DaVita Unveils New Corporate Tagline at Annual ‘Nationwide’ Event
June 06 2011 - 9:00AM
Business Wire
DaVita Inc. (NYSE: DVA), a leading provider of kidney care
services for those diagnosed with chronic kidney disease (CKD) and
end stage renal disease (ESRD) recently unveiled its new corporate
tagline at its annual “Nationwide” meeting. The new tagline,
“DaVita: Bringing Quality to Life,” reflects the company’s primary
goal of improving quality of life for its approximate 128,000
patients around the country.
The Nationwide event honors nearly 2,500 of the company’s top
caregivers and took place in National Harbor, Md.
“Nationwide offered the perfect venue to unveil our new tagline
because it’s a time when our top caregivers from around the country
are being honored for their dedication to our core values,” said
Kent Thiry, chairman and CEO of DaVita®. “By offering the most
diverse treatment options and consistently achieving clinical
outcomes that are the best or among the best in virtually every
category, DaVita is committed to bringing quality to life.”
DaVita has pioneered multiple clinical and social programs aimed
at making patients feel healthier, maximizing treatment schedule
flexibility and offering convenient, value-added services such as
prescription delivery. Further, DaVita.com houses many resources to
help patients take charge of their care such as offering more than
700 kidney-friendly recipes, travel-planning tips and other
resources to help dialysis patients find the right treatment plan
to fit their lifestyle.
DaVita is dedicated to “bringing quality to life” for its
teammates (employees) as well, through an award-winning leadership
development curriculum and financial support for teammates in
crisis, for their children’s and grandchildren’s education and for
community services projects. For years, DaVita has been recognized
for its pioneering corporate culture, most notably by Fortune
World’s Most Admired Companies, Fortune Top Companies for Leaders,
Training Top 125 and WorldBlu Most Democratic Workplaces.
Over 1,600 DaVita teammates submitted ideas for the new tagline
and 500 patients, physicians, hospitalists and discharge planners
were surveyed on their preferences before DaVita made its final
decision.
DaVita and DaVita: Bringing Quality to Life are trademarks or
registered trademarks of DaVita Inc. All other trademarks are the
property of their respective owners.
About DaVita
DaVita Inc., a Fortune 500® company, is a leading provider of
kidney care in the United States, delivering dialysis services and
education to patients with chronic kidney failure and end stage
renal disease. As of March 31, 2011, DaVita operated or provided
administrative services at 1,642 dialysis facilities, serving
approximately 128,000 patients. DaVita develops, participates in
and donates to numerous programs dedicated to transforming
communities and creating positive, sustainable change for children,
families and our environment. The company’s leadership development
initiatives and corporate social responsibility efforts have been
recognized by Fortune, Modern Healthcare, Newsweek and WorldBlu,
among others. For more information, please visit
www.davita.com.
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