Callaway has initiated a long-term plan to integrate
technology from Foresight Sports — a Vista Outdoor company —
throughout its global network of brands, including Topgolf and
Toptracer.
SAN
DIEGO, July 11, 2022 /PRNewswire/ -- Foresight
Sports, the leading developer of professional-grade launch monitors
and a Vista Outdoor Inc. (NYSE: VSTO) brand, has become the
official launch monitor partner of Callaway Golf and Topgolf
Entertainment Group.
Strengthening an already long-established relationship between
the two companies, the newly announced official partnership will
further extend the use of Foresight Sports' launch monitor
technology throughout Callaway Golf's Tour and sales channels, as
well as accelerate the pace of availability throughout Topgolf
Entertainment Group, which includes Topgolf owned and operated golf
entertainment venues and Toptracer's global portfolio of partner's
range and golf course properties.
"Golf is being played by more people, in more places and with
more technology than ever," said Vishak
Sankaran, President, Outdoor Accessories and Golf, Vista
Outdoor. "This partnership between Foresight Sports and Callaway
and Topgolf brings together industry leaders that jointly will
enable more people to experience and enjoy the competitive and
entertainment value golf provides. We are thrilled that Foresight
Sports, in conjunction with Callaway and Topgolf, is now poised to
provide data-driven golf tools to a wider audience, further
establishing itself as golf's preeminent launch monitor technology
provider. This partnership will not only help the sport capture new
participants and continue unprecedented momentum for on- and
off-course play, but also leverage partnerships that simplify the
consumer ecosystem for golfing technology."
According to Foresight Sports' Director of Sales, Rick Cuellar, the new partnership offers
immediate benefits for Callaway's global community of players.
"Anyone following the current trends in the industry understands
that golf has become a massively data-driven sport," Cuellar said.
"From watching the pros on Tour to hitting shots on the home range
to playing a round on a golf simulator, everyone wants to know
their performance numbers. Callaway Golf has partnered with
Foresight Sports because, when it comes to club and ball launch
performance analysis, they recognize that our technology delivers
shot data with the highest level of quality, accuracy, and
reliability. Combining this with Toptracer's industry-leading ball
flight performance analysis delivers unmatched data to the
golfer."
Callaway Golf will immediately begin incorporating Foresight's
Tour-dominating GCQuad launch monitor and all-new GC3 personal
launch monitor into its Topgolf facilities, including select venues
and Toptracer-equipped ranges. The partnership will also provide
attractive benefits to Toptracer Range owners – which alone
commands a presence in over 600 locations globally and is growing
fast. Both launch monitors deliver industry-leading ball and club
performance data, and their small form factors combined with
calibration-free setup equate to the perfect data-delivery solution
from the outdoor range to the indoor simulator.
Ben Sharpe, Global President of
Toptracer, considers the new partnership a perfectly timed
intersection of technology and opportunity.
"One of the key opportunities inherent in this agreement is
integrating Foresight into Toptracer locations with a singular
objective – to provide more data," Sharpe said. "This partnership
combines Toptracer's most accurate ball flight technology with
Foresight's most accurate club and launch data technology. The
justification for this is simple – we know the marriage of our two
technology platforms and data will produce an experience that is
greater than the sum of its parts."
For more information on Foresight Sports' game-changing launch
monitors, golf simulators and performance and entertainment
software, visit the company's website at foresightsports.com.
About Foresight Sports
Headquartered in San Diego,
California, Foresight Sports develops the most advanced and
most trusted performance analysis solutions in the golf industry.
Outdoors or indoors, from cutting-edge launch monitors and software
to the ultimate virtual golf experience, Foresight Sports is your
total technology solution.
About Toptracer
Toptracer, an innovative technology from Topgolf Entertainment
Group, is the most-used and most-trusted advanced ball-tracing
technology. The first of its kind to be introduced to the game of
golf, Toptracer has revolutionized the way viewers experience the
game at select Topgolf venues, at driving ranges and while watching
major golf tournaments. Today, Toptracer technology powers over 600
Toptracer Range driving ranges in 31 countries. Learn more at
toptracer.com.
About Vista Outdoor Inc.
Vista Outdoor (NYSE: VSTO) is the parent company of more than three
dozen renowned brands that design, manufacture and market sporting
and outdoor products. We serve a broad and diverse range of
consumers around the globe, including outdoor enthusiasts, golfers,
cyclists, backyard grillers, campers, hunters, recreational
shooters, athletes, as well as law enforcement and military
professionals. Our reporting segments, Outdoor Products and
Sporting Products, provide these consumers with a wide range of
performance-driven, high-quality and innovative outdoor and
sporting products. Our operating model leverages shared resources
across brands to achieve levels of excellence and performance that
would be out of reach for any one brand on its own. Brands include
Remington Ammunition, Bushnell, CamelBak, Bushnell Golf, Foresight
Sports, Fiber Energy Products, Bell Helmets, Camp Chef, Giro,
QuietKat, Stone Glacier, Federal Ammunition and more. Vista Outdoor
products are sold at leading retailers and distributors
across North America and worldwide. For news and
information, visit our website at www.vistaoutdoor.com.
Media contact:
Eric Smith
Phone: 901-573-9156
Email: eric.smith@vistaoutdoor.com
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SOURCE Vista Outdoor Inc.