Apparel Giant Perry Ellis International Puts Community First
August 20 2010 - 4:30PM
Business Wire
Perry Ellis International (NASDAQ:PERY) today unveiled the first
in a full roster of community involvement efforts scheduled for
this fall.
Beginning with a generous donation a few months ago to the
American Heart Association, PEI has launched a corporate “Healthy
Heart” initiative that includes weekly yoga classes for associates
and quarterly ‘Your Healthy Heart!’ fairs that promote healthy diet
and exercise, and test for risk factors of cardiovascular
disease.
“We are proud to partner with Perry Ellis International, who are
committed to improving the health of their employees and the
community in which they serve,” commented Chad Buschell, Senior
Development Director for the American Heart Association. “The
persistent and consistent philanthropy of Perry Ellis International
is what makes them a leader within our community.”
The first ‘Your Healthy Heart!’ fair will be held on Friday,
August 20 and will feature two celebrity chefs who will give busy
PEI employees tips on how to create fast and heart-healthy
meals.
In 2006, Paul learned the valuable lesson of being physically
fit as he underwent a biopsy for a cancer scare. After the scare,
he worked harder than ever at his personal training with a renewed
focus on healthy food preparation. He also acquired a Sports
Nutrition certification. In 2007, “Chef Paul” formed Body Mind and
Soul International and began dramatically transforming the lives of
clients throughout South Florida through integrated training and
eating plans.
Paul will also be launching his first book entitled “Treat Your
Woman right 101” ‘A book for men by a man, Approved by Women’ in
New York this September (a lucky few attending the fair will be
able to win a signed prelease copy).
‘Rock ‘n Roll’ Chef Whyko (who will be the Chef Host of the
upcoming television reality show, Recipe to the Rescue this fall)
will be providing help to PEI employees by demonstrating proper
nutrition for ordinary people who suffer from some of the nation’s
most common ailments.
‘Chef Paul’ and Chef Whyko will be joined by a chef from Johnson
& Wales University, and the University of Miami will provide
smoking cessation information.
PEI will also be the exclusive apparel sponsor for the 2010 Go
Red for Women Miami Red Dress Fashion Show on October 21 at the
Bass Museum on South Beach, which will feature several Perry Ellis
International brands in a celebrity-studded walk down the runway to
benefit the AHA.
Perry Ellis International associates have also formed a
community action committee that will initiate partnerships in the
community to raise additional awareness and funds for the AHA. PEI
employees will also participate in the Miami-Dade Heart Walk on
October 30.
PEI’s commitment to the AHA will continue through May 2011.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer,
distributor and licensor of a broad line of high quality men's and
women's apparel, accessories, and fragrances. The Company's
collection of dress and casual shirts, golf sportswear, sweaters,
dress and casual pants and shorts, jeans wear, active wear and
men's and women's swimwear is available through all major levels of
retail distribution. The Company, through its wholly owned
subsidiaries, owns a portfolio of nationally and internationally
recognized brands including Perry Ellis®, Jantzen®, Laundry by
Shelli Segal®, C&C California®, Cubavera®, Centro®, Solero®,
Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand
Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Axis®,
Tricots St. Raphael®, Gotcha®, Girl Star®, MCD® John Henry®, Mondo
di Marco®, Redsand®, Manhattan®, Axist® and Farah®. The Company
enhances its roster of brands by licensing trademarks from third
parties including Pierre Cardin® for men’s sportswear, Nike® and
Jag® for swimwear, and Callaway®, TOP-FLITE®, PGA TOUR® and
Champions Tour® for golf apparel. Additional information on the
Company is available at http://www.pery.com.
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