Star Wars Force Friday II Flies into Stores around the Globe on September 1, 2017
February 16 2017 - 9:01AM
Business Wire
Countdown begins for world-wide release of
“Star Wars: The Last Jedi” products
New product packaging revealed today features
trio of heroes: Poe, Rey and Finn
Disney and Lucasfilm today announced Star Wars Force Friday II,
a global fan event celebrating the launch of new products inspired
by the highly anticipated “Star Wars: The Last Jedi.” Toys,
collectibles, books, apparel and more will go on sale beginning at
12:01 a.m. on September 1, 2017, with stores around the world
opening for a weekend-long celebration of all things Star Wars.
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Star Wars: The Last Jedi Product
Packaging (Photo: Business Wire)
“The first Star Wars Force Friday event was truly unique,
uniting fans across five continents in an unprecedented global live
unboxing event ahead of thousands of midnight openings at retail,”
says Jimmy Pitaro, Chairman, Disney Consumer Products and
Interactive Media. “We’re excited to confirm that Star Wars Force
Friday is back for ‘The Last Jedi’. Plans for this year’s
world-wide event are top secret but expect something befitting the
excitement around the next episode of the Star Wars saga.”
Star Wars fans around the globe embraced Force Friday in 2015,
with hundreds of thousands turning up to stores at midnight to be
the first to get their hands on merchandise from “Star Wars: The
Force Awakens.” Toys from the new line were revealed via a global
live-stream unboxing event that unfolded over 18 hours, 15
different cities and 12 countries, attracting millions of views on
YouTube. Fans took to social media to share their experiences with
nearly 3 billion Twitter impressions about the events, using
#ForceFriday.
Jill Wilfert, Vice President of global licensing and
entertainment from The LEGO Group comments, “It was so much fun to
be a part of Star Wars Force Friday, and we can’t wait for fans to
join this year’s celebration as we reveal new ‘Star Wars: The Last
Jedi’ products during Force Friday II – a global event that will
connect fans and families, and allow them to build, create and
share their experiences with others.”
Details of how fans can participate will be revealed closer to
the event but the world-wide launch will tap new technology and
Star Wars mythology to create a unique experience for fans. Just
like 2015, products for “The Last Jedi” will be kept under wraps
until Force Friday II to preserve surprises for fans. As well as
introducing new characters from the movie in toy form, the line
will build on the success of products like Sphero’s BB-8,
introducing more innovative technology to bring the characters and
stories from the film to life in unique ways.
“Toys play a unique role in the Star Wars universe, and we’re
proud to have been part of that incredible legacy for the past
forty years. The new line for ‘The Last Jedi’ is our most
innovative yet, and we’re excited to unveil it on Force Friday II,”
said Samantha Lomow, Senior Vice President at Hasbro.
“Star Wars: The Force Awakens” is the highest grossing movie of
all time domestically and that success was mirrored at retail. NPD1
reported that Star Wars was the number one toy property in the U.S.
for 2016 and 2015, and that during the week of Force Friday, $1 for
every $11 spent on toys was on a Star Wars item. Additionally, the
popularity of the movie propelled Star Wars onto the top ten toy
list for both boys and girls for the first time ever in 20152.
Also being revealed today is a first look at packaging for “Star
Wars: The Last Jedi” products which feature leading heroes: Poe
Dameron, Rey and Finn. The trio will be featured on Star Wars
packaging beginning September 1, 2017.
Fans can stay tuned to StarWars.com for more details on Force
Friday II events, and can follow the conversation on social using
#ForceFridayII.
Assets: Images and infographic can be viewed here.
About Disney Consumer Products and
Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE:DIS) that brings
our Company’s stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to apps, books and console
games. DCPI comprises two main lines of business: Disney Consumer
Products (DCP), and Disney Interactive (DI). The combined segment
is home to world class teams of app and game developers, licensing
and retail experts, a leading retail business (Disney Store),
artists and storytellers, and technologists who inspire
imaginations around the world.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney
Company, is a global leader in film, television and digital
entertainment production. In addition to its motion-picture and
television production, the company’s activities include visual
effects and audio post-production, cutting-edge digital animation,
interactive entertainment software, and the management of the
global merchandising activities for its entertainment properties
including the legendary STAR WARS and INDIANA JONES franchises.
Lucasfilm Ltd. is headquartered in northern California.
Lucasfilm, STAR WARS and related properties are trademarks
and/or copyrights, in the United States and other countries, of
Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm
Ltd.
1 Source: The NPD Group Inc. / Retail Tracking Service,
January-December 2016; Weekly Retail Tracking Service, August
30-September 5, 20152 Source: National Retail Federation / Top Toys
list for 2015 holiday season, November 24, 2015
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version on businesswire.com: http://www.businesswire.com/news/home/20170216005429/en/
Disney Consumer Products and Interactive MediaLauren B.
Purnell+1 818-544-0393lauren.b.purnell@disney.com
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