Viewing time of variety shows and the new drama release
'Always on the Move' soar by 175% and nearly 400%,
respectively
BEIJING, Feb. 19,
2024 /PRNewswire/ -- On February 19, iQIYI, an innovative market-leading
online entertainment service in China, has released its report detailing the
performance during the Chinese New Year (CNY) holiday period
(Feb. 9 - Feb. 15), marking a period
of remarkable growth and success. The data highlights a 175%
increase in variety shows viewing time during the holiday compared
to the pre-holiday period, and a nearly 400% viewing time surge of
the hit drama Always on the Move, along with a 470% increase
in AI search usage.
Variety Shows Dominate the Festivities
As China's most-watched TV
program, the 2024 Spring Festival Gala (the Gala) produced and
broadcast by China Media Group (CMG), secured the top spot in the
variety show rankings on iQIYI during the seven-day holiday season,
according to data from the iQIYI Research Institute.
Notably, casts from iQIYI's original variety shows and drama
series were prominently featured in the Gala. Comedy talents from
Super Sketch Show captivated a vast audience with their
uproarious sketches, while the cast from Become a Farmer
reunited and entertained the audience with their energetic
performances on stage. The popularity of their appearances spurred
a resurgence of interest in both Super Sketch Show and its
sequel, prompting both installations to consistently rank among the
top 10 variety shows on iQIYI.
iQIYI Original Dramas Thrive and Captivate Audiences
For the fifth consecutive year, iQIYI has dominated the CNY
holiday season with its highly anticipated drama series. This
year's offering, the period drama Always on the
Move, triumphed again with an astounding nearly 400% surge
in viewing time during the holiday season compared with the
pre-holiday period, following the footsteps of the incredible
success of A Lifelong Journey and The Knockout in
2022 and 2023 respectively.
Meanwhile, previous original dramas also continue to capture
audiences. Data indicates that the eight previous acclaimed dramas
from iQIYI, including Destined, Mysterious Lotus
Casebook, and Story of Kunning Palace, all achieved top
30 rankings for viewing time during the holiday period.
Action Films Surprise and AI Technologies Enhance the Viewing
Experience
In a similar trend, films recorded a 6% uptick in viewing time
compared to the previous period, with the comedy Johnny Keep Walking! claiming the top spot
in the ranking. Noteworthy among the highlights were three action
films from iQIYI's recently launched 'Action Master' season:
Blocking the Horse, Eye for an Eye 2, and Hunt the
Wicked. Notably, the latter two films claimed the second and
third positions on iQIYI's film popularity index. Together, these
three action films collectively achieved a box office revenue of
over 17 million RMB (approximately
2.4 million USD) on iQIYI Cloud
Cinema, where the company bagged more than 2.08 million ticket
sales during the seven-day holiday.
Additionally, iQIYI's cutting-edge technologies, including AI
search, provided viewers with a seamless and immersive experience,
enabling effortless access to popular scenes and delivering
intelligent personalized recommendations for film choices. The data
shows a remarkable 470% increase in AI search usage during the
holiday period.
Popular IPs Spark Tourism Buzz and Propel Drama
Popularity
Beyond its digital offerings, iQIYI expanded into offline
initiatives in tourist-favored cities over the CNY holiday. Prior
to the holiday festivities, iQIYI launched its VR project
Strange Tales of Tang Dynasty 2: To the West in Xi'an, Shaanxi province, offering visitors a
mesmerizing fusion of traditional and contemporary elements, thus
drawing crowds of eager audiences. This surge in cultural tourism
activities has concurrently boosted the viewing time of original
drama series, resulting in an 11.2% increase in viewing time on
iQIYI. A similar trend has been observed with the surge in
popularity of the northeastern city of Harbin, Heilongjiang province, and the rise of
Northeast-themed films, such as Fight Against Evil.
CONTACT: iQIYI Press, press@qiyi.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/iqiyi-reports-booming-viewing-time-across-diverse-content-ai-search-usage-skyrockets-by-470-302064968.html
SOURCE iQIYI