Expanding TME's Global Footprint to Elevate International
Music Experiences
SHENZHEN, China, Oct. 17,
2024 /PRNewswire/ -- Tencent Music Entertainment Group (TME) today
announced a strategic partnership with Galaxy Corporation, the
agency representing the influential global musician G-Dragon, for
his upcoming regional tour. The collaboration marks a significant
step forward in TME's ambitions to expand its global presence and
further solidify its position in the international music scene.
As part of this agreement, TME will act as the proprietary tour
partner for G-Dragon's concerts across various markets, including
most of Southeast Asia, the
Middle East, Hong Kong, Macao, Taiwan, Australia, and New
Zealand.
Speaking at the signing ceremony, Mr. TC Pan, Group Vice
President of Tencent Music
Entertainment, highlighted the importance of this partnership:
"Collaborating with a renowned global musician like G-Dragon aligns
perfectly with TME's vision of connecting international audiences
with exceptional music experiences. This partnership not only
strengthens our presence in the global market, but also underscores
our commitment to empowering music partners and artists to reach
their full potential on the world stage."
Yongho Choi, CEO of Galaxy
Corporation, also shared his enthusiasm: "We are delighted to
partner with Tencent Music
Entertainment, a global entertainment-tech company listed on NYSE
and the Hong Kong Stock Exchange. Building on this strategic
partnership, we plan to integrate AI, AR, mixed reality, and
robotics into entertainment to create a new kind of concert
experience for global audiences."
TME has been making efforts to broaden its international
footprint through a range of initiatives like its Global Music
Outreach program, which seeks to showcase Chinese music artists on
international platforms and facilitate cross-border collaborations.
It also operates the JOOX streaming service in Southeast Asia.
With this strategic partnership, TME aims to elevate G-Dragon's
overseas tour experience by expanding its reach and providing fans
with new opportunities to connect with his music and brand, while
reinforcing TME's growing influence in the global music
industry.
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