HRAL Hear AtLast Holdings Inc (PK)

(PINKSHEETS: HRAL) HearAtLast Holdings, Inc., a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, today announced that it will continue its expansion throughout 2010 and 2011 in North America.

"2009 was a year dedicated to restructuring and realignment for HearAtLast. With our seasoned management team in place and a strong economic outlook for the Canadian Market we are ready to continue our expansion efforts in Canada," states Matthew Sacco CEO.

Our goal of becoming Canada largest reseller of Hearing Devices is well underway and the addition of 20-30 new locations is crucial to our platform to dominate this space. HearAtLast's focus is to cluster well defined areas of Canada based on demographics and population to maintain overheads. HearAtLast was successful in opening over 24 clinics in its first 24 months of operation, so achieving these milestones is well within our scope," adds Sacco.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary. HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end earbuds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit the company website at: www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The information contained in this press release may include forward-looking statements. Forward-looking statements usually contain the words "estimate," "anticipate," "believe," "expect," or similar expressions that involve risks and uncertainties. These risks and uncertainties include the company's uncertain profitability, need for significant capital, uncertainty concerning market acceptance of its products, competition, limited service and manufacturing facilities, dependence on technological developments and protection of its intellectual property. The company's actual results could differ materially from those discussed herein.

Investor Relations: HearAtLast Holdings, Inc. Aldo Rotondi 416-436-3795 investorrelations@hearatlast.com