PPBV Purple Beverage Company Inc (CE)

Purple Beverage Company, Inc. (OTCBB:PPBV) announced today that it has signed a distribution agreement with Sparks, Nevada-based Crown Beverages, Inc., further expanding the national availability of its signature beverage, Purple�, to customers throughout the Northern Nevada region. �We are excited that Crown Beverages has decided to partner with us to help bring Purple to consumers everywhere,� said Ted Farnsworth, CEO and Founder of Purple Beverage Company. �With strong locations in attractive markets, Crown Beverages will help enhance our current distribution and propel the Purple brand forward in the region.� Crown Beverages, Inc. distributes such high-profile brands as Sierra Nevada�, Guinness�, Jones� Soda, Function� Drinks and Sweet Leaf Tea� to a variety of independent retailers. It additionally services chain stores throughout the area, including Scolari�s�, Safeway�, Save Mart�, Wal-Mart�, 7-Eleven� and Terrible Herbst�, among others. �We are always on the lookout for trendy new beverages, and have been watching Purple carefully over the past several months as it has continued to attract more and more health-conscious consumers,� said Paul Bond, President and General Manager of Crown Beverages, Inc. �With wellness being such a high priority for so many Americans right now, we are confident that adding Purple to our list of well-respected brands will help solidify our place as one of the nation�s foremost beverage distributors.� Introduced in late 2007, Purple is a unique and tasty blend of seven of the world�s most powerful antioxidant-rich juices, including the exotic a�ai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these fruits are packed into an all-natural, no-sugar added rejuvenating beverage that is perfect as an on-the-go drink or as part of a healthy fruit smoothie. Since debuting in late 2007, Purple has been praised by such high-profile publications as Health Magazine and Family Circle and has appeared on ABC-TV�s �The View.� In addition, nightclubs and lounges are finding Purple to be one of the trendier antioxidant cocktail choices, as adding alcohol to antioxidant-rich berries increases the power of the antioxidants, a fact confirmed in studies by researchers from the U.S. Department of Agriculture and by a study at Kasetsart University in Thailand. Purple can be found in select GNC stores across the country and online at www.gnc.com, as well as in various restaurants, bars, nightclubs, delis, drug stores, health food stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com. Cautionary Statement Regarding Forward-Looking Statements Information provided by Purple Beverage Company, Inc., such as online or printed documents, publications or information available via Purple Beverage Company�s website, contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Purple Beverage Company�s results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.