DUBAI, UAE, August 14, 2011 /PRNewswire/ --
You will see an increase in Information Technology (IT) spending
within the hospitality industry, with guest experience cited as the
top driver for investment. A recent Motorola Solutions, Inc. (NYSE:
MSI) study has uncovered fifty-six percent of hospitality
organisations planned to raise mobile investments to better equip
their workforces, improve operational efficiencies and ultimately
enhance the customer experience.
The Motorola Solutions 2011 Hospitality Market Barometer reveals
that 91 percent of hospitality decision makers realise the
increasing importance of mobile and wireless technology, while 78
percent recognise the role mobility plays in ensuring a competitive
advantage for their business. As a result, hospitality venues are
investing in new technology, as well as powerful wireless networks
to handle greater data volumes and increasing demands for
high-speed access from the customer and mobile workforce.
One of the critical challenges for hotel technology managers is
convincing upper management to approve investing in the latest
technology.
Radi Karnib, Director of
Information Technology Projectsat Rotana Hotel Management comments,
"It is a challenge to demonstrate that the proposed technology
infrastructure will indirectly reflect into a benefit to our
business and will keep us up to date with the technology trends and
market competition."
In order to overcome this challenge, Radi has proven methods for
successfully presenting the business case for new technology
procurement to senior management including: "Presentation of the
added value functions and services for any new technology product
procurement ... Demonstrating a proper case study using the senior
management terms ... Financial analysis, showing a complete
financial study listing the cost versus functions for the IT
project"
Daniel Hajjar, CEO of Laÿia
Hospitality agrees adding, "It is (the IT) a department that
evolves on a daily basis and you owe it to your organisation to
consider any "new" development ... IT experts must always make a
clear differentiation between an investment and an expense."
Both agree that iPad and mobile applications will be the
technology priorities moving into 2012.
"Smart phones will definitely be the top priority in my
opinion," Daniel Hajjar said.
The solutions associated with the challenges of enhancing the
guest experience and presenting a business case to senior
management will be discussed by hospitality experts including
Daniel Hajjar and Radi Karnib at the 3rd Annual Hotel
Technology Middle East exhibition and conference in September.
Current exhibitors include: Sony, Jumbo, Mitel, VingCard and Aegis
Tech.
About IQPC
IQPC provides business executives around the world with tailored
practical conferences, large scale events, topical seminars and
in-house training programs, keeping them up-to-date with industry
trends, technological developments and the regulatory landscape.
IQPC's large scale conferences are market leading "must attend"
events for their respective industries.
IQPC produces more than 1,500 events annually around the world,
and continues to grow. Founded in 1973, IQPC now has offices in
major cities across six continents including: Berlin, Bengalaru, Dubai, Johannesburg, London, Madrid, New
York, Sao Paulo,
Shanghai, Singapore, Sydney, and Toronto. IQPC leverages a global research base
of best practices to produce an unrivalled portfolio of
conferences.
For more information contact Michelle Petiza, Marketing Manager,
IQPC Middle East. Email enquiry@iqpc.ae or call
+971-364-2975 or visit
http://www.hoteltechnologyme.com
SOURCE IQPC Middle East