BEIJING, Dec. 10, 2014 /PRNewswire/ -- Youku Tudou Inc.
(NYSE: YOKU), China's leading
Internet television company, today announced the launch of its
Cloud Entertainment business unit and the unit's first batch of
hardware products consisting of a WiFi router, smart TV box, and
large Android tablet.
Headed by Youku Tudou's Chief Technology Officer Leo Yao, the Cloud Entertainment business unit
becomes Youku Tudou's fourth consumer facing business unit after
Youku, Tudou, and Heyi Pictures. The unit's responsibilities are
multi-fold, spanning from developing hardware and services that
make Youku Tudou's content more accessible to users to operating
games, and to making the user experience more compelling.
"We have been progressively building our multi-screen media and
entertainment ecosystem and taking our business to the next level.
Now, we are taking a step further to extend our outreach into
people's homes and offer a more comprehensive consumer media and
entertainment package, which will help drive average revenue per
user." said Victor Koo, Chairman and
CEO of Youku Tudou.
"Now that Youku Tudou has built the largest user community of
online video in China, this
expansion will ensure that Youku Tudou's content and services reach
all Internet enabled screens in the forms that our users want, and
offer a seamless experience across devices," said Leo Yao, CTO of Youku Tudou and President of
Youku Tudou's Cloud Entertainment BU. "We're developing the
software, hardware, and services to execute our grand vision. Games
and digital home entertainment hardware are just the
beginning."
The three devices announced today will hit the market in
January 2015. The WiFi router forms a
P2P-based content delivery network, accelerating video content
delivery to Youku Tudou's users and helping to lessen Youku Tudou's
bandwidth usage. The smart TV box is capable of delivering 4K Ultra
HD video and running the most demanding Android games on the market
flawlessly, enhancing the viewer experience. It will transition to
Aliyun OS in the next stage with a suite of Alibaba services,
including Xiami music and online shopping. The Android Tablet
sports a 15.6 inch screen, designed for users who want video
viewing, Internet surfing and casual gaming all in one device.
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU)
is China's leading Internet
television company. Its Youku and Tudou Internet television
platforms enable users to search, view and share high-quality video
content quickly and easily across multiple devices. Its Youku brand
and Tudou brand are the most recognized online video brands in
China. Youku Tudou's American
depositary shares, each representing 18 of Youku Tudou's Class A
ordinary shares, are traded on the NYSE under the symbol
"YOKU."
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SOURCE Youku Tudou Inc.