LOS ANGELES, Nov. 25, 2020 /PRNewswire/ -- Black
Market, a new virtual venue, is partnering with Toyota Motor
North America (TMNA) and actor, model and entertainer Terrence J,
to launch a virtual fashion event to support up-and-coming Black
designers in the fashion industry, who are often not provided the
same opportunities as their peers. Select Black designers and their
brands will be showcased on the Black Market platform, which will
launch November 25 and feature runway
shows and exclusive content through November
27.
"The influence of the Black community and Black designers on
fashion is undeniable, but that's often not reflected in the
opportunities provided to us," said Terrence J. "I'm excited to
partner with Black Market, to give Black designers a
much-needed platform to showcase Black Excellence, and help level
the playing field in fashion."
Despite the noted influence of the Black community on global
fashion trends, Black designers have historically not been provided
with the same prominent opportunities as their peers to advance on
the business side of the fashion industry. To help bridge this gap,
Black Market is partnering with designers, entertainers, and
fashion brands for a unique and immersive fashion experience
designed exclusively for Black designers to showcase their work and
for consumers to have easy access for purchase.
In partnership with TMNA, selected designers participating in
the Black Market virtual fashion event will select one item
from their collection, to be featured exclusively in the Toyota
Closet. The Toyota Closet will house limited edition looks from the
Black designers, all of which can only be accessed through the
virtual closet. Consumers can register for free access to the
Toyota Closet here.
"Toyota is proud to partner with Black Market in their
work to celebrate and honor emerging Black designers," said
Kelsey Charles, engagement marketing
planner, TMNA. "We are committed to supporting diverse platforms
that not only champion creativity but promote inclusivity."
The virtual fashion event will kick off on November 25 and culminates on Black Friday, November 27. It will include virtual
runway shows, interviews with the featured designers, exclusive
fashion giveaways, and appearances from Terrence J, to support the
featured brands on Black Market, including: New Levels New
Devils, Lila Nicole Swimwear, Shift Style House, Legacy History
Pride, House of Bartholomew, Tote N Carry, Gabriel Salcedo, and Miguel Wilson Collection. For more information
on the featured brands and designers, visit Black Market
Showroom.
"While Fashion Week has annually been a showcase for top fashion
brands and designers, for many Black designers it was never their
platform," said Derrick Brown,
Founder, Black Market. "With Black Market, and
our partnership with Toyota and Terrence J, we're happy to create a
platform for Black designers to showcase their work, and also
provide a marketplace for their designs that makes it accessible
for consumers."
About Black Market
While the prominent role Black
people play setting global fashion trends is undeniable Black
designers are being denied their rightful place in the business
side of the cultural trends they are constantly creating. To combat
this, Black Market is partnering with designers,
entertainers and brands to deliver unique and immersive
experiences designed exclusively for Black designers. Black
Market is digital/mobile destination created to give Black
designers a tool to showcase, promote and sell their products
and consumers a destination where they can discover
and purchase the top Black owned brands.
About Toyota
Toyota (NYSE:TM) has been a part of
the cultural fabric in the U.S. for more than 60 years, and is
committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands, plus our nearly 1,500
dealerships.
Toyota has created a tremendous value chain and directly
employs more than 36,000 in the U.S. The company has contributed
world-class design, engineering, and assembly of more than 30
million cars and trucks at our 9 manufacturing plants, 10 including
our joint venture in Alabama that
begins production in 2021.
To help inspire the next generation for a career in
STEM-based fields, including mobility, Toyota launched its virtual
education hub at www.TourToyota.com with an
immersive experience and chance to visit many of our U.S.
manufacturing facilities. The hub also includes a series of free
STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips
and more. For more information about Toyota, visit
www.toyotanewsroom.com.
CONTACT
Derrick
Brown
Black Market
Derrick@blackmarketshowroom.com
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SOURCE Black Market