Renewable Products Industry Leader Andy Shafer joins Gevo to Lead Marketing, Customer Relationships, and Branding
October 18 2023 - 9:00AM
Gevo, Inc. (NASDAQ: GEVO) is pleased to announce that Andy Shafer
has been hired as Chief Marketing, Customer, and Brand Officer to
lead the strategies for product launch and brand positioning for
the company.
Shafer has a unique understanding of the dynamics required for
success in a diverse set of business environments. He worked in
global business strategy and development for Dow Chemical, and then
worked alongside Gevo CEO Dr. Patrick Gruber and Gevo President and
COO, Chris Ryan to assess and build Cargill-Dow Polymers, the
bio-based plastics company now known as Natureworks, LLC, one of
the most successful businesses in the bio-products marketplace, and
where he served as the commercial director. Shafer then went on to
lead the launch and growth of Elevance Renewable Sciences, Inc.,
where he focused on strategic collaborations and brand
development.
“Andy brings ‘been-there-done-that’ experience in the bio-based
products world that we’re ready for at Gevo,” said Gevo CEO Dr.
Patrick Gruber. “The process engineering and front-end work to
develop our products is solid, our economics are very good, and it
is time to expand our market engagement. Continuing to build
relationships with our direct customers, the customer’s customers,
and consumers is very important to our long term success. Andy has
a track record of success helping customers and markets understand
petroleum alternatives, and I look forward to working with him
again.”
Shafer developed and published a business strategy and
communications framework, Strategic ROADMAP: An intentional,
memorable approach to achieving success, that has been implemented
successfully in startups and large global organizations.
"Decarbonizing our aviation and chemical industries is
critically important,” said Shafer. “Pat Gruber and the team at
Gevo have put together winning technology and the lowest carbon
footprint with economics that make sense for customers and
investors. I'm excited to be joining them to help our customers and
the renewable fuels and chemicals marketplaces realize these
benefits, all while helping the planet.”
Shafer holds an MBA from the University of Minnesota's Carlson
School of Management, and a certificate in Managerial Issues in
Global Enterprise from Arizona State University's Thunderbird
School of Global Management. He also holds a bachelor's degree in
chemical engineering from the University of Notre Dame, where he
serves as an advisor and mentor with the university’s Idea
Center.
About Gevo Gevo’s mission is to transform
renewable energy and carbon into energy-dense liquid hydrocarbons.
These liquid hydrocarbons can be used for drop-in transportation
fuels such as gasoline, jet fuel and diesel fuel, that when burned
have potential to yield net-zero greenhouse gas emissions when
measured across the full life cycle of the products. Gevo uses
low-carbon renewable resource-based carbohydrates as raw materials,
and is in an advanced state of developing renewable electricity and
renewable natural gas for use in production processes, resulting in
low-carbon fuels with substantially reduced carbon intensity (the
level of greenhouse gas emissions compared to standard petroleum
fossil-based fuels across their life cycle). Gevo’s products
perform as well or better than traditional fossil-based fuels in
infrastructure and engines, but with substantially reduced
greenhouse gas emissions. In addition to addressing the problems of
fuels, Gevo’s technology also enables certain plastics, such as
polyester, to be made with more sustainable ingredients. Gevo’s
ability to penetrate the growing low-carbon fuels market depends on
the price of oil and the value of abating carbon emissions that
would otherwise increase greenhouse gas emissions. Gevo believes
that its proven, patented technology enabling the use of a variety
of low-carbon sustainable feedstocks to produce price-competitive
low-carbon products such as gasoline components, jet fuel and
diesel fuel yields the potential to generate project and corporate
returns that justify the build-out of a multi-billion-dollar
business.
Gevo believes that the Argonne National Laboratory GREET model
is the best available standard of scientific-based measurement for
life cycle inventory or LCI.
Media Contact Heather L. Manuel +1 303-883-1114
PR@gevo.com
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