EMERYVILLE, Calif.,
Aug. 26, 2021 /PRNewswire/
-- Amyris, Inc. (Nasdaq: AMRS), a leading synthetic
biotechnology company in Clean Health and Beauty markets through
its consumer brands and a top supplier of sustainable and natural
ingredients, today announced the launch of JVN™, a clean hair
products brand. Today's launch is the third of three highly
anticipated brand launches Amyris is introducing to the market this
summer.
The JVN haircare line is a collaboration between Amyris and
Jonathan Van Ness: hair stylist,
Emmy-nominated television personality, New
York Times best-selling author and podcaster. The JVN line
sees all beauty, serves all beauty and honors the uniqueness of
each person. The JVN collection features four accessibly priced,
best performing in category product families that are
silicone-free, color-safe, sulfate-free, cruelty-free, and vegan:
Nurture, for hair that deserves extra moisture; Undamage, for hair
that is stressed or overtreated, Embody, for fine hair with big
dreams; and Complete, for hair that is ready to style.
Amyris has been at the forefront of leveraging its
Lab-to-Market™ biotechnology platform and ingredients portfolio
into building trustworthy clean beauty consumer brands. JVN
formulas are built around Amyris invented Hemisqualane. This Amyris
molecule penetrates the hair shaft, providing weightless
nourishment that makes hair more manageable while reducing frizz
and preserving color. It is an effective, clean, superior product
to silicone in haircare that adds softness, slip, shine, and bounce
to hair without compromising long-term hair health: a real
revolution in caring for your hair without harm to our planet.
"I am so full of gratitude to be able to finally share a
lifetime passion project, JVN, and to be teaming up with Amyris on
the creation of these amazing products. I am exceptionally proud to
say that JVN is truly for everyone – it is effective for all hair
types, while still being sustainable for our gorgeous earth," said
Jonathan Van Ness, Founder.
"Haircare is the fastest growing category in beauty, and
Jonathan's beauty and haircare expertise, combined with his passion
for inclusivity and sustainability, makes him an ideal partner for
a premier clean beauty brand like JVN," said John Melo, President and Chief Executive Officer
of Amyris. "We believe everyone should have access to effective,
clean and sustainable hair care products. This is the third new
clean beauty consumer brand we're launching this month which
further fuels continued growth momentum in the second half of this
year. The retail launch orders for JVN hair exceed the first full
year of Biossance's revenue indicating amazing interest for what
has the potential to be the leading clean hair care brand."
Sustainability is at the core of the brand's approach to clean
ingredients, formulations, and packaging, prioritizing recyclable
materials like aluminum and glass and a commitment to become 100%
plastic-free by 2025. Each formula contains ingredients selected on
the basis of positive impact on hair and skin health and low impact
on the environment, specifically aquatic ecosystems.
Sign-up information on the launch as well as a giveaway of the
entire collection and more is now live on JVNhair.com. JVN is
available at JVNhair.com and Sephora.com beginning on August 31, 2021, and in select Sephora stores on
September 17, 2021.
About JVN
JVN is a new line from hair stylist
Jonathan Van Ness rooted in truly
effective haircare. Clinically proven ingredients, including
Amyris' hero ingredient Hemisqualane help to improve your hair
instantly and over time, made with you and the planet in mind. JVN
is a haircare line that sees all beauty, serves all beauty, and
honors the uniqueness in each of us, so "Come As You
Are."TM For more information, visit JVNhair.com and
@JVNhair on Instagram and TikTok.
About Amyris
Amyris (Nasdaq: AMRS) is a science and
technology leader in the research, development and production of
sustainable ingredients for the Clean Health & Beauty and
Flavors & Fragrances markets. Amyris uses an impressive array
of exclusive technologies, including state-of-the-art machine
learning, robotics and artificial intelligence. Our ingredients are
included in over 20,000 products from the world's top brands,
reaching more than 300 million consumers. Amyris is proud to own
and operate a family of consumer brands - all built around its No
Compromise® promise of clean ingredients: Biossance® clean beauty
skincare, Pipette® clean baby skincare, Rose Inc.TM,
Terasana® and Purecane™, a zero-calorie sweetener naturally derived
from sugarcane. For more information, please visit
http://www.amyris.com.
Amyris, the Amyris logo, Biossance, Come As You Are, JVN,
Lab-to-Market, No Compromise, Pipette, Purecane, Rose Inc., and
Terasana are trademarks or registered trademarks of Amyris, Inc. in
the U.S. and/or other countries.
Forward-Looking Statements
This release contains
forward-looking statements, and any statements other than
statements of historical fact could be deemed to be forward-looking
statements. These forward-looking statements include, among
other things, statements regarding Amyris' expectations that the
recent launch of its new brands contribute to continued growth
momentum in the second half of the year and Amyris' expectations
that strong JVN retail launch orders indicate amazing interest in
the brand and potential to be the leading clean hair care
brand. These statements are based on management's current
expectations and actual results and future events may differ
materially due to risks and uncertainties, including risks related
to any delays or failures in the successful launch of a clean hair
care brand; potential delays or failures in development,
production, regulatory approval and commercialization of products,
risks related to Amyris' reliance on third parties; Amyris'
liquidity and ability to fund operating and capital expenses; and
other risks detailed from time to time in filings Amyris makes with
the Securities and Exchange Commission, including Annual Reports on
Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on
Form 8-K. Amyris disclaims any obligation to update information
contained in these forward-looking statements, whether as a result
of new information, future events, or otherwise.
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SOURCE Amyris, Inc.