Users can turn any space into a personal theater, enjoy more
than 150 3D movies, and experience the future of entertainment with
Apple Immersive Video
Apple® today announced a series of groundbreaking entertainment
experiences that will be available on Apple Vision Pro™ beginning
Friday, February 2. With more pixels than a 4K TV for each eye,
combined with an advanced Spatial Audio system, Vision Pro enables
users to watch new shows and films from top streaming services
including Apple Originals from Apple TV+®, transport themselves to
stunning landscapes with Environments, and enjoy all-new spatial
experiences that were never possible before, like Encounter
Dinosaurs.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240116444879/en/
“Apple Vision Pro is the ultimate entertainment device,” said
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
“Users can turn any place into the best seat in the house, enjoy
personal concerts and adventures with Apple Immersive Video,
interact with lifelike prehistoric creatures in Encounter
Dinosaurs, and even land on the surface of the moon using
Environments. It’s unlike anything users have ever seen before and
we can’t wait for them to experience it for themselves.”
“At Disney, we’re constantly searching for new ways to
entertain, inform, and inspire by combining exceptional creativity
with groundbreaking technology to create truly remarkable
experiences,” said Bob Iger, The Walt Disney Company’s CEO. “Apple
Vision Pro is a revolutionary platform that will bring our fans
closer to the characters and stories they love while immersing them
more deeply in all that Disney has to offer. We’re proud to once
again be partnering with Apple to bring extraordinary new Disney
experiences to people around the world.”
Breakthrough Technologies Power the Ultimate Entertainment
Device
To provide an immersive viewing experience with brilliant color
and extraordinary clarity, Apple Vision Pro features a pair of
ultra-high-resolution micro-OLED displays that pack a combined 23
million pixels with wide color, high dynamic range, and Dolby
Vision. The brand-new R1 chip streams images to each display every
12 milliseconds — 8x faster than the blink of an eye — while the M2
chip delivers breakthrough, power-efficient performance across its
CPU, GPU, Neural Engine, and other custom technologies. Vision Pro
supports two hours of general use, up to 2.5 hours for video
playback, and all-day use when the external battery is connected to
power with a USB-C charging cable.
Apple Vision Pro sounds as good as it looks with an advanced
Spatial Audio system that provides rich sound. Dual-driver audio
pods beam Personalized Spatial Audio to each ear1 — with support
for Dolby Atmos and Lossless Audio — while also allowing listeners
to hear what’s happening around them. Audio ray tracing analyzes
the acoustic properties of a user’s surroundings to optimize sound
for their space. For listeners who want to use headphones with
Vision Pro, AirPods Pro® (2nd generation) with USB‑C offer the
perfect experience, featuring Lossless Audio with ultra-low
latency.
Dynamic Apps and Environments in visionOS
visionOS™ seamlessly blends digital content with a user’s
physical space to provide an infinite canvas for apps, games, and
other spatial experiences. Apps in visionOS can be placed anywhere
within a user’s space and scaled to the perfect size. Users can
also transform their space with Environments: beautiful, dynamic
vistas with realistic soundscapes that can automatically evolve
based on the time of day. Users can open apps within Environments,
so they can stream music, audiobooks, or podcasts as they look up
at a starry night sky from Yosemite, surf the web from Haleakalā,
or settle in for a movie during a storm on Mount Hood. Users can
adjust the immersion of an Environment, including the volume of the
ambient sounds, by rotating the Digital Crown® on Apple Vision
Pro.
visionOS supports several technologies unique to the Apple
ecosystem to provide a seamless entertainment experience on Apple
Vision Pro. With SharePlay™, Vision Pro users can watch TV shows
and movies, listen to music on Apple Music®, and play games from
the App Store® and Apple Arcade® with users on other Apple devices,
including iPhone®, iPad®, Mac®, and Apple TV®. visionOS also
introduces several new features and technologies unique to Vision
Pro: Users can enable Travel Mode to stabilize visuals for use on
planes,2 and Guest User to share specific apps and experiences with
family and friends,3 such as Photos or Safari®.
The viewing experience on Apple Vision Pro is unparalleled: When
a user begins watching a video, the lights around them
automatically dim as the content moves closer to them. Videos can
be positioned anywhere in their space or placed in an Environment
for the most cinematic experience. With Environments, users can
scale videos beyond the dimensions of their room, so the screen
feels 100 feet wide, all while preserving the frame rate and aspect
ratio. And there is no need for a remote: Users simply invoke
controls with their eyes, hands, or voice.
A Personal Theater for TV Shows, Films, Sports, and
More
With the Apple TV app, Apple Vision Pro users can watch every
award-winning Apple Originals from Apple TV+, including Golden
Globe winner Killers of the Flower Moon, the Emmy Award-winning
STILL: A Michael J. Fox Movie, and the new, critically acclaimed
limited series, Masters of the Air. Users can also access MLS
Season Pass, home of Major League Soccer, and much more from
popular streaming apps and channels. The Apple TV app also features
the Cinema Environment, enabling viewers to transform any space
into their personal theater. Users can even choose their favorite
seat from the floor or balcony, and the front, middle, or back
row.
Users will also be able to download and stream TV shows, films,
sports, and more with apps from top streaming services, including
Disney+4, ESPN, NBA, MLB, PGA Tour, Max, Discovery+, Amazon Prime
Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red
Bull TV, IMAX, TikTok, and the 2023 App Store Award-winning MUBI.
Users can also watch popular online and streaming video using
Safari and other browsers.
