VF Corporation Appoints Susie Mulder as Global Brand President, Timberland®
March 03 2021 - 4:15PM
Business Wire
VF Corporation (NYSE: VFC), a global leader in branded lifestyle
apparel, footwear and accessories, today announced the appointment
of Susie Mulder as Global Brand President, Timberland®. She begins
in her new role on April 5 and will report to VF’s Chairman,
President and CEO, Steve Rendle. She will also serve on VF’s
Executive Leadership Team.
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Susie Mulder - VF Corporation (Photo:
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Mulder will be responsible for driving the Timberland® brand’s
core strategic priorities related to product diversification across
footwear and apparel, and a consumer-led, retail-centric,
digital-first approach. She will build on the brand’s new
eco-innovation franchises while also ensuring continued success
within the Timberland PRO® business.
Mulder joins the Timberland® brand from clothing brand NIC+ZOE
where she served as CEO since April 2012. During her tenure as CEO,
Mulder guided NIC+ZOE’s continued revenue growth through expansion
into new points of distribution in the U.S. and internationally,
and launched the brand’s direct-to-consumer efforts via e-commerce
and its owned stores.
Before serving as CEO of NIC+ZOE, Mulder was a partner at global
management consulting firm McKinsey & Company where she was a
leader in the global retail and consumer goods practice for 15
years.
“We conducted a very thoughtful and extensive search to find the
ideal person to lead our iconic Timberland® brand globally, and we
found that person in Susie,” said Rendle. “She brings a broad mix
of experience in apparel, retail and consumer strategies, all of
which is complemented by her strong leadership skills and passion
for people and active lifestyles. We look forward to working with
Susie as we build on the Timberland® brand’s rich heritage and its
recent momentum as it continues to evolve and diversify its
go-to-market skills with new and innovative product,
consumer-oriented stories and compelling brand experiences.”
Mulder has deep experience in corporate boardrooms. She is
currently a Board Member at the Kraft Heinz Company where she
serves on the Audit and Nominating and Governance Committees. She
is also a Board Member of Sally Beauty Holdings where she serves on
the Executive Committee and other committees. In addition, Mulder
is a member of the Philanthropic Board of Advisors for the Boston
Children’s Hospital.
“I'm thrilled to join VF and have the opportunity to help lead
the Timberland® brand into the future,” said Mulder. “I've been
both a fan and a consumer of the brand since moving to New England
over 25 years ago. During that time, I’ve come to admire the brand
not only for its great products, but also its clear commitment to
environmental and social responsibility. I’m ready to roll up my
sleeves alongside the global Timberland® community and get to
work.”
Originally from Montréal, Canada, Mulder is a graduate of McGill
University’s Faculty of Management where she was a University
Scholar. She also holds an MBA with distinction from Harvard
Business School.
Mulder will partner closely with Martino Scabbia Guerrini, VF’s
President of the EMEA Region, to manage this transition of
leadership. Scabbia Guerrini has served as the Timberland® brand’s
interim brand president for the past 14 months, in addition to his
EMEA responsibilities.
About VF Corporation
Founded in 1899, VF Corporation is one of the world’s largest
apparel, footwear and accessories companies connecting people to
the lifestyles, activities and experiences they cherish most
through a family of iconic outdoor, active and workwear brands
including Vans®, The North Face®, Timberland® and Dickies®. Our
purpose is to power movements of sustainable and active lifestyles
for the betterment of people and our planet. We connect this
purpose with a relentless drive to succeed to create value for all
stakeholders and use our company as a force for good. For more
information, please visit vfc.com.
About Timberland®
Founded in 1973, Timberland® is a global outdoor lifestyle brand
based in Stratham, New Hampshire. Best known for its original
yellow boot designed for the harsh elements of New England,
Timberland® today offers a full range of footwear, apparel and
accessories for people who value purposeful style and share the
brand’s passion for enjoying – and protecting – nature.
At the heart of the Timberland® brand is the core belief that a
greener future is a better future. This comes to life through a
decades-long commitment to make products responsibly, protect the
outdoors, and strengthen communities around the world. To share in
the Timberland® brand’s mission to step outside, work together and
make it better, visit one of our stores, timberland.com or follow
us @timberland. Timberland® is a VF Corporation brand.
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Craig Hodges VF Corporation Craig_hodges@vfc.com
Leslie Grundy Timberland® Leslie_Grundy@vfc.com
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