Acquisitions of Rumble and BFT and Successful
IPO Recognized as Some of Year’s Most Impressive Deals in
Franchising
Xponential Fitness, Inc. (NYSE: XPOF) (“the Company”), the
largest global franchisor of boutique fitness brands, was announced
today as a winner in the 2022 Franchise Times Dealmakers Awards,
the 10th annual project recognizing the boldest players driving
mergers and acquisitions in franchising. Xponential Fitness
captured the prestigious award with the acquisitions of Rumble and
BFT. The Company was also recognized for going public on July 23,
2021 on the New York Stock Exchange.
The winners were selected by a panel of judges, all experts in
franchising, finance and M&A, and staff members from finalist
nominations solicited by Franchise Times. Criteria included
complexity and strategic significance of the deals, impact of the
deals on company performance, and demonstrated success in driving
performance after closing.
“We are honored to be recognized for our accomplishments by one
of the most reputable franchising publications in the industry,
particularly in our first year as a public company,” said Anthony
Geisler, CEO of Xponential Fitness, Inc. “2021 was a monumental
year for us, and this award speaks to our team’s hard work
successfully negotiating and completing our various
transactions.”
Xponential Fitness acquired Rumble, a boutique boxing fitness
concept, in March 2021, marking the ninth brand in its diverse
portfolio of franchised fitness concepts. Rumble delivers
45-minute, 10-round, full-body strength and conditioning workouts
crafted around specially designed water-filled, teardrop-style
boxing bags. Upon completion of the acquisition and consistent with
the sales process of Xponential Fitness’ other brands, a seasoned
sales team began immediately franchising the concept. To date,
Rumble has signed over 200 franchise agreements in the U.S. as well
as Master Franchise Agreements in Australia and New Zealand, which
provide the Master Franchisee the opportunity to license over 100
Rumble studios over the next 5 years.
Then in October 2021, Xponential Fitness acquired BFT, an
Australia headquartered functional and strength-based training
fitness franchisor, bringing the Company’s total portfolio to ten
brands. BFT offers community-based 50-minute functional,
high-energy strength, cardio, and conditioning-based classes across
13 workout programs. Upon completion of the acquisition, Xponential
Fitness entered into a Master Franchise Agreement with BFT’s
sellers, under which the sellers became Xponential Master
Franchisees and are leading BFT’s global expansion.
In between the completion of these two acquisitions, Xponential
Fitness debuted on the NYSE on July 23, 2021 with the pricing of
its $120 million initial public offering. Xponential Fitness’ IPO
positions the Company to continue to execute its mission to make
boutique fitness accessible to all for many years to come. The
success of and investor confidence in the Company are reflected in
the trading price of our stock since the IPO.
Beyond the two acquisitions in 2021 and the Company’s IPO,
Xponential awarded 846 new franchise territories and opened 282 new
locations across its brands, including international debuts in
Spain and the Dominican Republic. Across its brands, which also
include Club Pilates, Pure Barre, CycleBar, StretchLab, YogaSix,
Row House, AKT, and STRIDE, the Company now has over 2,100 studios
open worldwide.
To capitalize on this momentum, the company recently launched
XPASS across the United States. XPASS is a new platform that allows
users to book classes across all of Xponential’s brands with just
one subscription. The pass gives fitness enthusiasts access to tens
of thousands of classes across multiple fitness modalities, ranging
from mind-body balance to endurance, fitness, and strength. Further
enhancing this accessibility to multiple modalities, in April 2022,
Xponential Fitness launched its new digital platform Xponential+ (“XPLUS”), providing live and
on-demand access to the same sought-after workouts offered in
thousands of studio locations around the globe. Xponential Fitness
also just recently announced its collaboration with
lifestyle-inspired athletic apparel company lululemon (NASDAQ:
LULU) to create original fitness programming for the MIRROR, the
retailer’s smart home gym offering that boasts a robust workout
library of over 10,000 on-demand classes.
A virtual awards presentation will highlight Franchise Times
Dealmakers Week April 25-28, a new online forum featuring top
dealmakers sharing their growth strategies.
For more information about all Xponential Fitness brands, visit
www.xponential.com.
ABOUT XPONENTIAL
FITNESS:
Xponential Fitness, Inc. (NYSE: XPOF) is the largest global
franchisor of boutique fitness brands. Through its mission to make
boutique fitness accessible to everyone, the Company operates a
diversified platform of ten brands spanning across verticals
including Pilates, indoor cycling, barre, stretching, rowing,
dancing, boxing, running, functional training and yoga. In
partnership with its franchisees, Xponential Fitness offers
energetic, accessible, and personalized workout experiences led by
highly qualified instructors in studio locations across 48 U.S.
states and Canada, and through master franchise or international
expansion agreements in 10 additional countries. Xponential
Fitness' portfolio of brands includes Club Pilates, the largest
Pilates brand in the United States; CycleBar, the largest indoor
cycling brand in the United States; StretchLab, a concept offering
one-on-one and group stretching services; Row House, the largest
franchised indoor rowing brand in the United States; AKT, a
dance-based cardio workout combining toning, interval and circuit
training; YogaSix, the largest franchised yoga brand in the United
States; Pure Barre, a total body workout that uses the ballet barre
to perform small isometric movements, and the largest Barre brand
in the United States; STRIDE, a treadmill-based cardio and strength
training concept; Rumble, a boxing-inspired full-body workout; and
BFT, a functional training and strength-based program. For more
information, please visit the Company’s website at
xponential.com.
FORWARD-LOOKING
STATEMENTS:
This press release contains forward-looking statements that are
based on current expectations, estimates, forecasts and projections
based on management's judgment, beliefs, current trends, and
anticipated performance. Forward-looking statements involve risks
and uncertainties that may cause actual results to differ
materially from those contained in the forward-looking statements.
These factors include, but are not limited to, the impact of the
COVID-19 pandemic on our business and franchisees; our
relationships with master franchisees and franchisees; difficulties
and challenges in opening studios by franchisees; the ability of
franchisees to generate sufficient revenues; risks relating to
expansion into international markets; loss of reputation and brand
awareness; material weakness in our internal control over financial
reporting; and other risks as described in our SEC filings,
including our Annual Report on Form 10-K for the full year ended
December 31, 2021 filed by Xponential Fitness with the SEC and
other periodic reports filed with the SEC. Other unknown or
unpredictable factors or underlying assumptions subsequently
proving to be incorrect could cause actual results to differ
materially from those in the forward-looking statements. Although
we believe that the expectations reflected in the forward-looking
statements are reasonable, we cannot guarantee future results,
level of activity, performance, or achievements. You should not
place undue reliance on these forward-looking statements. All
information provided in this press release is as of today's date,
unless otherwise stated, and Xponential Fitness undertakes no duty
to update such information, except as required under applicable
law.
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version on businesswire.com: https://www.businesswire.com/news/home/20220429005165/en/
Matt Igleski Fishman Public Relations migleski@fishmanpr.com
847-945-1300
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