HipCricket appoints Non Executive Director

RNS Number : 9536W
HipCricket, Inc.
18 June 2008

18 June 2008

HipCricket Inc.
("HipCricket" or the "Company", AIM: HIP)

HipCricket Appoints Broadcast Industry Expert
Kraig Kitchin to Board of Directors

HipCricket, a pioneering mobile marketing company, today announces that it has appointed Kraig Thomas Kitchin as a Non-Executive
Director. Kitchin, aged 47, will join the Board of Directors with immediate effect.

As one of radio's most influential and accomplished figures in the US, Kitchin previously served as president and COO of Premiere Radio
Networks, the number one radio network in the US, for 20 years until he left to found an entertainment industry consulting firm earlier this
year.

Currently the co-president of Big Shoes Productions and a founder in Sound Mind, LLC, Kitchin was also one of the founders of Premiere
Radio, which launched in October 1987, where he began his career as the executive vice president of sales. In 1998, at the age of 37,
Kitchin assumed the role of president/COO, one of the youngest in the country to run a $300 million-plus radio company. Taking notice of his
quick assent, Radio Ink magazine named him one of the most powerful men in radio in 1999. He has remained on that prestigious list every
year since.

At Premiere, Kitchin directed and oversaw all talk and music programming and services, featuring radio personalities such as Delilah,
Rush Limbaugh, Jim Rome, Glenn Beck, Casey Kasem, Ryan Seacrest, Bob (Kevoian) and Tom (Griswold), Steve Harvey, Whoopi Goldberg, Blair
Garner, George Noory, Maria Bartiromo, Ty Pennington, John Boy and Billy, Matt Drudge, Art Bell, Donald Trump, Big Tigger, Bob Costas and
others. In addition, he supervised Premiere Radio's other properties: Mediabase 24/7, the industry's leading music monitoring service, MJI
Programming and FOX Sports Radio. Kitchin will use this vast experience in the radio industry to join forces with HipCricket in
revitalizing the current radio market in the US.

"As the original social medium, radio can remain a leader. A key is leveraging today's mobile marketing solutions from HipCricket which
helps stations address the number of challenges facing the market at this time," said Kitchin. "HipCricket is the best in the business.
Their mobile marketing software and client services are revitalizing radio by enabling stations to drive revenue, listenership and loyalty."

Ivan Braiker, CEO of HipCricket commented; "Kraig's insights will be invaluable as we expand our leadership position in broadcast. He
shares our interest in making traditional media interactive, thereby satisfying broadcasters' hunger for a new revenue driver that provides
advertisers with a more effective and measurable way to market their products and services. We are thrilled to have someone of Kraig's
stature join our team in a senior advisory role."

Kraig Kitchin is currently a director of Operation Hope and Point Hope.

Save as disclosed, there are no other matters to be disclosed under Schedule Two, paragraph (g) of the AIM Rules for Companies
(published by the London Stock Exchange).

Coincident with Kitchin joining HipCricket's Board of Directors, Wes Bray, a founder and major shareholder in the Company, is stepping
down from his current role as a director with immediate effect.

Ivan Braiker said; "The Company is deeply appreciative for Wes' many contributions to the development of HipCricket's business. Given
his deep industry connections and domain expertise, Wes will continue as an advisor to the Company."

For further information, please contact:

HipCricket, Inc. Jeff Hasen + 1 425 202-0835
Collins Stewart Europe Limited Tim Mickley +44 (0)20 7523 8000
John Peat
Parkgreen Communications Justine Howarth +44 (0)20 7851 7480
Lucy Lake 07894 263 046
lucy.lake@parkgreenmedia.
com

About HipCricket

HipCricket drives new revenue and customer loyalty for broadcast stations and consumer brands through strategic, creative and measurable
mobile marketing interactivity. Recognized as a pioneer by CTIA, the preeminent wireless association, the mobile marketing software and
solutions company has delivered more than 17,000 successful campaigns for customers including Clear Channel Radio, Premiere Radio Networks,
Sandusky Broadcasting, NBC, Coca Cola, Staples, Hershey's and Jameson. With its unique technology and experienced, customer-focused team,
HipCricket produces interactive campaigns through SMS, Mobile Web/WAP , and mobile advertising and now connects brands with audiences they
desire to reach via broadcast stations that are part of the first comprehensive Hispanic Mobile Marketing Network. The company is based in
Kirkland, Wash. with additional operations in New York. More information can be found at www.hipcricket.com.

This information is provided by RNS
The company news service from the London Stock Exchange

END

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