Make rich, hot concentrated coffee and smooth,
low-acid cold brew anywhere, anytime. No plugs, no
charging.
NEW
YORK, Sept. 17, 2024 /PRNewswire/ -- OXO, an
award-winning consumer brand from the Home & Outdoor business
segment of Helen of Troy Limited (NASDAQ: HELE), is
excited to announce the launch of the OXO Rapid Brewer, an
innovative portable coffee maker, and the latest addition to the
OXO Brew line of award-winning coffee products. At just under
$40, the Rapid Brewer brews exquisite
hot concentrated coffee in two minutes and smooth, low-acid
cold brew in five minutes – all without the hassle of steeping,
cords and plugs, or charging.
As consumers look to enjoy cold brew or espresso beverages at
home, they often face cumbersome brewing methods involving bulky
machinery, costly pods, and lengthy steeping times. Espresso
machines can be expensive and difficult to use, while cold brew
methods can take up to 24 hours to achieve a smooth taste.
Recognizing the need for a more efficient, cost-effective, and
easily accessible solution, OXO, known for its inventive and
thoughtfully designed products, developed the Rapid Brewer.
Comparable to the size of a standard water bottle, the Rapid
Brewer is lightweight, portable and cordless, allowing coffee
lovers to brew great tasting coffee anywhere, anytime. The
easy-to-use and easy-to-clean Rapid Brewer uses high-pressure
extraction to create rich, smooth coffee. Brew rich, hot
concentrated coffee in 2 minutes or smooth, low-acid cold brew in 5
minutes.
- Compact and Portable: The Rapid Brewer fits in the palm
of your hand and tucks easily into a suitcase, perfect for
travel.
- Versatility: Use concentrated coffee to make almost any
coffee concoction, from a traditional Americano to a Vietnamese
Cold Brew, to a decadent Affogato.
- Easy to Use: Features a separate fill line for ground
coffee and water to ensure perfect results every time.
- High-Pressure Extraction: The pressurized brewing
chamber ensures flavor extraction.
- Contains Recycled Content: OXO's commitment to
sustainability is reflected in the Rapid Brewer's design and
material selections. The carafe and water chamber are made out of
Tritan™ Renew, made from 50% recycled content*. Additionally, the
small brewing size -- just the amount you need – and built-in
reusable filter, contribute to less waste compared to traditional
brewing methods.
- Easy to Clean: Made for quick clean up, everything but
the pump is dishwasher safe.
- Non-Electric: No plugs or recharging are needed,
enhancing its portability.
To support the launch of the Rapid Brewer, OXO has partnered
with James Beard Award-winning chef
Dan Kluger of Loring Place, Greywind
and Spygold, who developed exclusive recipes using the Rapid
Brewer, coming this fall. This collaboration aims to captivate
coffee enthusiasts and build sustained excitement and momentum for
the brand throughout the year.
OXO also developed an exciting and immersive microsite at
www.rapidbrewer.com. The digital hub, coming in the fall, is
designed to enhance the coffee brewing experience, featuring
detailed instructions and videos, as well as a plethora of
coffee-inspired recipes like the Americano with Hot Concentrate,
Vietnamese Style Cold Brew, and more.
"The Rapid Brewer represents a major leap forward in coffee
innovation," said Francoise Vielot,
VP of Product Development for OXO. "As a company that prides itself
on making everyday tools better and tasks easier, we're proud to
offer a solution that not only simplifies the brewing process but
also delivers exquisite coffee in a fraction of the time whether
you're at home, in the office, or on the go."
The Rapid Brewer has been proven to match the quality of
traditional overnight cold brewing methods while offering
unparalleled speed. Participants in studies conducted by UC Davis'
Coffee Research Center could not detect a significant difference in
the taste between the OXO Rapid Brewer's cold brew vs. coffee
brewed for 19 hours with the leading market cold brew machines.
Starting September 17, 2024, the
Rapid Brewer will be available for $39.95 MSRP on OXO.com and Amazon. It will also
be available on Target.com and select Target stores nationwide
starting October 1, 2024.
About OXO
For over three decades, OXO has been a leader in innovative,
award-winning design, known for creating products that enhance
everyday life. Since launching the iconic OXO Good Grips Swivel
Peeler in 1990, OXO continues to challenge the status quo by
anticipating needs and crafting modern, functional tools that solve
everyday problems. Today, OXO offers a wide range of products
across multiple home categories including cooking, baking,
cleaning, storage, organization, coffee, and baby essentials. With
over 100 design awards worldwide, OXO's products are proudly
displayed in prestigious institutions like the Museum of Modern Art
and the Smithsonian Cooper Hewitt National Design Museum. As a
proud member of 1% for the Planet, OXO donates 1% of its annual
sales to environmental causes. Discover how OXO is making every day
better at www.oxo.com.
About Helen of Troy Limited
Helen of Troy Limited (Nasdaq: HELE) is a leading global
consumer products company offering creative products and solutions
for its customers through a diversified portfolio of
well-recognized and widely trusted brands, including OXO, Hydro
Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar.
The Company sometimes refers to these brands as its Leadership
Brands. All trademarks herein belong to Helen of Troy Limited (or
its subsidiaries) and/or are used under license from their
respective licensors. For more information about Helen of Troy,
please visit www.helenoftroy.com.
Media Contacts:
OXO
Sylvia Lopez, PR Associate
Slopez@helenoftroy.com
* Certified through a 3rd party mass balance approach. In total,
the product contains 22% recycled content by weight.
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SOURCE OXO International Ltd