HearAtLast to License HearAtLast Hearing Store Brand Throughout North America's Billion Dollar Hearing Market
June 19 2009 - 4:30PM
Marketwired
HearAtLast Holdings, Inc. (PINKSHEETS: HRAL) is pleased to announce
today that the Company has decided that it will begin Licensing the
HearAtLast Hearing Store brand to existing Hearing and Audiology
Clinics throughout North America. The new licensing model will
spawn new clinics that will bear the name of HearAtLast, the
Hearing Store.
"In just 2 short years, HearAtLast, the Hearing Store has become
a recognizable name in the Hearing Industry in Canada and with that
recognition, we are going to begin licensing our Brand to existing
hearing stores and clinics that wish to be part of our growing
brand," stated Matthew Sacco, CEO of HearAtLast Holdings, Inc. "We
are also seeing that the average age of a first time hearing aid
customer to be 64 years old whereas the industry average is 70
years old," added Mr. Sacco.
Mr. Sacco attributes the lower average age due to its extreme
exposure the Company has within the Wal-Mart stores as well as a
sign that the stigma of wearing a hearing aid is slowly eroding
away. "Not only will existing hearing stores and clinics be able to
capitalize on our Brand Name, but they will also enjoy the added
buying power and with the addition of each new HearAtLast Hearing
Store and HearAtLast licensed store, that buying power will only
improve. In addition to buying power, a HearAtLast licensee may
also be able to obtain (if they qualify) funding through HearAtLast
so that they may be able to upgrade old and outdated hearing
equipment. In North America there are hundreds of Hearing Clinics
that can benefit with a HearAtLast Hearing Store license that will
ultimately improve their bottom line," added Mr. Sacco.
The added 'buying power,' brand recognition and possible
financing will not only improve Hearing Stores' and Clinics'
profitability but it can achieve this while being able to lower the
prices of the average hearing aid unit maintaining HearAtLast's
Philosophy that hearing should not be a privilege but a right that
every person that suffers from hearing loss should have.
About HearAtLast
HearAtLast Holdings, Inc. is a Nevada corporation that owns and
operates its wholly-owned subsidiary of hearing stores co-located
within select Wal-Mart stores throughout Canada. Their chain of
hearing stores specializes in the sale of digital hearing aids and
testing services. The Company is the affordable hearing solution
for Canadians, combining the most sought after retail space in
North America with convenience and location. HearAtLast provides
State of the Art Hearing Testing and Dispensing services to
individuals with all types of measurable hearing loss.
HearAtLast facilities sell a selection of high quality brand
name hearing aids and also offer complimentary screening tests,
clinical hearing tests, high end ear buds and assistive listening
devices. The Company's mission is to consolidate the highly
fragmented hearing services industry while providing unparalleled
service to the estimated 30+ million hearing impaired individuals
throughout North America. After a prescription is approved, the
independent on-site audiologists and hearing aid practitioners at
HearAtLast utilize a refined process to dispense the latest in Name
Brand digital hearing aids.
For more information please visit www.hearatlast.com
Safe Harbor
Statements about the Company's future expectations and all other
statements in this press release other than historical facts, are
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933, Section 21E of the Securities Exchange
Act of 1934, and as that term is defined in the Private Securities
Litigation Reform Act of 1995. The Company intends that such
forward-looking statements be subject to the safe harbors created
thereby.
The above information contains information relating to the
Company that is based on the beliefs of the Company and/or its
management, as well as assumptions made by any information
currently available to the Company or its management. When used in
this document, the words "anticipate," "estimate," "expect,"
"intend," "plans," "projects," and similar expressions, as they
relate to the Company or its management, are intended to identify
forward-looking statements. Such statements reflect the current
view of the Company regarding future events and are subject to
certain risks, uncertainties and assumptions, including the risks
and uncertainties noted. Should one or more of these risks or
uncertainties materialize, or should underlying assumptions prove
to be incorrect, actual results may vary materially from those
described herein as anticipated, believed, estimated, expected,
intended or projected. In each instance, forward-looking
information should be considered in light of the accompanying
meaningful cautionary statements herein. Factors that could cause
results to differ include, but are not limited to, successful
performance of internal plans, the impact of competitive services
and pricing and general economic risks and uncertainties.
Investor Relations: HearAtLast Holdings, Inc. Aldo Rotondi
416-436-3795 investorrelations@hearatlast.com
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