Roku Customers in the U.S. Can Now Enjoy
Peloton’s Best-in-Class Fitness Classes from Comfort of Their
Homes
Roku, Inc. (NASDAQ: ROKU) announced the availability of
the Peloton App on the Roku® platform starting today. Roku users in
the U.S. can add the Peloton channel via the Roku Channel Store and
enjoy studio-style workouts in their living rooms – even without a
Peloton Bike or Tread. A pioneer in connected, technology-enabled
fitness, Peloton’s channel provides thousands of instructor-led,
immersive workouts that can be done with or without equipment
directly through Roku devices. The Peloton channel uses Roku Pay,
enabling Roku customers to easily sign up with just a few clicks.
Existing Peloton Members can also access the Peloton channel using
their login credentials.
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Peloton on the Roku platform (Photo:
Business Wire)
With many streamers sheltering in place, time spent watching
Health & Fitness programming in the U.S. has experienced
significant growth in recent months. In the U.S, the Health &
Fitness category experienced the largest growth in streaming on
Roku devices year-over-year when compared to other genres on the
platform, growing by more than 130% in May.
“As people continue to stay home, the television is increasingly
becoming their window to the world, providing virtual access to the
gym, travel, food, learning, and more,” said Regina Breslin,
Director of Content Acquisition, Roku. “Consumer appetite for
compelling content has never been stronger and we’re focused on
delivering programming Roku users want and love. We’re excited to
bring Peloton’s incredible fitness programming available to
millions of streamers.”
“We are excited to roll out our best-in-class streaming fitness
service onto the Roku platform,” said Karina Kogan, SVP &
General Manager, Peloton Digital. “We’ve seen growing engagement
with our TV apps, especially as more and more consumers look for
at-home fitness solutions to keep them physically and mentally
fit.”
A recent performance analysis of more than five million Roku
households identified as being likely to engage with health and
fitness content found that more than half of the households were
cord-cutters or cord-nevers. Reaching these streaming audiences
offer incremental reach compared to linear cable audiences. At
launch, Peloton will use Roku’s advanced machine learning targeting
capabilities that analyze 100K+ unique data signals to optimize
towards Peloton app installs and sign-ups.
Turn Homes into Fitness Studios
The Peloton channel, which provides thousands of instructor-led,
immersive workouts that can be done with or without equipment,
enables people to stay active from the comfort of home through live
and on-demand studio-style workouts. Now, Peloton’s best-in-class
fitness content can be viewed on the biggest screen in the home via
Roku devices, making it easier to experience Peloton’s floor-based
disciplines like strength, yoga, HIIT and dance cardio, and
meditation, in addition to its breakthrough cycling and running
workouts.
Pricing
A 30-day free trial is available to new Peloton users at launch.
Following the 30-day trial, the app-only Peloton Digital Membership
is $12.99/month. Existing Peloton customers, including owners of
the Peloton Bike and Tread, as well as Peloton App subscribers, can
sign in on their Roku device using their account credentials.
For more information, visit www.roku.com.
About Peloton
Peloton is a leading interactive fitness platform with a loyal
community of more than 2.6 million Members. The company pioneered
connected, technology-enabled fitness, and the streaming of
immersive, instructor-led boutique classes for its Members anytime,
anywhere. Peloton makes fitness entertaining, approachable,
effective, and convenient, while fostering social connections that
encourage its Members to be the best versions of themselves. An
innovator at the nexus of fitness, technology, and media, Peloton
has reinvented the fitness industry by developing a
first-of-its-kind subscription platform that seamlessly combines
the best equipment, proprietary networked software, and world-class
streaming digital fitness and wellness content, creating a product
that its Members love. The brand's immersive content is accessible
through an All-Access Membership via the Peloton Bike and Peloton
Tread and the Peloton App, which allows access to a full slate of
fitness classes across disciplines, on any iOS or Android device,
Fire TV, Chromecast, Android TV and now Roku. Founded in 2012 and
headquartered in New York City, Peloton has a growing number of
retail showrooms across the US, UK, Canada and Germany. For more
information, visit www.onepeloton.com.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku TV™ models and Roku
streaming players are available in select countries around the
world through direct retail sales and licensing arrangements with
TV brands and service operators. Roku audio products are available
in the U.S. through direct retail sales. Roku is headquartered in
San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the content, features,
reach and availability of the Peloton Channel; and the features,
benefits and reach of The Roku Channel and the Roku platform.
Except as required by law, we assume no obligation to update these
forward-looking statements publicly, or to update the reasons
actual results could differ materially from those anticipated in
the forward-looking statements, even if new information becomes
available in the future. Important factors that could cause our
actual results to differ materially are detailed from time to time
in the reports Roku, Inc. files with the Securities and Exchange
Commission, including our Annual Report on Form 10-K for the year
ended December 31, 2019 and our Quarterly Report on Form 10-Q for
the quarter ended March 31, 2020. Copies of reports filed with the
SEC are posted on Roku’s website and are available from Roku
without charge.
Roku is a registered trademark of Roku, Inc. in the U.S. and in
other countries. Trade names, trademarks and service marks of other
companies appearing in this press release are the property of their
respective holders.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200701005270/en/
Roku, Inc. PR Abby Reyes areyes@roku.com IR IR@roku.com Peloton
Interactive, Inc. Alec Booker alec.booker@onepeloton.com
press@onepeloton.com
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