TORONTO, Sept. 12,
2022 /CNW/ - Asian Television Network International
Limited (ATN) (TSXV: SAT), Canada's largest South Asian broadcaster and
pioneer broadcaster of cricket, is pleased to announce that is has
acquired the Canadian distribution rights for two more TV channels
from Sony Pictures Networks India (SPN) namely Sony YAY! and Sony
PAL.
Sony YAY! is India's go-to kids channel for non-stop Kids
entertainment! Its vision is to be a part of kids' everyday lives
through various endeavours. A channel targeted at kids aged
between 2 – 14 years, Sony YAY! is here to set new standards and
benchmarks in kids' entertainment genre with its unique, fresh and
relatable content.
Sony PAL is the general entertainment channel (GEC) from the SPN
stable. The channel showcases stories and characters which forms an
instant bond with its viewers. With the tagline 'Yeh Pal Humara
Hai', which means 'This moment is ours', Sony PAL aims to bring
positivity through its content offerings which inspires its
viewers.
"We are very proud of our long association with Sony Pictures
Networks, a world leader in Entertainment." said Dr. Shan Chandrasekar, President & CEO of ATN.
"We are delighted to launch our first children's channel across
Canada along with another popular
General Entertainment Channel from the network. With the massive
growth in South Asian population across Canada, these channels will attract a large
loyal audience." he added.
Commenting on the partnership, Mr. Jaideep Janakiram, SVP International Business –
America, said, "We are ecstatic to announce our launch in
Canada with Sony YAY! and Sony
PAL. Our partnership with ATN goes a long way and will further help
in taking our channels to the right audiences. The consumption of
Indian content has surged amongst the South Asian diaspora in the
recent years and the launch of both these channels in Canada will fill in the need gap of audiences
with our compelling content."
ATN already has a long-lasting association with Sony Pictures
Networks India and distributes five channels across Canada namely SET HD, Sony SAB, Sony MAX, Sony
MAX2 and Sony AATH. Sony YAY! And Sony PAL will launch on
September 13, 2022 on TELUS Optik TV
in Western Canada, and soon after
in other parts of the country through licensed distributors.
About Culver Max Entertainment Private Limited
(formerly known as Sony Pictures
Networks):
Sony Pictures Networks is the
consumer-facing identity of Culver Max Entertainment Private
Limited, which is an indirect wholly owned subsidiary of Sony Group
Corporation, Japan.
The Company has several channels including Sony Entertainment
Television (SET and SET HD), one of India's leading Hindi general
entertainment television channels; MAX, India's premium Hindi
movies and special events channel; MAX 2, another Hindi movie
channel showcasing great India Cinema; MAX HD, a high definition
Hindi movie channel airing premium quality films; WAH, the Hindi
movies channel for rural markets; SAB and SAB HD the
family-oriented Hindi comedy entertainment channels; PAL, a genre
leader in rural Hindi speaking markets (HSM) showcasing the best of
Hindi general entertainment and Hindi movies from its content
library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the
premium factual entertainment channels, Sony AATH, the Bangla
entertainment channel; YAY!, the kids entertainment channel; Sony
Sports Network – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD,
SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4,
SONY TEN 4 HD; Sony Marathi, the Marathi general entertainment
channel; SonyLIV - the digital entertainment VOD platform and
Studio NEXT the independent production venture for original content
and IPs for TV and digital media. The Company reaches out to over
700 million viewers in India and
is available in 167 countries.
The Company is recognised as an employer of choice within and
outside the media industry. It is a recipient of several awards,
including India's Best Companies to Work For 2021 by the Great
Place to Work® Institute, India, 'Aon Best Employers India' awards
in recognition of the company's unique workplace culture and
exceptional people practices, consistently ranking amongst India's
Top 10 Companies with Best Health & Wellness Practices by SHRM
& CGP Partners and listed by Working Mother & AVTAR as one
of the 100 Best Companies for Women in India.
The Company is in its 27th year of operations in
India. Besides having overseas
subsidiaries, it has a subsidiary MSM-Worldwide Factual Media
Private Limited and an affiliate, Bangla Entertainment Private
Limited in India.
For more information, log onto www.sonypicturesnetworks.com
About ATN-Asian Television Network International
Limited
ATN serves Canada's diverse cultural communities with
over 50 specialty television channels. The Company offers its
flagship ATN-HD general interest service along with 7
other general interest channels, 3 sports Channels, 7 news
Channels, 5 Bollywood movie channels and a variety of
channels that include music, lifestyle, and several regional
language channels that includes Punjabi, Tamil, Bengali,
Urdu, Gujarati & Marathi. ATN
has been a pioneer in the Production of Multicultural
Television Programming in Canada. ATN has programming
alliances with leading international broadcasters like Sony
Entertainment Television, Viacom, India Cast, Zee Network,
Doordarshan, Times Television, B4U, NDTV,
Republic TV, ABP News Network, Jaya
TV, ARY, FOOD FOOD Network and many more.
ATN is also a pioneer broadcaster of Cricket in Canada and has exclusive broadcast rights for
various International Cricket Boards. ATN has its own
State Of The Art Production facilities. ATN's content
is also available on Amazon Prime in USA & UK, Bell Media's
Crave in Canada and also operates
a 24X7 South Asian Radio Service on Sirius XM Radio
across The United States and
Canada. ATN's high
class Studio Facilities have also been used by Production Companies
associated with Netflix, CBC and others.
For more information, please visit www.asiantelevision.com
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SOURCE Asian Television Network International Limited