Buffalo Wild Wings® Offers Free Wings to Football Fans to Support the “Save Our Season” Movement
June 17 2011 - 10:00AM
Business Wire
In an effort to amplify the voice of the fans in the ongoing
labor disagreement in professional football, Buffalo Wild Wings®
has sent an open letter to the owners and players on behalf of
football fans across the country. As the unofficial home of the
football fan, Buffalo Wild Wings is giving a voice to the message
they’re hearing from football fans – their guests – across the
country: Get the game they love back onto the field.
Buffalo Wild Wings informed the two parties about the
restaurant’s Save Our Season Facebook Petition and announced that
it will celebrate the return of football with a reward for fans who
have joined the movement. Buffalo Wild Wings has pledged that if
the players and owners compromise on their differences and come to
an agreement to return to the field by July 20 – the first day
players are scheduled to report to training camp – everyone who
signs the “Save Our Season” petition will be awarded six free wings
to be redeemed when the return of professional football is
celebrated in September.
Should labor peace be achieved by that date, the Buffalo Wild
Wings guests who signed the petition will receive a coupon for six
free wings via Facebook notification. The “Save Our Season Six Free
Wings” promotion will be the highlight of Buffalo Wild Wings’
celebration of pro football with fans at its more than 765
restaurants nationwide.
“We live and breathe all sports and so do our guests,” said
Kathy Benning, Buffalo Wild Wings executive VP, marketing and brand
development. “We keep hearing from our fans how much they want a
football season and we want them to know we’re happy not only to
serve as their voice, but also to celebrate the return of football
and their passion for the game.”
The open letter on behalf of fans extends the Buffalo Wild Wings
“Save Our Season” movement, which already has compiled more than
16,000 petition signatures. During the college basketball
tournament in March and April, Buffalo Wild Wings ran its football
ads with a tag at the end urging the two sides to come to an
agreement. The company’s Fantasy Football Blogger League also was
called off the bench back in April and sent into action to rally
its passionate audience of fantasy football players around this
cause.
“The professional football season is obviously important to our
business,” Benning said. “However, we know that no matter the
outcome of these talks, Buffalo Wild Wings will continue to be the
gathering spot for all sports viewing. We’re hopeful that both
sides of this dispute will come to an agreement and we will see
professional football this fall.”
Whether it’s professional or college football, baseball, hockey,
basketball, soccer or curling, Buffalo Wild Wings – with dozens of
big screens and HDTVs, award-winning wings and signature sauces and
seasonings – has become the best place for friends to watch their
favorite teams and share in the camaraderie and competition of
sporting events.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in
Minneapolis, is a growing owner, operator and franchisor of Buffalo
Wild Wings Grill & Bar™ restaurants featuring a variety of
boldly flavored, made-to-order menu items including its namesake
Buffalo, New York-style chicken wings. The Buffalo Wild Wings’ menu
specializes in 18 mouth-watering signature sauces and seasonings
with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests
enjoy a welcoming neighborhood atmosphere that includes an
extensive multi-media system for watching their favorite sporting
events. Buffalo Wild Wings is the recipient of hundreds of "Best
Wings" and "Best Sports Bar" awards from across the country. There
are currently more than 765 Buffalo Wild Wings locations across 45
states in the United States, as well as in Canada.
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