TORONTO, March 07, 2018 (GLOBE NEWSWIRE) --
Snipp Interactive Inc. ("Snipp" or the “Company”) (OTCQB:SNIPF)
(TSX-V:SPN), a global provider of digital marketing promotions,
rebates and loyalty solutions, is pleased to announce that
Frankenmuth Bavarian Inn, a Bavarian-inspired family resort in
Michigan, has enhanced its award-winning loyalty program by
migrating the program over to the SnippLoyalty Platform. The
Bavarian Inn hotel includes a 1,200-seat German restaurant,
360-room European-themed waterpark hotel, and 20 specialty retail
stores – all in Michigan’s Little Bavaria, Frankenmuth. This
program marks Snipp’s foray into the loyalty space within the
dining and lodging industry.
The Bavarian Inn Perks Club is an award winning
enterprise-wide loyalty program, created in 1999, to enable members
to earn points based on purchases from any of the Bavarian Inn
entities redeemable towards dining, shopping & lodging as well
as special “extended family” membership privileges.
Now live on the SnippLoyalty platform, at
www.bavarianperks.com, the new program will transform the Perks
Club by automating all of the previously manual processes for both
Bavarian Inn and its customers. The enhanced sophisticated features
include a reservation system integration, complex point of sale
integrations and additional functional modules like a loyalty gift
card system, reward tracking, consumer insights and CRM to build
long-term personal engagement as well as enhancing the overall
customer experience. Members can now access their accounts online
to easily update personal information, link family members so that
they can also earn points and engage with the hotel and other
members via social media sharing and so much more.
Jim Engel, COO of Bavarian Inn said, “We are
excited to work with Snipp to bring our 26,000+ loyal families into
the 21st century of loyalty clubs. We are thrilled that the
Snipp software integration will automate the back end processes and
create a more seamless, engaging experience for our customers. Our
program has already received industry recognition, but this
partnership with Snipp will take our program to a whole new level
of excellence.”
According to Atul Sabharwal, Chief Executive
Officer at Snipp., “We’re thrilled to work with Frankenmuth
Bavarian Inn to enhance their award-winning program, viewed as a
leader in the hospitality and leisure industry. The strength of
this program is illustrated by the fact that it is a paid
membership program making the overall consumer experience more
important than ever.”
The new program required SnippLoyalty to
integrate with four different point of sale and hotel reservation
systems - Springer Miller, Counterpoint, Micros, and Store Valued
Systems - across its 24 retail stores and four restaurants. The new
system will replace paper-based vouchers with email-announced
credit added to the loyalty card.
“We are especially well placed to grow in the
hospitality and leisure segment, as this program required us to
undertake a sophisticated integration with Springer Miller systems
– a leader in integrated guest-centric property management and spa
management systems for the finest hotels, resorts and spas in the
world,” said Atul Sabharwal, Chief Executive Officer at Snipp.
“With multiple program renewals, new interest from a variety of
geographies as well as the adoption of our platform in new
industries, we have had a great start to 2018 and look forward to
further sharing exciting developments in the coming weeks.”
About Frankenmuth Bavarian
Inn:
Third and Fourth Generation family members have built an
exceptional team of 1,100 staff. Their goal: Bring families,
conferences and groups together for a traditional meal; for a
memorable family vacation and create enjoyable experiences for all
guests, and each other! Bavarian Inn serves nearly 1 million meals
a year and hosts tens of thousands of overnight guests annually in
downtown Frankenmuth, known as “Michigan’s Little Bavaria”.
Focused on unique dining, shopping and lodging experiences since
1929.
Visit the Bavarian Inn website at
www.bavarianinn.com.
About Snipp:
Snipp is a global loyalty and promotions company with a singular
focus: to develop disruptive engagement platforms that generate
insights and drive sales. Our solutions include shopper marketing
promotions, loyalty, rewards, rebates and data analytics, all of
which are seamlessly integrated to provide a one-stop marketing
technology platform. We also provide the services and expertise to
design, execute and promote client programs. SnippCheck, our
receipt processing engine, is the market leader for receipt-based
purchase validation; SnippLoyalty is the only unified loyalty
solution in the market for CPG brands. Snipp has powered hundreds
of programs for Fortune 1000 brands and world-class agencies and
partners.
Snipp is headquartered in Toronto, Canada with
offices across the United States, Canada, Ireland, Europe, and
India. The company is publicly listed on the OTCQB, of the OTC
market in the United States of America, and on the Toronto Stock
Venture Exchange (TSX) in Canada. Snipp was selected to the TSX
Venture 50®, an annual ranking of the strongest performing
companies on the TSX Venture Exchange, in 2015 and 2016. SNIPP IS
RANKED AMONGST THE TOP 500 FASTEST GROWING COMPANIES IN NORTH
AMERICA On Deloitte’s 2017 Technology Fast 500™ List, for the
second year in a row.
Visit the Snipp website at www.snipp.com for
examples of Snipp programs.
FOR FURTHER INFORMATION PLEASE CONTACT:
MKR Group, Inc.
Todd Kehrli / Mark Forney
snipp@mkr-group.com
Snipp Interactive Inc.
Jaisun Garcha
Chief Financial Officer
investors@snipp.com
Cautionary Note Regarding Forward-Looking
Statements
This press release contains forward-looking
statements that involve risks and uncertainties, which may cause
actual results to differ materially from the statements made. When
used in this document, the words "may", "would", "could", "will",
"intend", "plan", "anticipate", "believe", "estimate", "expect" and
similar expressions are intended to identify forward-looking
statements. Such statements reflect our current views with respect
to future events and are subject to such risks and uncertainties.
Many factors could cause our actual results to differ materially
from the statements made, including those factors discussed in
filings made by us with the Canadian securities regulatory
authorities. Should one or more of these risks and uncertainties,
such as changes in demand for and prices for the products of the
company or the materials required to produce those products, labour
relations problems, currency and interest rate fluctuations,
increased competition and general economic and market factors,
occur or should assumptions underlying the forward looking
statements prove incorrect, actual results may vary materially from
those described herein as intended, planned, anticipated, or
expected. We do not intend and do not assume any obligation to
update these forward-looking statements, except as required by law.
The reader is cautioned not to put undue reliance on such
forward-looking statements.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Copyright Snipp Interactive Inc. All rights
reserved. All other trademarks and trade names are the property of
their respective owners.
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