PLANO, Texas, Jan. 7, 2020 /PRNewswire/ -- Calling on all fans
of Flamin' Hot and Cool Ranch flavors, Doritos, one of the marquee
brands from PepsiCo's Frito-Lay division, is taking these fan
favorites up a notch. Kicking off the New Year, Doritos is
introducing new Flamin' Hot Limon and an enhanced Cool
Ranch packed with the same great taste but even more flavor
that's on another level.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8672051-doritos-flamin-hot-limon-cool-ranch/
Both available nationwide starting now, Doritos Flamin' Hot
Limon introduces fans to a new Flamin' Hot experience, bringing the
same signature heat but with a tangy twist, while Doritos Cool
Ranch brings fans into a new era of cool with even more Cool Ranch
flavor.
"Doritos is known for making bold, innovative moves —
whether it's new movie partnerships, e-sports tournaments, an ad
without logos, and of course new flavors," said Leslie Vesper,
senior director of marketing, Frito-Lay North America. "The
release of Doritos Flamin' Hot Limon and the revamped Doritos Cool
Ranch are two entirely new ways for fans to enjoy our beloved
legacy flavors."
Flamin' Hot Limon is Doritos' latest foray into the hot and
spicy food category, one of the fastest-growing segments in the
food industry, on the heels of last year's release of Doritos
Flamin' Hot Nacho — which became an instant hit with Doritos
fans nationwide. Now, Doritos is intensifying the Flamin' Hot
flavor with zesty lime in its latest innovation.
Cool Ranch has been one of the most popular Doritos flavors for
decades, and the iconic blue bag is a staple snack featured in chip
fans' pantries around the world. The new Doritos Cool Ranch is now
packed with even more of the same Cool Ranch flavor that is sure to
get fans falling deeper in love with this classic flavor.
Doritos Flamin' Hot Limon and Doritos Cool Ranch are both
available now in 9.75 oz. bags for a suggested retail price
of $4.29 and 2.75oz. bags for a suggested retail price
of $1.89. For more information, please visit Doritos.com.
About Doritos
Doritos believes there's boldness in everyone. We champion those
who are true to themselves, who live life fully engaged and take
bold action by stepping outside of their comfort zone and pushing
the limits. Doritos is one of the many brands that makes
up Frito-Lay North America, the $16
billion convenient foods business unit of
PepsiCo (Nasdaq: PEP), which is headquartered
in Purchase, NY. Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on Twitter
at http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $64
billion in net revenue in 2018, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales. Guiding
PepsiCo is our vision to Be the Global Leader in Convenient Foods
and Beverages by Winning with Purpose. "Winning with Purpose"
reflects our ambition to win sustainably in the marketplace and
embed purpose into all aspects of the business. For more
information, visit www.pepsico.com.
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SOURCE Frito-Lay