Hawthorne and BFG Supply Forge Strategic Distribution Partnership
March 20 2024 - 5:00PM
The Hawthorne Gardening Company, a wholly-owned subsidiary of The
Scotts Miracle-Gro Company, and BFG Supply, a leading national
horticultural and agricultural product distributor, today announced
the formation of a strategic partnership under which BFG will
distribute Hawthorne’s proprietary Signature brand cultivation
supplies and solutions.
The partnership is a key element of both companies’
broader strategies to capitalize on growth opportunities within the
hydroponic products industry and deliver value-accretive solutions
to growers.
Hawthorne strategy
Hawthorne is discontinuing the distribution of
products from other companies and shifting its focus solely to
marketing, innovating and supporting its vast portfolio of
Signature brands, including Gavita, General Hydroponics,
Botanicare, Cyco, Mother Earth, HydroLogic, Gro Pro and more. These
changes enable Hawthorne to realign and optimize its operations. In
parallel, BFG will become a key partner for distributing Signature
products to many Hawthorne customers. BFG has a national
distribution network and a track record of exceptional customer
support.
“The moves we are making not only serve as a
catalyst for Hawthorne’s growth, but also bring both short- and
long-term benefits to the retailers who sell our products and the
growers who use them,” said Tom Crabtree, COO of Hawthorne. “By
sharpening our focus, we will deploy more resources into
initiatives and programs that further drive our industry-leading
brands as well as enhance customer service and experiences. BFG
shares in our commitment and will be a key partner to help us
execute our strategy.”
BFG strategy
Since 2016, BFG has expanded its market
distribution strategy in the hydroponic and professional growers
space in response to customers seeking one distribution partner
with a comprehensive product assortment to create efficiencies in
running their business. Through this new strategic distribution
partnership, BFG will be the leading distributor for all Hawthorne
Signature brands and third-party products to hydroponic retail
businesses through its national distribution footprint beginning in
Q2 of this calendar year.
"As BFG expands our best-in-class national
distribution services to help more customers gain better access to
products in the hydroponic and professional grower markets, we are
excited to partner with Hawthorne as the trusted brand and
distribution supplier for their industry-leading product lines,”
said Mark Goshgarian, chief revenue officer, BFG. “We are committed
to delivering world-class customer distribution services to our
customers seamlessly and efficiently, and we believe this
partnership is a testament to that customer promise.”
About Hawthorne Gardening Company
Hawthorne Gardening Company is the leading provider of nutrients,
lighting and other products used by a wide range of growers, from
hobbyists to professional cultivators and controlled-environment
growers. The company is dedicated to creating high-quality products
under its Signature brand portfolio and driving innovation founded
in social and environmental responsibility. For more information,
visit www.hawthornegc.com.
About BFG Supply
BFG is a leading national distribution partner and
supplier of products including more than 1,000 trusted vendor
partners across all horticultural and agricultural segments. Our
mission is to provide simple and seamless access to world-class
products and services to our valued customers when they need them.
For more information about BFG, please visit www.bfgsupply.com.
For more information, contact:Tom MatthewsHawthorne Gardening
Company937-844-3864tmatthews@hawthorne-gardening.com
Wendy SerafinBFG Supplywserafin@nifares.com630-346-5564
| www.nifares.work
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