First of Two Heartwarming Holiday Ads
Debuted During NBC's "Christmas in Rockefeller
Center"
PLANO,
Texas, Nov. 30, 2023 /PRNewswire/ -- As the
holiday season kicks off, Toyota is celebrating the joy in creating
holiday memories with family through a message about spreading love
this season. "Present from the Past," the first of two Toyota
holiday ads, debuted last night during NBC's primetime special,
"Christmas in Rockefeller Center," with a personalized throw from a
show host.
Experience the full interactive Multichannel News Release
here:
https://www.multivu.com/players/English/9228051-toyota-holiday-season-ads/
"Present from the Past" tells the story of a young woman who
receives a Christmas gift from her grandmother. Inside the package
is a vintage camera and a collection of her grandmother's photos
from when she was the granddaughter's age. Inspired by the camera
and with the help of her all-new 2024 Tacoma, the granddaughter
decides to recreate the old photos of her grandmother by going to
all the same places. Over the course of the following year, she
journeys far and wide across the country: to bustling cities,
desert canyons, heartland pastures, tranquil forests, secluded
coastlines, small town attractions, and beyond. In the final scene,
she arrives at her grandmother's home just in time for Christmas,
surprising her with a photo album she's created from her travels,
alongside her grandmother's photos from the past. Her grandmother
becomes overwhelmed with emotion from her granddaughter's
thoughtful gift. "Present from the Past" was created by Saatchi
& Saatchi and directed by Lisa
Gunning.
At the heart of Toyota's Hispanic creative is the message that
nothing says love like an airport pickup, especially during the
holidays. Latinos will never back down from picking up their
loved ones, even if it means sitting in endless traffic because the
holidays aren't complete until they're together. The Hispanic
spot titled, "Arrivals," shows relatable moments of families and
friends attempting to find their loved ones amidst the rows of
cars, defying weather and traffic. Ultimately, reuniting with their
family fills their hearts with joy and comfort, knowing they are
finally home for the holidays. The bilingual spot was created
by Conill Advertising and directed by Max Malkin.
"This year, Toyota's special holiday message focuses on
spreading joy and bringing loved ones together for the holiday
season," said Mike Tripp, group vice
president, Toyota Marketing, Toyota Motor North America. "We hope
that families and friends will embrace this message as they come
together to enjoy what this season is truly about."
This holiday season, Toyota is partnering with 100cameras to
help impact youth nationwide. 100cameras is a nonprofit
organization that empowers youth by partnering with local schools
and organizations to provide programming focused on photography and
storytelling to help foster self-expression, connection, and
leadership.
With Toyota's donation, Toyota joins the 100cameras Impact
Circle, which will fund programming for 10,000 students within the
next year. The Impact Circle collective serves as a combined hub of
support, fueling 100cameras' comprehensive programming platform
that encompasses virtual learning and hands-on classroom
experiences across the United
States and worldwide.
Viewers are encouraged to support the 100cameras partnership
this season by sharing their own recreations of family photos on
social media using the hashtag #ToyotaFlashback.
Where to Watch
Following the spot premiere on NBC's
"Christmas in Rockefeller Center" special, the :60 version of
"Present from the Past" will also air with high-profile airings on
NBC's "TODAY" on Thursday, November
30 and "Sunday Night Football" on NBC on Sunday, December 10 and December 23.
After the premiere week, "Present from the Past" will begin
airing the :30 spot across broadcast and cable networks on
December 10. The integrated campaign
will appear nationally on broadcast, cinema, digital video and paid
social. The spot will air during prime time, sports programming,
and on cable networks such as Comedy Central and Weather Channel,
NBA games on ESPN, NBC's "Sunday Night Football" halftimes
throughout December, as well as holiday programming on
Freeform.
Hispanic linear TV coverage of "Arrivals" includes a mix of
broadcast networks and targeted cable, including Univision,
Telemundo, Estrella, UNIVERSO, and Discovery en Español. High
profile Hispanic media programming will amplify "Arrivals,"
including Univision's annual broadcast of their charity event
TeletonUSA, UEFA Champions League Soccer, Telemundo's "Hoy Día,"
and UNIVERSO's "Sunday Night Football" halftime sponsorship. A
strategic branded integration on Telemundo's "Hoy Dia" will further
extend the message by showing families coming together for the
holidays through viewer generated content and real-time content
captured at airports, during the week of 12/18. Additionally,
content will be shared on Telemundo and Toyota Latino social
channels. The campaign will also appear in cinema, include a
partnership with Pandora and social featuring Mariela on Meta and
Pinterest.
The Toyotathon December Sales Event offers incentives through
January 2, 2024. View the spots here.
Images and credits are available here.
About Toyota
Toyota (NYSE:TM) has been a part of the
cultural fabric in the U.S. for more than 65 years, and is
committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands, plus our nearly 1,500
dealerships.
Toyota directly employs more than 49,000 people in the U.S. who
have contributed to the design, engineering, and assembly of more
than 33 million cars and trucks at our nine manufacturing plants.
By 2025, Toyota's 10th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, Toyota currently offers 26 electrified
options.
Through its Driving Possibilities initiative, the Toyota
USA Foundation has committed
$110 million to create innovative
educational programs within, and in partnership with, historically
underserved and diverse communities near the company's 14 U.S.
operating sites.
Media Contacts:
Sam
Mahoney
Toyota Motor North America
Samuel.mahoney@toyota.com
Ava Weaver
Saatchi for Toyota
469-357-2114
Ava.weaver@saatchi.com
Delia Lopez
Conill for Toyota
424-239-4078
delia.lopez@conill.com
For customer inquiries, please call: 800-331-4331
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SOURCE Toyota Motor North America