Papa Bello Enterprises (PINKSHEETS: PAPA) issues letter of intent to acquire ForgetAboutIt! Foods based in Brooklyn, NY.

Papa Bello and ForgetAboutIt! agree that giving the public a quality food product that they can trust and rely on is paramount to business success.

Brooklyn Executive Chef Vincent Tropepe, dubbed "the American Gordon Ramsay" by Edible Magazine and founder of ForgetAboutIt! Foods, has done what no chef before him has accomplished -- sweeping all three titles in each nominated category designated annually by the United States Culinary Congress (USCC), including Best French Bistro Northeast Territory, Humanitarian of the Year and Chef of the Year 2011 for a second consecutive year, a first in USCC history.

A highly accomplished executive chef; Chef Tropepe brings extensive experience in culinary and pastry design, recipe development, and restaurant management. He has a New York State Gold Medal in culinary and pastry arts and holds seven industry certifications and is certified in 12 cuisines, including Italian, French, German, Welsh, Chinese, Japanese, Thai, Floridian, Californian, Spanish, Philippine and Lebanese. Ranked the #103 chef in the United States, he was recently inducted into the Les Amis d'Escoffier Culinary Society.

Chef Tropepe's, known for quality products used in recipes, has each of them crafted in personally selected facilities manufacturing each individual product. By bringing this product line into Mama's Direct, and by having unique versatility in the Chef's flavoring selections, even the less experienced home cook now is enabled to create a variety of favorable dishes.

Jim Wheeler, CEO of Papa Bello Enterprise, states, "ForgetAboutIt! Foods fits nicely into the Papa Bello story and having Vincent on board to bring his line of food products into Mama's Direct will be unbelievable. Our first two announcements, Italian and BBQ show just how great of coverage with the American appetite that Mama's Direct will have."

About Papa Bello Enterprises: Founded in 2005, and based in Yorba Linda, CA, Papa Bello Enterprises (PINKSHEETS: PAPA) owns and operates a diversified group of companies as majority owned subsidiaries. In addition, Papa provides expansion tools and operational support services to growth-stage businesses. The company was founded on the principles of providing the consumer with the highest standards of quality, value, and service. Additional information may be found at www.pbe.us.com

Forward-Looking Statements Disclosure This press release may contain "forward-looking statements" within the meaning of the federal securities laws. In this context, forward-looking statements may address the Company's expected future business and financial performance, and often contain words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "seeks," "will," and other terms with similar meaning. These forward-looking statements by their nature address matters that are, to different degrees, uncertain. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can provide no assurances that these assumptions will prove to be correct. All forward-looking statements in this press release are expressly qualified by such cautionary statements, risks, and uncertainties, and by reference to the underlying assumptions.

Contact: Jim Wheeler of Papa Bello Enterprises 22600 Savi Ranch Parkway Yorba Linda, Calif. 92887 (888) 641-2626