With visionOS, developers can leverage the powerful and unique
capabilities of Apple Vision Pro to transform the user’s space,
making the viewing experiences within their apps even more
immersive. With Disney+, subscribers can watch thousands of TV
shows and films from four iconic environments with vivid details:
the Disney+ Theater, inspired by the historic El Capitan Theatre in
Hollywood; the Scare Floor from Pixar’s Monsters Inc.; Marvel’s
Avengers Tower overlooking downtown Manhattan; and the cockpit of
Luke Skywalker’s landspeeder, facing a binary sunset on the planet
Tatooine from the Star Wars galaxy.
3D Movies Like Never Before
At launch, Apple Vision Pro users can watch more than 150 3D
movies from the world’s top studios with remarkable depth wherever
they are, including all-time favorites and recent releases, such as
Avatar: The Way of Water, Dune, Spider-Man: Into the Spider-Verse,
and The Super Mario Bros. Movie.
Users can access 3D versions of eligible movies when they become
available to rent or purchase from the Apple TV app, and users who
own or purchase movies with a 3D edition will be able to access
that version on Apple Vision Pro at no additional cost. Several
streaming apps, including Disney+, will offer 3D versions of their
latest and most popular movies on Vision Pro at launch, and will
debut new 3D editions alongside or shortly following standard 2D
releases. Users can watch both 2D and 3D movies with Spatial Audio
and in an Environment to make the experience even more
immersive.
All-New Immersive Entertainment Experiences
With Apple Vision Pro, users can experience Apple Immersive
Video™, a remarkable new entertainment format pioneered by Apple.
Apple Immersive Video features 180-degree 3D 8K recordings captured
with Spatial Audio to transport viewers to the center of a place,
moment, or story. At launch, users can enjoy a curated selection of
immersive films and series on the Apple TV app at no additional
cost:
- Alicia Keys: Rehearsal Room offers a rare glimpse into
the Grammy winner’s creative process with this intimate rehearsal
session featuring renditions of her hits “No One,” “If I Ain’t Got
You,” and “You Don’t Know My Name.” Users can also access these
performances as a special EP exclusively on Apple Music when it
debuts.
- Adventure follows pioneering athletes as they take on
awe-inspiring challenges in some of the world’s most sensational
locations. In the first episode, Highlining, viewers step into thin
air with highliner Faith Dickey as she takes on her biggest
challenge yet: a daring traverse 3,000 feet above Norway’s
breathtaking fjords.
- Wild Life takes viewers up close and personal with some
of the most charismatic creatures on the planet to uncover what
makes them unique, featuring the experts who know them best. The
first episode brings viewers into the world’s largest rhinoceros
sanctuary where a former police captain has dedicated her life to
rescuing, raising, and rewilding these gentle giants.
- Prehistoric Planet Immersive: The award-winning Apple
Original docuseries from Jon Favreau and the producers of Planet
Earth returns with an immersive film that transports viewers into
the daily lives of dinosaurs, and follows the struggles and
triumphs of these majestic animals amid spectacular scenery.
Prehistoric Planet Immersive whisks viewers along a rugged ocean
coast where a pterosaur colony settles in for an afternoon nap,
which proves to be anything but restful.
Even More on the App Store and Apple Arcade
Along with all-new immersive experiences, users can enjoy
cutting-edge interactive entertainment exclusive to Apple Vision
Pro. With Encounter Dinosaurs, a new free app developed by Apple
that ships with Vision Pro, users can peer into the Cretaceous, a
period more than 66 million years old, where dinosaurs roamed the
earth and Mother Nature reigned supreme. Executive produced by Jon
Favreau and inspired by his award-winning work with Prehistoric
Planet, Encounter Dinosaurs makes it possible for users to interact
with giant, three-dimensional creatures as if they are bursting
through their own physical space.
With even more to discover on the brand-new App Store —
featuring more than 1 million apps, over 250 fun games on Apple
Arcade, and brand-new spatial experiences built for visionOS —
users will enjoy a world of entertainment on Apple Vision Pro.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
1 Personalized Spatial Audio requires an iPhone with a
TrueDepth® camera to create a personal profile. 2 Apple Vision Pro
should not be used while operating a moving vehicle. 3 When
Settings is open, guests may access some app content, such as large
photo attachments, in Messages. A user’s Apple ID settings, Optic
ID™, passcode, passwords, Apple Pay®, Persona, and health data will
be restricted while Guest User is enabled. 4 With access to Hulu
content for eligible Disney Bundle subscribers.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or email Apple’s Media Helpline at
media.help@apple.com.
© 2024 Apple Inc. All rights reserved. Apple, the Apple logo,
Apple Vision Pro, Apple TV+, AirPods Pro, visionOS, Digital Crown,
SharePlay, Apple Music, App Store, Apple Arcade, iPhone, iPad, Mac,
Apple TV, Safari, Apple Immersive Video, TrueDepth, Optic ID, and
Apple Pay are trademarks of Apple. Other company and product names
may be trademarks of their respective owners.
This device has not been authorized as required by the rules of
the Federal Communications Commission. This device is not, and may
not be, offered for sale or lease, or sold or leased, until
authorization is obtained.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240116444879/en/
Zach Kahn Apple zkahn@apple.com
Apple Media Helpline media.help@apple.com
Apple (NASDAQ:AAPL)
Historical Stock Chart
From May 2024 to Jun 2024
Apple (NASDAQ:AAPL)
Historical Stock Chart
From Jun 2023 to Jun 2024