4.4 GRP in BARC Rating Week 5 2021 Brings
Channel Within Reach Of Largest India Youth Brands
New Series Launching on TV and Digital
Platforms
MUMBAI and TORONTO,
Feb. 12, 2021 /CNW/ - QYOU Media
Inc. (TSXV: QYOU) (OTCQB: QYOUF) has announced
that The Q India, the company's Hindi language youth
oriented channel available in and on over 660 million homes and
devices in India, has reported an
overall BARC (Broadcast Audience Research Council...the "Nielsen of
India") Gross Rating Point (GRP)
level of 4.4, marking the highest viewership recorded in the
channel's history.
In addition, The Q India continues to dominate its
youth-focused channel peer group in Time Spent Viewing (TSV) with
69 minutes as compared to its closest competitor, MTV India, with
an average TSV of 44 minutes. The Q India has achieved
this growth to date with less than 50% of the total distribution
footprint of these other youth channels, indicating the strongest
performance of all youth channels on a per household basis.
The company anticipates increasing the size of its distribution
footprint throughout 2021.
Krishna Menon, Chief Revenue
Officer of Q India commented, "We continue to move closer to our
goal of becoming the leading youth media brand in India. It
is clear that the social video driven programming and digital
content creators we feature on The Q India is striking a
chord with our Young India following. We are gratified with our
spectacular engagement metrics and increasingly loyal and returning
viewers".
The company also provided a series of new announcements across
its television, digital and mobile operations :
Q India
Channel: The Q India announced that
following the successful pilot launch of its new series format,
KYA INSTA BOLTA, a humorous take on all the crazy
happenings on Instagram in India,
it is launching the first of 7 new episodes on Valentine's Day,
February 14th.
SNAP India: The company announced it
is launching a new Bollywood oriented series on SNAP India in
February from popular online gossip site SpotBoyE. This
follows the previously announced and ongoing success of its series
on SNAP, Bolly2Box, produced by The Q India and
Nirvana Digital. Bolly2Box announced in
November 2020 the launch of its 100th
episode that had achieved over 350M
views at that time.
Chingari: The "@theqofficial" channel on the
Chingari mobile app is expected to cross 100M views this weekend with an equally rapid
expansion to over 180,000 subscribers to the channel. In less
than a month the channel has added nearly 70,000 new subscribers
viewing clips over 55 million times.
The Q India is an advertiser and influencer
marketing supported Hindi language content brand, channel and VOD
provider delivering hit digital programming from social media stars
and leading digital video creators targeting Young Indian
audiences. With a growing library of over 850 programs, it
now reaches an audience of over 660 million via 50 million
television homes with partners including TATA Sky, Airtel DTH &
SitiNetworks; 380 million OTT users via platforms including
ShemarooMe, MX Player, ZEE5, and Dish Watcho; and 230 million users
on mobile and digital platforms including Snap, JioTV, Airtel
Xstream, Amazon Fire TV and Chingari.
About QYOU Media
QYOU Media operates in India
and the United States producing
and distributing content created by social media stars and digital
content creators. In India, we
curate, produce and distribute premium content including television
networks and VOD for cable and satellite television, OTT and mobile
platforms. In the United States,
we manage influencer marketing campaigns for major film studios and
brands. Founded and created by industry veterans from Lionsgate,
MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused
content reaches more than 650 million consumers around the
world. Experience our work at www.qyoumedia.com and
www.theq.tv
Join our shareholder chat group on Telegram:
http://t.me/QYOUMedia
SOURCE QYOU Media Inc.