Center will focus on CX solutions that enable
hyper personalized and seamless customer engagement physically and
in the metaverse
TDCX Inc. (“TDCX” or the “Company”) (NYSE: TDCX), an
award-winning digital customer experience (CX) solutions provider
for innovative technology and other blue-chip companies, announced
today the launch of its first Digital CX Center of Excellence in
Singapore.
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the full release here:
https://www.businesswire.com/news/home/20230125005321/en/
TDCX's Digital Customer Experience Center
of Excellence is located at its headquarters in Singapore and is
led by Ms Angie Tay, Group Chief Operating Officer. (Photo:
Business Wire)
The Center will focus on leveraging technology to develop CX
solutions that enable hyper personalized, seamless and secure
customer engagement in both physical and virtual environments, such
as in the metaverse. Through the Center, TDCX will pilot and
validate new CX models and the supporting emerging technology
architecture, to develop practical real-world applications and use
cases.
Mr Laurent Junique, Founder and CEO of TDCX, said, “CX has
become a strategic differentiator for businesses and a key enabler
for the growth of the digital economy in today’s experience-driven
marketplace. As digital and physical experiences continue to blur,
we want to pioneer customer engagement strategies that continue to
deliver a human touch during those critical moments that matter
most. The launch of our Digital CX Center of Excellence is the
convergence of our digital innovation and consulting capabilities
as well as operational mastery through talent leadership in
Singapore. Over time, we have grown our client relationships at a
global level. These clients are now looking for global strategic
support.”
The Center is located at TDCX’s headquarters in Singapore and is
led by Ms Angie Tay, Group Chief Operating Officer.
In addition to percolating new CX strategies and acting as a
global command center, TDCX Singapore will also develop best
practices in data science and analytics to help businesses enhance
cost efficiency in areas such as quality assurance automation.
These best practices will be developed into playbooks to help
businesses drive and deliver customer value and retention.
Ms Angie Tay, said, “Our clients are in a constant pursuit of
optimization to maximize their finite resources. Amid the recent
tech shake up, we see more clients coming to us to understand how
they can enhance their CX strategy and standardize their operations
globally. Our digital CX Center of Excellence will enable us to
continue developing transformative CX solutions for our clients and
further entrench our leadership in this market.”
Mr Ben Sun who heads TDCX’s Advisory and Transformation programs
said, “The increasing complexity of the business landscape means
that brands are constantly juggling multiple competing priorities.
They are looking for trusted partners who understand their needs
and can continually add value to the relationship. We have been
advising our clients on a range of issues, such as benchmarking
their CX approach against best practices and determining the
optimal balance between technology and the human touch to drive the
best CX outcomes. The launch of our digital CX Center of Excellence
is timely as it enables us to address a vacuum in the market and
establish ourselves as the partner of choice for brands looking to
deliver great CX.”
Corporate Venture Capital arm to invest in promising
technologies
To support the Center, TDCX has also set up a new Corporate
Venture Capital (CVC) arm to invest in the technologies needed to
drive CX innovation. The CVC will enable TDCX to take advantage of
the innovative solutions that are already being incubated and
developed in Singapore and South-East Asia.
Some of the technology that TDCX is looking into includes
artificial intelligence, machine learning, automation and natural
language processing.
TDCX’s Digital CX Center of Excellence is the company’s latest
initiative to help businesses leverage innovative CX solutions to
win new customers, build customer loyalty and achieve their CX
outcomes. It adds to TDCX’s existing capabilities through its
Digital Innovation Lab based in Kuala Lumpur, Malaysia which has
been focused on developing new technology applications for the
Group.
Since its 1995 launch in Singapore, TDCX has grown rapidly and
is present in 16 countries across the globe. In October 2021, TDCX
became the second home-grown company to be listed on the New York
Stock Exchange.
TDCX was also recognized by leading global technology research
and advisory firm, ISG, as the top provider for CX services in
Singapore in its latest Customer Experience Services report for
Singapore and Malaysia1.
About TDCX
Singapore-headquartered TDCX provides transformative digital CX
solutions, enabling world-leading and disruptive brands to acquire
new customers, to build customer loyalty and to protect their
online communities.
TDCX helps clients achieve their customer experience aspirations
by harnessing technology, human intelligence and its global
footprint. It serves clients in fintech, gaming, technology, home
sharing and travel, digital advertising and social media, streaming
and e-commerce. TDCX’s expertise and strong footprint in Asia has
made it a trusted partner for clients, particularly high-growth,
new economy companies, looking to tap the region’s growth
potential.
TDCX’s commitment to delivering positive outcomes for our
clients extends to its role as a responsible corporate citizen. Its
Corporate Social Responsibility program focuses on positively
transforming the lives of its people, its communities and the
environment.
TDCX employs more than 17,000 employees across 27 campuses
globally, specifically Singapore, Malaysia, Thailand, Philippines,
Mainland China, Hong Kong, South Korea, Japan, India, Romania,
Spain, Colombia and Türkiye. For more information, please visit
www.tdcx.com.
1 Please refer to TDCX named a Leader in ISG Provider Lens™
Contact Center – Customer Experience Services SG/MY 2022 report for
more information.
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version on businesswire.com: https://www.businesswire.com/news/home/20230125005321/en/
For enquiries, please contact: Eunice Seow,
eunice.seow@tdcx.com
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