Yelp Introduces an Easier Way to Find Places You’ll Love Based on Personal Preferences
August 27 2019 - 9:00AM
Business Wire
Users can now control more of their Yelp app
experience based on individual lifestyle, dietary and accessibility
preferences
Yelp Inc. (NYSE:YELP), the company that connects people with
great local businesses, announced it will launch new
personalization functionality that tailors the app to people’s
individual preferences and lifestyle. For the first time, when two
users with different lifestyles open up the Yelp app from the same
location, they’ll see a completely different homescreen and search
results based on their personal preferences. Yelp users will now
find it easier to discover their favorite types of businesses,
faster. The option to personalize Yelp will begin rolling out to
iOS and Android app users today.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190827005274/en/
Yelp launches new personalized app
experience, making Yelp more yours and saving you time. (Graphic:
Business Wire)
As part of the new update, users will be able to indicate their
personal dietary and accessibility preferences, lifestyle
attributes — like whether they’re a parent or homeowner — and
things they like to do. Yelp will do the heavy lifting by
processing the information in real-time and transforming the user’s
homescreen and search results into a completely personalized
experience represented by Yelp’s newly created heart symbol —
including search result rankings, shortcuts to filters, and
personalized highlights that tell the user why they might like the
business based on their preferences.
“As Yelp turns 15 this year, we’re embarking on one of our most
significant product updates with the introduction of a new
personalized experience,” said Vivek Patel, Yelp’s chief product
officer. “Yelp has always been a helpful discovery platform that
surfaces great local businesses based on your search. By making it
more personalized, we’re saving people time and giving them an easy
way to find the right business for them. Now, Yelp will help you
discover businesses and activities based on who you are and what
you like to do.”
With its vast amount of rich content and data — which includes
more than 192 million reviews, as well as millions of photos and
attributes generated by an engaged community of users and business
owners — Yelp is able to identify and surface business information
that is deeply aligned with consumer needs. Rather than serving
recommendations solely based on a user’s search history, Yelp is
starting an open conversation with consumers to better understand
their preferences and interests in order to customize the app to
show them what they want to see more of. The preferences a consumer
shares with Yelp will only be visible to them, and the information
will only be used to personalize their experience on Yelp.
Personalize Your Experience on Yelp
Yelp is making it easier and faster than ever to find a business
that’s right “for you” based on personal preferences:
- Dietary Preferences: 32 million Americans1 have food
allergies and many more care about what they eat. Yelp is now
surfacing information that helps people discover which restaurants
have options for those who are gluten-free, halal, keto, kosher,
pescatarian, vegan or vegetarian. Personalized highlights within
their search results will identify if a restaurant has some or many
food options based on their dietary preferences.
- Food and Drink: People can choose from more than 30 food
and drink categories — from brunch to happy hour, and Chinese to
pizza — letting Yelp confidently recommend cuisines they’ll enjoy
most.
- Interests: The new personalized Yelp experience will
suggest more than just restaurants. People can also select their
favorite things to do, so Yelp can recommend activities most
relevant to them — including surfacing live music bars, farmers
markets, date night spots, suggesting kids activities, hikes and
more.
- Lifestyle: Parents and pet owners can better plan their
next outing with personalized shortcuts to filters. We’re also
helping people find their next go-to business, whether that’s a new
hair salon, massage spot or landscaper.
- Accessibility: People who need wheelchair accessibility
or gender neutral restrooms will benefit from greater visibility of
relevant search filters and personalized highlights within their
search results.
Personalizing Yelp is now an option for millions of app users,
with all iOS users expected to have access this fall. To start
personalizing your Yelp experience, download the latest version of
the Yelp app in the App Store. While Android users can currently
access the new search functionalities, the full experience will be
available next year.
The launch of a more personalized Yelp marks the beginning of
major product changes the company is undertaking to significantly
evolve and improve the consumer experience. In the next year, Yelp
will unveil a new design of its app and website that better
integrates all of Yelp’s products that save consumers time and
money, including Yelp Reservations, Waitlist and Request a
Quote.
Download images here. Embed and view a video of this new
experience here. For more information and Yelp’s latest metrics,
visit: https://www.yelp.com/factsheet
About Yelp
Yelp Inc. (www.yelp.com) connects people with great local
businesses. With unmatched local business information, photos and
review content, Yelp provides a one-stop local platform for
consumers to discover, connect and transact with local businesses
of all sizes by making it easy to request a quote, join a waitlist,
and make a reservation, appointment or purchase. Yelp was founded
in San Francisco in July 2004.
1 “Facts and Statistics.” Food Allergy Research & Education,
https://www.foodallergy.org/life-with-food-allergies/food-allergy-101/facts-and-statistics.
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version on businesswire.com: https://www.businesswire.com/news/home/20190827005274/en/
Julianne Rowe press@yelp.com
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