E*TRADE Launches New Online Investing Experience
February 16 2012 - 8:05AM
Business Wire
E*TRADE Financial Corp. (NASDAQ: ETFC) today announced that
E*TRADE Securities LLC has launched a leading-edge online investing
experience, with the “E*TRADE 360” investing dashboard for
customers and a new public website (www.etrade.com).
“The launch of E*TRADE 360 and the new public website represents
a significant advancement in our commitment to provide a
best-in-class experience for both customers and visitors alike,"
said Michael Curcio, President, E*TRADE Securities.
E*TRADE 360
E*TRADE’s new online investing dashboard, E*TRADE 360, is now
available to all customers. Regardless of a customer’s level of
investing expertise, E*TRADE 360 makes online investing faster,
easier and more powerful with a host of new features, such as:
- One-Page
Dashboard – graphical, at-a-glance display of investment
performance, allocation and account balances
- Customizable
Views – personalize favorite features based on investing
style, including:
- Positions – monitor real-time
performance of holdings, number of shares and daily gain/loss
- Watch Lists – track account holdings,
as well as securities of potential interest
- Detailed Quotes – with news, charts and
options chains
- Integrated Trade Ticket – place stock
and options trades right from the page
- Quick Transfer – secure transfer of
funds at E*TRADE and elsewhere
- Integrated
Streaming Quotes – currently available to active trading
clients, this will eventually be extended to all customers
“Our goal in developing E*TRADE 360 has been to deliver a fully
dynamic and customizable interface enabling customers to view and
access the information that matters most to them based on
individual preferences and investing style,” Mr. Curcio
continued.
E*TRADE.com
E*TRADE’s new public website delivers a sophisticated and
intuitive design interface, and free access to education, inspiring
content and investment planning resources. Visitors to etrade.com
can expect an informative and interactive experience as they
explore how E*TRADE can help them reach their financial goals –
whether they’re new to online investing, an experienced investor or
an active trader.
Key features and benefits of the new public website include:
- Intuitive
Interface - simplified navigation and improved access to
resources and information
- Personalization - content based on investment
objectives and experience levels
- Enhanced
Content - greater access to free educational resources and
tools for decision-making and guidance
"For visitors to the public website, we’ve worked to implement
meaningful enhancements and access to information and tools that
demonstrate the quality and scope of E*TRADE’s offering, and
provide a glimpse into the full capability and functionality of our
investing platform,” Mr. Curcio added.
To learn more about E*TRADE 360, click here.
Click here to visit the new etrade.com.
About E*TRADE Financial
The E*TRADE Financial family of companies provides financial
services including online brokerage and related banking products
and services to retail investors. Specific business segments
include Trading and Investing and Balance Sheet Management.
Securities products and services are offered by E*TRADE Securities
LLC (Member FINRA/SIPC). Bank products and services are offered by
E*TRADE Bank, a Federal savings bank, Member FDIC, or its
subsidiaries. More information is available at www.etrade.com.
Important Notices
E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks
or registered trademarks of E*TRADE Financial Corporation. ETFC-G©
2012 E*TRADE Financial Corporation. All rights reserved.
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