iDNA Joins the MPI and the ROI Institute to Help Companies Measure the Value of Meetings
January 31 2007 - 8:00AM
PR Newswire (US)
iDNA Provides General Mills Case Study for a New Publication
Targeting Meeting Planners NEW YORK, Jan. 31 /PRNewswire-FirstCall/
-- iDNA (OTC:IDAI.OB) (BULLETIN BOARD: IDAI.OB) , a leading
strategic communications and technology company, announced today it
has contributed one of the select case studies to the latest ROI
"how-to" guide, Proving the Value of Meetings & Events recently
released by the ROI Institute and Meeting Professionals
International (MPI). iDNA's contribution is part of a long-term
partnership between iDNA and the ROI Institute to promote and
broaden the use of the Phillips ROI Methodology in the rapidly
growing $164-billion (2006 figure from Hospitality Sales &
Marketing Association International (HSMAI) Foundation) corporate
meeting market. The iDNA case study titled, "Measuring Perceptions
and Safety Attitudes," focused on meetings held by General Mills
Bakeries and Foodservice, a division of General Mills, Inc. and a
client of iDNA Information Systems. The objective for the meetings
was to instill a safety mindset into the corporate culture, in
order to improve safe behavior and ultimately to reduce financial
and human capital losses due to safety issues. Meeting facilitators
utilized iDNA Information Systems' wireless electronic keypads to
gather data anonymously from meeting participants concerning the
attendee's safety mindset. The case study illustrates the power of
on-site measurement in maximizing a meeting's ROI. The new book, by
Jack J. Phillips, Monica Myhill, and James B. McDonough, is a
comprehensive guide, detailing how to use metrics to show the value
of meetings and events. The comprehensive case studies, including
iDNA's General Mills entry, explain how measurement and evaluation
can be used by meeting professionals to prove the value of their
events at unprecedented levels which are demanded by many
industries today. According to Co-author Monica Myhill, "iDNA's
contribution to this book was greatly appreciated, as the company
is clearly committed to the ROI Methodology. Furthermore, iDNA's
audience response software and hardware are invaluable tools in the
collection, analyzing and reporting of data for the measurement of
ROI. The value of such innovative technology to meeting planners is
made very clear." "Given our partnership with the ROI Institute and
its founder, Dr. Jack Phillips, which was announced last September,
we are happy to contribute to this effort, said iDNA Senior
Strategist Mark Fite. "The ROI Methodology(TM) is the basis for a
new product we are developing, which will combine the Institute's
best practice measurement methodology with our keypad and software
technology for fast and effective data collection to measure
program impact. We see the Methodology and iDNA Information Systems
as a winning combination." Proving the Value of Meetings &
Events is currently being offered exclusively through Meeting
Professionals International, via their website at
http://www.mpiweb.org/. MPI is the premier association for the
global meetings industry, with over 21,000 members and 71 Fortune
100 companies represented. About iDNA iDNA (IDAI.OB) is a leading
strategic communications, technology and entertainment company,
headquartered in New York City. The company provides a broad range
of targeted communication services that create, build and connect
businesses with their target audiences and is the only company of
its kind that builds a quantitative ROI system into its
communication events. iDNA's depth of communication services
include the design, development and production of media, collateral
content and data collection and market research services for
corporate events, meetings, training and symposiums held at single
or multiple sites worldwide. iDNA has developed a loyal clientele
in industries as diverse as biotechnology, health care, finance,
telecommunications, manufacturing and energy. For more information,
visit http://www.idnausa.com/ DATASOURCE: iDNA CONTACT: Wendi Tush,
, or Kevin DeLeon, , both of The Lexicomm Group, +1-212-300-2142;
Tim Clemensen of Rubenstein Investor Relations, +1-212-843-9337, ,
all for iDNA Web site: http://www.idnausa.com/
http://www.mpiweb.org/
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