barnyarddog
2 years ago
.37 Inuvo AI Enhances its Audience Descriptions by Utilizing OpenAI
LITTLE ROCK, Ark., May 09, 2023 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), provider of the first generative artificial intelligence (AI) advertising solution made specifically for brands and agencies, today announced that its generative AI technology, IntentKey®, is utilizing the ChatGPT API to enhance its audience descriptions β redefining the way the marketing industryβs βpersonasβ have been traditionally created.
Marketers typically use identity-based, predefined personas to describe their audiences. A marketing persona is a detailed description of a hypothetical person who represents a specific target market for a product or service.
Inuvo has revolutionized advertising by focusing audience selection and targeting around concepts that define the reasons behind consumer interests, not the identities within an audience. Inuvoβs generative artificial intelligence is based on a proprietary language model trained on a large corpus of public information. Inuvo clients will now receive IntentKey®-generated audience descriptions utilizing ChatGPT API enhancements.
This announcement follows the companyβs launch last week of its proprietary IntentKey® powered Audience Discovery Portal where marketers can generate audiences at-will for any product, service, or brand at inuvo.com/portal. Unlike the portal, which is now available to the public, the new audience personas will be exclusively available to Inuvoβs commercial clients.
Inuvo CEO Rich Howe commented, βIt was inevitable that AI systems would be able to talk to each other. This is only possible, in this case, because the fundamental technologies that underpin both AI systems are based on a language model. Effectively, the AIs speak the same language.β
Mr. Howe continued, βWith this enhancement, once again, Inuvo unshackles marketers from their dependence on structured data sets that predefine and, consequently, limit their knowledge about audiences. What we are now able to do is send IntentKeyβs generated reasons behind why an audience is interested in a product, brand, or service to the ChatGPT API so it can provide its natural language interpretation of that audience.β
βThis is yet another example of why language-based AI modeling is the only way to free marketers from their decades of dependence on identity-based targeting technologies. Inuvo can now generate an unlimited number of possible audience descriptions, aka βpersonas,β that are 100% uniquely related to each clientβs business,β concluded Mr. Howe.
Inuvo has numerous patents and over $50 million invested in the conceptualization of the knowledge of humanity β captured in Inuvoβs proprietary language model. These interrelated concepts describe the numerous reasons behind consumer interest without knowing who those consumers are. This AI technology is specifically designed for a consumer-privacy-first future.
https://www.otcmarkets.com/stock/INUV/news/story?e&id=2522436
Nikodemos
2 years ago
They MAY BE a Q or FOUR away from committing to do so... If I were them I'd wait until THEY KNEW profitability was sustainable. Otherwise, all the additional & relevant costs; auditing, filing, registration, time (opportunity costs) & other maintenance -- REGULAR AUDITING activities -- requirements might affect funding sustainable growth & business development.
Obviously, a need. But I'd personally wait until the numbers suggest growth & business expansion (maintaining cash flow, etc.) is more-or-less guaranteed. Then take next steps.
NO DOG in this, not taking a side (yet),... just sharing my thinking & pov (is all). GLA
Nikodemos
2 years ago
On March 16, 2020 the stock DROPS to a one-day LOW of $0.093 on ~DOUBLE+ the average volume AT (in & around) THAT TIME. Although this is currently near a double-bottom from July 2019 (triple if you LOOSELY count that March 2020 area), ... there is NO CLEAR indication what comes next! With the RSI being oversold...
Some stocks are JUST WORTHY of being TRACKED & STALKED until such time as PERFORMANCE suggests a reversal is at hand,... & technically establishes a TRACK RECORD in support of same.
The prevailing wisdom is that INUV faces downward advertising budget pressures in a negative business environment, continued recession, rising rates; while from a tech analysis pov, it looks like INUV might find a bottom soon & subsequent REVERSAL ... Question is: Will it BE HERE or LOWER?
https://stockcharts.com/h-sc/ui?s=inuv
On watch... Stay tuned! ....GLA
Nikodemos
2 years ago
Well, from THAT pov the stock just got BACK onto my radar. Now that support has broken the QUESTION is how far, how long & HOW DEEP before any kind of bounce can reliably be projected.
That's the question. Still haven't ANY CLUE about the fundies here as I never really got into it when the resistances didn't get BROKEN (from my previous chart).
Anyone care to chime in on fundies, catalysts, the VALUE proposition & why this stock is A BETTER BUY lower than IT WAS higher? I'm all ears. Until then, I'll just rely on the charts until I do some REAL DD projecting winners into 2023!!
Staying tuned,... GLA Just my 2c