Longitude LLC Announces It is Exploring New Business Opportunities for Its Patented Technology Platform
November 08 2010 - 1:00PM
Business Wire
Longitude LLC (Longitude), a wholly owned subsidiary of
International Securities Exchange Holdings, Inc. (ISE Holdings),
announced today that it is exploring new business opportunities for
its patented technology platform. Longitude’s calculation engine
uses parimutuel principles to aggregate liquidity and produce fair
and efficient prices for event-driven transactions. The innovative
features of this proprietary system enable a broad range of
possible applications. Among the business opportunities being
considered, Longitude is exploring the introduction of its powerful
technology platform to the parimutuel wagering industry, where it
can provide increased transparency, improved record keeping, and
the efficiencies of a single parimutuel wagering pool.
In connection with these efforts, industry expert Dennis Dowd,
who is consulting on behalf of Longitude, gave a public testimony
in front of a committee of the New Jersey State Senate on November
8 to describe the benefits of a bill that would allow single pool
wagering for horse racing in the state of New Jersey. The approval
of this bill would enable technology providers to introduce
innovative and efficient new mechanisms that would increase
transparency in the industry. Many parties, including horsemen,
patrons and multiple operations and technology providers, would
have the opportunity to participate in and benefit from single pool
wagering. Dennis Dowd’s testimony is available here.
“ISE Holdings is continuously looking for opportunities to grow
our business portfolio,” said Gary Katz, President and Chief
Executive Officer of ISE Holdings. “Longitude LLC allows us to
diversify in an exciting and compelling direction through the
introduction of its technology to the parimutuel wagering
industry.”
“The New Jersey State Legislature is considering a single pool
wagering bill that would introduce greater transparency and
efficiency to New Jersey’s horse-racing industry. This represents a
critical first step in allowing technology providers such as
Longitude to modernize the industry with the benefits of single
pool parimutuel wagering,” said Tom Ascher, Managing Director of
Longitude LLC and Chief Strategy Officer of ISE.
For more information about Longitude, visit www.longitude.com or
send an email to info@longitude.com.
About Longitude LLC
Longitude LLC holds the intellectual property rights for
Longitude technology, which uses parimutuel principles to aggregate
liquidity and produce fair and efficient prices for applications in
a diverse range of industries. The powerful calculation engine that
underlies Longitude’s unique technology platform is patented
globally.
Longitude LLC is a wholly owned subsidiary of the International
Securities Exchange Holdings, Inc. For more information, visit
www.longitude.com.
About ISE Holdings
The International Securities Exchange Holdings, Inc. (ISE
Holdings) operates a family of fully electronic and innovative
technology platforms that deliver the benefits of efficiency and
transparency to the financial markets and a diverse range of other
industries. ISE Holdings’ business portfolio comprises ISE LLC,
operator of a leading U.S. options exchange, and Longitude LLC,
owner of a patented parimutuel technology platform. ISE Holdings
also has a range of strategic minority investments, including those
in Direct Edge, Quadriserv, Ballista, and Hanweck Associates.
ISE Holdings is a wholly owned subsidiary of Eurex, a leading
global derivatives exchange. Eurex itself is jointly operated by
Deutsche B�rse AG (Ticker: DB1) and SIX Swiss Exchange AG.
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