LEXINGTON, Ky., Feb. 21, 2022 /PRNewswire/ -- Valvoline Inc.
(NYSE: VVV), a global leader in vehicle care powering the future of
mobility through innovative services and products, today announced
the March launch of the brand's 3rd annual, world-wide
Valvoline Mechanics' Month.
The month-long campaign will honor mechanics in numerous
countries where the iconic vehicle care brand operates and will
celebrate their importance as knowledgeable professionals critical
to keeping engines running – and people moving forward.
Participating countries will celebrate industry professionals
through social media, giveaways, paid advertising and unique
market-specific events to enhance consumer awareness.
"Last year's campaign recognized the role mechanics played in
keeping essential personnel on the road," said Katie Reed Hurst, Valvoline Brand Manager,
International Marketing. "Our focus for 2022 is about celebrating
their significant role in keeping us all moving forward."
Valvoline has long been a supporter of mechanics through various
programs and campaigns throughout its more than 150-year history.
Since the inaugural launch of the Mechanics' Month initiative in
2020, participation has grown from 15 countries to an additional 50
expected for this year's observance. Valvoline leadership credits
Mechanics' Month's overall uniqueness in the category and its broad
reach and relevance as catalysts for increased adoption around the
world.
"This initiative's resounding success is indicative of a
communal appreciation for these skilled industry workers," added
Hurst. "And with the opportunity this year for us all to follow our
passions once again, we are encouraging the world to give a
heartfelt thanks to mechanics as they will be there to take care of
our vehicles – regardless of whatever is next."
About Valvoline™
Valvoline Inc. (NYSE: VVV) is a global leader in vehicle care
powering the future of mobility through innovative services and
products for vehicles with electric, hybrid and internal combustion
powertrains. Established in 1866, the Company introduced the
world's first branded motor oil and over the years developed strong
brand recognition and customer satisfaction ratings across multiple
service and product channels. The Company operates and franchises
nearly 1,600 service center locations, and is the No. 2 and No. 3
largest chain in the U.S. and Canada respectively by number of stores. With
sales in more than 140 countries, Valvoline's solutions are
available for every engine and drivetrain, including high-mileage
and heavy-duty vehicles, and are offered at more than 70,000
locations worldwide. Creating the next generation of advanced
automotive solutions, Valvoline has established itself as the
world's No. 1 supplier of battery fluids to electric vehicle
manufacturers, offering tailored products to help extend vehicle
range and efficiency. To learn more, or to find a Valvoline service
center near you, visit valvoline.com.
FOR FURTHER INFORMATION
Media
Relations
|
Investor
Relations
|
Ashley Foster,
APR
|
Sean T.
Cornett
|
+1 (205) 322-5646
x551
|
+1 (859)
357-2798
|
ashley@bigcom.com
|
scornett@valvoline.com
|
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SOURCE Valvoline Inc.