Macy’s Reimagines Men’s Shopping Experience At Flagship Herald Square
October 18 2019 - 9:00AM
Business Wire
The main floor men's department has undergone a
transformation, including the launch of The Park, a revolving
destination for the latest trends
Macy’s Herald Square this week unveiled a major renovation to
its iconic 34th Street flagship main floor men’s destination. The
reimagined store layout features new and exciting products,
fashion-forward brands and a curated space highlighting trends
called The Park.
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the full release here:
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Macy’s reimagines men’s shopping
experience at flagship Herald Square, including a revolving
destination for the latest trends, The Park. (Photo: Business
Wire)
“This reimagination sets the bar with our men’s customer,” said
Mark Stocker, general business manager of men’s and kids. “We’re
transforming his shopping experience, and I’m excited to see the
concept rolling out to the remaining flagships with great fashion
expressed in every Macy’s.”
Macy’s newly unveiled, 14,500 square foot main floor experience
is a lifestyle hotspot for the fashion-conscious, urban customer to
be inspired and discover new brands and fashion in a trendy, au
courant setting. The space features new additions Scotch &
Soda, Coach men’s apparel, and a premium denim zone with J BRAND, 7
For All Mankind, Fidelity, Naked & Famous Denim, as well as a
revolving door of new brands including Desigual, Avirex, Paisley
& Gray, INC Onyx, Goorin Bros, Brooklyn Brigade and more,
hosted in The Park.
The Park is a 4,500 square foot hub within the experience that
features on-trend, cutting edge men’s fashion and completely
refreshes every eight to 12 weeks. The Park provides shoppers the
opportunity to build outfits from head-to-toe across apparel,
accessories, shoes, and more.
“Macy’s curated assortment inspires our customer to express
himself through fashion, while showing him how to effortlessly wear
head-to-toe looks,” said Durand Guion, vice president of Macy’s
fashion office. “We know that he loves to shop according to his
style, is drawn to elevated fashion and continues to trust us to
offer everything he needs, including the best brands and must-have
items to update his wardrobe.”
Discover The Park and shop select styles at macys.com/thepark
and for more on the latest men’s fashion at Macy’s, check out The
Edit on macys.com or follow @macysmen on Instagram.
About Macy’s
Macy's is America’s store for life. The largest retail brand of
Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices
to customers at approximately 640 locations in 43 states, the
District of Columbia, Puerto Rico, and Guam, as well as to
customers in more than 100 international destinations through
leading e-commerce site macys.com. Macy's inspires fashion
exploration and discovery through the most desired family of
exclusive brands for her, for him, for the home, and via our
dynamic mobile and social platforms. We know the power of
celebration, demonstrated through decades of memorable experiences
created during Macy's 4th of July Fireworks® and Macy's
Thanksgiving Day Parade®, as well as spectacular fashion shows,
culinary events, flower shows, and celebrity appearances. Macy's
flagship stores – including New York City’s Herald Square – are
internationally renowned and preeminent destinations for tourists.
With the collective support of our customers and employees, Macy's
builds community and helps make a difference in every market we
serve, supporting local and national charities by giving nearly $50
million each year, plus 146,000 hours of volunteer service. For
more than 160 years, Macy’s has, and continues to, make life shine
brighter for our customers, colleagues, and communities.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191018005294/en/
Bridget Betances, Macy’s Media Relations 646-429-5204;
bridget.betances@macys.com
Julie Strider, Macy’s Media Relations 646-429-5213;
julie.strider@macys.com
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