Moxion’s mobile battery power units (MPUs)
create a springboard for more eco-friendly live event experiences
while eliminating greenhouse gas emissions from diesel
generators.
The 2024 Mill Valley Music Festival (“MVMF”) is set to become
the first-ever U.S. festival to operate entirely on mobile
zero-emission batteries, thanks to a groundbreaking partnership
with Moxion Power (“Moxion”), a California-based leader in mobile
battery energy storage system (BESS) technology. Moxion’s
headquarters is an MCE Deep Green Champion and purchases 100%
renewable and carbon-free energy to power its operations and
products.
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Moxion's MP-75/600 mobile BESS. Photo
courtesy of Moxion Power. (Photo: Business Wire)
Organized by the Mill Valley Chamber of Commerce and Noise Pop
Industries, this two-day outdoor arts and culture extravaganza
located just outside San Francisco will ditch all traditional
diesel generators as the music festival returns May 11-12. Instead,
Moxion's innovative MP-75/600 mobile BESS – recognized as a TIME
Best Invention of 2023 – is virtually silent and will power
everything from sound stages and VIP lounges to food trucks and
vendor areas. By using Moxion’s batteries instead of diesel
generators this year, MVMF will avoid approximately 4.5 tons of
greenhouse gas emissions.
“This crucial leap forward for the Mill Valley Music Festival
comes at a critical moment in our community, as City of Mill Valley
leaders, the Mill Valley Chamber, local businesses and a multitude
of organizations take an all-hands-on-deck approach to reduce the
burdens of climate change,” Jim Welte, executive director of the
Mill Valley Chamber. “Our City has identified reducing greenhouse
gas emissions as a major reduction strategy, along with renewable
energy, energy efficiency, EV infrastructure, green building and
waste reduction.”
This isn't Moxion's first act at MVMF. Last year, they
successfully powered a portion of the festival. Now, they're
expanding their footprint, proving that sustainability and
innovation can transform the environmental impact of live events.
Throughout the weekend, Moxion will monitor power usage through the
Moxion app to seamlessly swap out any of the mobile batteries with
fully-charged replacements, without interrupting the power
supply.
"We're thrilled to be the exclusive energy source for MVMF this
year," says Paul Huelskamp, CEO and Co-founder of Moxion. "Moxion
was born right here in Mill Valley, so it's incredible to see the
festival become a sustainability leader. We hope this inspires more
eco-friendly practices across the board."
“And to think that this journey towards an emissions-free
festival started when Paul and I grabbed a coffee at the Depot Cafe
a few years back,” said Welte.
“We’re so excited to have Moxion partner with us in making this
significant stride toward a more eco-conscious future for Mill
Valley Music Festival. Sustainability has been ingrained in Noise
Pop’s ethos for many years and this collaboration is a tangible
step towards a greener live event landscape not just for this
festival, but for other events around the globe,” said Noise Pop’s
CEO Michelle Swing.
“As a San Francisco-based entity, we understand the importance
of sustainability, and we’re grateful to be among the first to
offer this to our festival goers and artists,” said Festival
Producer Stacy Horne.
Moxion's proven track record of helping partners power events
like BottleRock and the TOUR PGA Championship speaks volumes. As
the music industry embraces a greener future, Moxion's technology
sets a new standard for sustainable live events, ensuring
exceptional experiences for attendees while minimizing
environmental impact.
About Moxion Power Co.
Moxion Power designs, engineers, and manufactures mobile BESS
storage products and technologies, which enable and accelerate the
electrification of industries such as construction, transportation,
utilities, live events, film production, telecommunications and
defense. Moxion’s investors include the Amazon Climate Pledge Fund,
the Microsoft Climate Innovation Fund, Sunbelt Rentals, Enterprise
Holdings, Marubeni Ventures, Energy Impact Partners, and Tamarack
Global. To learn more, please visit www.moxionpower.com.
About Mill Valley Music Festival
Founded in 2022, Mill Valley Music Festival is a two-day outdoor
music festival produced by the Mill Valley Chamber of Commerce and
Noise Pop Industries. Taking place each spring within Mill Valley
at Friends Field, the family-friendly music celebration offers fans
a carefully curated multi-genre music lineup, plus world-class
amenities, local vendors, and so much more.
Set amongst a charming Redwood tree-laden destination less than
an hour from the epicenter of San Francisco, considered one of the
most picturesque mountain towns in all of California, and nestled
below the slopes of Mount Tamalpais, the festival helps draw
attention to the longstanding artistic contributions of the region
while providing a positive economic and cultural impact on the
local Mill Valley community that lasts long after the festival
wraps each year.
To learn more, visit MillValleyMusicFest.com and follow along on
social media at @MillValleyMusicFest.
About Mill Valley Chamber of Commerce
The mission of the Mill Valley Chamber is to promote a healthy
economic climate, create conditions for community vitality,
advocate public policy for business, and enhance life in Mill
Valley, California. Learn more at www.MillValley.org.
About Noise Pop Industries:
Noise Pop Industries is the oldest home-grown independent music
and arts event promoter in the San Francisco Bay Area. Since 1993,
Noise Pop’s namesake festival has pioneered the multi-venue
festival landscape and focused on showcasing early-career
performances by then-emerging artists such as The White Stripes,
Modest Mouse, Joanna Newsom, The Flaming Lips, Courtney Barnett,
Death Cab for Cutie, Grimes, and many more.
Today, Noise Pop produces hundreds of concerts and unique events
annually throughout the Bay Area and Northern California at more
than two dozen of our favorite venues throughout the region. NPI
also partners with local organizations and institutions like the
California Academy of Sciences, the San Francisco Parks Alliance,
Fort Mason, and the Mill Valley Chamber of Commerce to produce and
promote cultural events via its NPI WHTLBL services brand.
Additionally, NPI operates the Bay Area’s leading local nightlife
and entertainment guide DoTheBay, helping hundreds of thousands of
Bay Area residents find out what to do in the Bay Area.
Please visit noisepop.com for more information.
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Antonio Hicks moxion@antennagroup.com