AirMedia Announces Operation of Digital Frames in Guangzhou and Shenzhen Airports and Adjustment of Digital Frame's Time Slot Le
May 27 2008 - 10:00AM
PR Newswire (US)
BEIJING, May 27 /Xinhua-PRNewswire-FirstCall/ -- AirMedia Group
Inc. (NASDAQ:AMCN), the operator of the largest digital media
network in China dedicated to air travel advertising, today
announced that it had started operating digital frames in Shenzhen
Baoan International Airport, or Shenzhen Airport, in the middle of
May 2008, and will start operating digital frames in Guangzhou
Baiyun International Airport, or Guangzhou Airport, at the end of
May 2008, which will increase the number of AirMedia's digital
frame network airports to 16. In addition, in mid-May, AirMedia
also adjusted the length of its digital frame's time slot to 12
seconds per time slot from the previous 15 seconds per time slot.
On May 30, AirMedia will start operating 115 TV-attached digital
frames in Guangzhou Airport, the second largest airport in mainland
China. On May 16, AirMedia started operating 47 TV-attached digital
frames and 50 stand-alone digital frames in Shenzhen Airport, the
fifth largest airport in mainland China. According to the
concession rights contract with Shenzhen Airport, AirMedia could
add additional 62 TV-attached digital frames in Shenzhen Airport in
the future. AirMedia's TV-attached digital frames, ranging from 46
to 50 inches, run in 20-minute cycles in Beijing Capital
International Airport and 10-minute cycles in other airports.
AirMedia's large-size stand-alone digital frames, ranging from 63
to 70 inches, run in 10-minute cycles in all airports. AirMedia
adjusted the length of its digital frame's time slot to 12 seconds
per time slot from previous 15 seconds per time slot in mid-May.
This adjustment was applied to both AirMedia's TV-attached digital
frames and stand-alone digital frames. 'The addition of the
Guangzhou and Shenzhen airports to our digital frame network
further solidifies our leading market position as a digital frame
operator in the air travel advertising sector. We now have digital
frame operations in airports serving three of the four largest
cites in China,' commented Herman Man Guo, Chairman and Chief
Executive Officer of AirMedia. 'We believe the adjustment of the
time slot length of our digital frames increases the capacity of
our digital frame network and attracts more viewers' attention, and
we expect digital frames in other airports to receive high
acceptance by clients as well.' About AirMedia Group Inc. AirMedia
Group Inc. (NASDAQ:AMCN) operates the largest digital media network
in China dedicated to air travel advertising. AirMedia has
contractual concession rights to operate digital TV screens in 53
airports, including 29 out of the 30 largest airports in China, and
has contractual concession rights to place its programs on the
routes operated by 9 airlines, including the three largest airlines
in China. In addition, AirMedia also has contractual concession
rights to operate TV-attached digital frames, ranging from 46 to 50
inches, and large-size stand-alone digital frames, ranging from 63
to 70 inches, in several major airports. AirMedia also offers
advertisers other media platforms in airports, such as 360-degree
LED displays, mega display screens, and shuttle bus displays etc.
For more information about AirMedia, please visit
http://www.airmedia.net.cn/ . Safe Harbor Statement This
announcement contains forward-looking statements. These statements
are made under the 'safe harbor' provisions of the U.S. Private
Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as "will," "may,"
"would," "expect," "anticipate," "future," "intend," "plan,"
"believe," "estimate," "confident" and similar statements. Among
other things, the quotations from management in this announcement,
as well as AirMedia Group Inc.'s strategic and operational plans,
contain forward-looking statements. AirMedia may also make written
or oral forward-looking statements in its periodic reports to the
U.S. Securities and Exchange Commission on Forms 20-F and 6-K,
etc., in its annual report to shareholders, in press releases and
other written materials and in oral statements made by its
officers, directors or employees to third parties. Statements that
are not historical facts, including statements about AirMedia's
beliefs and expectations, are forward-looking statements. Forward-
looking statements involve inherent risks and uncertainties. A
number of important factors could cause actual results to differ
materially from those contained in any forward-looking statement.
Potential risks and uncertainties include, but are not limited to,
if advertisers or the viewing public do not accept, or lose
interest in, our air travel digital media network, we may be unable
to generate sufficient cash flow from our operating activities and
our prospects and results of operations could be negatively
affected; we derive substantially all of our revenues from the
provision of air travel advertising services, and if there is a
downturn in the air travel advertising industry, we may not be able
to diversify our revenue sources; if we are unable to retain
existing concession rights contracts or obtain new concession
rights contracts on commercially advantageous terms that allow us
to place or operate the digital TV screens in airports or on
airplanes, we may be unable to maintain or expand our network
coverage and our business and prospects may be harmed; a
substantial majority of our revenues are currently concentrated in
the five largest airports and three largest airlines in China, and
if any of these airports or airlines experiences a material
business disruption, our ability to generate revenues and our
results of operations would be materially and adversely affected;
AirMedia's limited operating history makes it difficult to evaluate
our future prospects and results of operations; and other risks
outlined in AirMedia's filings with the U.S. Securities and
Exchange Commission. AirMedia does not undertake any obligation to
update any forward-looking statement, except as required under
applicable law. For more information, please contact: Investor
Contact: Raymond Huang Investor Relations Director Tel:
+86-10-8460-8678 Email: FD Beijing Julian Wilson Tel:
+86-10-8591-1951 Email: DATASOURCE: AirMedia Group Inc. CONTACT:
Investor Contact: Raymond Huang, Investor Relations Director,
+86-10-8460-8678, or ; FD Beijing - Julian Wilson, +86-10-
8591-1951, or Web Site: http://www.airmedia.net.cn/
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