Tech Mahindra and Sprinklr Partner to Deliver AI-first Customer Experience Platform for Global Enterprise Front-Office Teams
March 14 2024 - 4:30PM
Business Wire
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises, today announced a
strategic partnership with a leading provider of digital
transformation, consulting, and business re-engineering services
and solutions, Tech Mahindra. Tech Mahindra and Sprinklr together
will implement an AI-first customer experience management (CXM)
platform that delivers unified services across touchpoints and
focus on go-to-market strategies.
After collaborating on joint implementations in Europe, the two
organizations have decided to formalize and expand their
relationship globally. The partnership will empower enterprises to
better manage customer journeys across customer service, social
media, sales, and marketing.
Vikram Nair, President - EMEA Business, Tech Mahindra,
said, “Contact centers serve as the primary touchpoint for
customers seeking assistance. Today's customers expect an
omnichannel experience while seamlessly moving between different
digital and human channels. An effective way of supporting this is
by deploying an AI-powered omnichannel Contact Center as a Service
(CCaaS) platform that can support current and future needs. Our
partnership with Sprinklr is a positive step towards addressing the
market demands and offering tangible value to our shared customers
by co-implementing an AI-first customer experience management
platform. The partnership will further leverage our expertise in
digital transformation and provide customized, world-class
implementation services with accelerated return on investment (ROI)
to enterprises worldwide.”
“The rise of AI and the shift to digital customer experiences
represent huge opportunities for brands to break down the walls of
the contact center and unify customer facing functions,” said
Sprinklr Founder and CEO Ragy Thomas. “Our successes with Tech
Mahindra to-date put us in an excellent position to formalize our
partnership and bring our services to help more enterprises harness
the power of AI and transform how they deliver customer
experiences.”
Sprinklr and Tech Mahindra's expanded partnership will deliver a
comprehensive omnichannel customer service platform to enterprises.
With this platform, enterprises will have the flexibility to
interact with customers on the channel of their choice and receive
outstanding experiences across a wide range of traditional and
digital channels.
For more information about Tech Mahindra, visit
https://www.techmahindra.com/en-in/techmnxt/techbets/customer-experience/.
For more information on how to unify your contact center with
the world’s leading digital-first, proactive customer service
solution from Sprinklr, visit:
https://www.sprinklr.com/products/customer-service/.
About Tech Mahindra Tech Mahindra offers innovative and
customer-centric digital experiences, enabling enterprises,
associates, and society to Rise for a more equal world, future
readiness, and value creation. It is a USD 6.5+ billion
organization with 146,000+ professionals across 90 countries
helping 1250+ global customers, including Fortune 500 companies. It
is focused on leveraging next-generation technologies including 5G,
Metaverse, Blockchain, Quantum Computing, Cybersecurity, Artificial
Intelligence, and more, to enable end-to-end digital transformation
for global customers. It is the first Indian company in the world
to have been awarded the Sustainable Markets Initiative’s Terra
Carta Seal, which recognises global companies that are actively
leading the charge to create a climate and nature-positive future.
It is the fastest growing brand globally in ‘brand value rank’ and
among the top 7 IT brands globally in brand strength with AA+
rating. With its NXT.NOW™ framework, Tech Mahindra aims to enhance
‘Human Centric Experience’ for its ecosystem and drive
collaborative disruption with synergies arising from a robust
portfolio of companies. It aims at delivering tomorrow’s
experiences today and believes that the ‘Future is Now.’
Tech Mahindra is part of the Mahindra Group, founded in 1945,
one of the largest and most admired multinational federations of
companies with 260,000 employees in over 100 countries. It enjoys a
leadership position in farm equipment, utility vehicles,
information technology, and financial services in India and is the
world’s largest tractor company by volume. It has a strong presence
in renewable energy, agriculture, logistics, hospitality, and real
estate. The Mahindra Group has a clear focus on leading ESG
globally, enabling rural prosperity and enhancing urban living,
with a goal to drive positive change in the lives of communities
and stakeholders to enable them to Rise.
About Sprinklr Sprinklr is a leading enterprise
software company for all customer-facing functions. With advanced
AI, Sprinklr's unified customer experience management (Unified-CXM)
platform helps companies deliver human experiences to every
customer, every time, across any modern channel. Headquartered in
New York City with employees around the world, Sprinklr works with
more than 1,400 valuable enterprises — global brands like
Microsoft, P&G, Samsung and more than 50% of the Fortune 100.
Sprinklr’s value to the enterprise is simple: We un-silo teams to
make customers happier.
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version on businesswire.com: https://www.businesswire.com/news/home/20240314253837/en/
Tech Mahindra Press Abhilasha Gupta, Head – Global Media
Relations Abhilasha.Gupta@TechMahindra.com;
media.relations@techmahindra.com
Sprinklr Press Austin DeArman PR@Sprinklr.com
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