WEST ELM LAUNCHES COLLECTION WITH CELEBRATED CHEF MARCUS SAMUELSSON
July 08 2024 - 12:36PM
Business Wire
Collaboration Pays Homage to Samuelsson’s
Swedish and Ethiopian Roots
Global design company, West Elm, a portfolio brand of
Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable home retailer, announced
today a collaboration with Marcus Samuelsson. The award-winning
chef is known for his restaurants worldwide, including Red Rooster
in Harlem, New York. The new collection marks Samuelsson’s first
introduction of home furnishings and will be available exclusively
at WestElm.com and at select West Elm retail locations.
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the full release here:
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Marcus Samuelsson + West Elm (Photo: West
Elm)
The 32-piece capsule celebrates Samuelsson’s love of food and
entertaining as a way to gather and inspire people. Ranging from
furniture to lighting, tableware, textiles and art, the collection
honors his Ethiopian heritage, Swedish upbringing, and New York
City home base.
“Marcus embodies style as a way of living,” says Day Kornbluth,
President of West Elm. “He brings taste and a point of view to
everything he touches and brings people together along the way. It
was a pleasure working with him on this collection, which we
love.”
Marcus Samuelsson states, “I’m thrilled to partner with West Elm
to create such a personal collection—and my first set of home
furnishings. Designed to help people come together at home, it
celebrates the joy, artistry, and ingenuity of food shared with
friends.”
Key items include the Carved Tableware Set ($32-40), the
Upholstered Dining Chairs and Bar Stools ($299, $399), the Layered
Brass Pendant ($399) and the Rectangular Dining Table ($1,299).
To learn more about Marcus Samuelsson + West Elm please visit:
www.westelm.com/marcussamuelsson
The new Marcus Samuelsson collection will be available for
purchase in Canada beginning on July 8th at
www.westelm.ca/marcussamuelsson
Be the first to see the new collection by following @westelm and
@marcuscooks.
ABOUT WEST ELM
Born in Brooklyn in 2002, West Elm is a global design company
dedicated to transforming people’s lives and space through
creativity, style, and purpose. We create original, modern, and
affordable home decor, and curate a global selection of local,
ethically sourced, and Fair Trade Certified™ products available
online and in 100+ stores worldwide.
We are a part of Williams-Sonoma, Inc. (NYSE: WSM), the world’s
largest digital-first, design-led and sustainable home retailer,
and participate in The Key Rewards, a free-to-join loyalty program
that offers members exclusive benefits across the fleet of
best-in-class brands.
ABOUT MARCUS SAMUELSSON
Marcus Samuelsson is the renowned chef behind many restaurants
worldwide including Red Rooster in Harlem (NYC) and Overtown
(Miami); Hav & Mar in Chelsea (NYC); Metropolis at PAC-NYC;
Marcus Bar & Grille in Atlanta and its Live! flagship at
American Dream (NJ); and several MARCUS locations including the
Bahamas, Montreal and most recently Addis Ababa, Ethiopia.
Samuelsson was the youngest person to ever receive a three-star
review from The New York Times. He has won eight James Beard
Foundation Awards and recently won a 2023 Emmy Award for the Short
Form Program “My Mark.” Additionally, Samuelsson has won numerous
competition shows including Top Chef Masters and Chopped All-Stars
and appears regularly on those franchises as a Judge. He also
recently appeared as an Iron Chef on Netflix’s Iron Chef: Quest for
an Iron Legend. Samuelsson is the author of multiple books
including The New York Times bestselling memoir Yes, Chef and The
Rise: Black Cooks and the Soul of American Food.
Follow Samuelsson on Instagram, Facebook, and X at @MarcusCooks
and TikTok at @Marcus_Cooks.
WSM-PR
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Jess Ward Jward11@wsgc.com
Chloe Mata Crane cmcrane@baltzco.com
Sarah Abell sabell@baltzco.com
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