Lincoln Financial Launches New Tool, Helping Parents Prepare Earlier, With Personalized Guidance for Growing Families
September 19 2024 - 9:00AM
Business Wire
Lincoln’s new offering, part of its workplace
benefits solutions, helps parents prepare for their parental and
bonding leaves and support employers in their leave planning
guidance.
Before a new baby or sibling arrives, parents want to know they
have a parental leave plan in place that will support them as they
savor precious moments, navigate surprises and learn how to juggle
work with their new lives. Many parents begin planning four months
ahead of their child’s due date to bring a clear plan into view1,
and the vast majority — 90% of employees surveyed — value
personalized, digital guidance to help them make the most of their
workplace benefits – which are often particularly important during
this time.2
To help parents and families prepare for this life-changing
time, Lincoln Financial (NYSE: LNC) is launching new leave planning
and education services with PERKY, a leader in digital planning
technology. With PERKY’s user-friendly, digital tool, PERKY Leave,
expecting, adoptive and fostering parents can receive personalized
support to plan sooner and better understand their leave
options.
Employers also benefit, as PERKY’s guidance helps educate
employees and outlines their leave options quickly and efficiently
— streamlining employers’ leave planning process and reducing the
number of basic leave questions for their human resources teams.
When parents have access to educational resources that help them
understand their benefits, they’re often more satisfied with their
employers’ offerings. Increased understanding of benefits can tie
directly to employees’ satisfaction with their workplace benefits.
More than 50% of employees surveyed who said they understood their
benefits very or extremely well were also satisfied with them.3
“We understand how important it is for employers and employees
to feel confident and prepared for key life events, particularly
when adding a new member to the family,” said Kerry Brooks, Lincoln
Financial’s Group Protection Head of Account Management. “We’re
proud to offer a solution that supports employers in educating
employees on leave benefits, while also ensuring their employees
have a guided, hands-on experience so they can confidently plan for
one of life’s biggest milestones.”
Through PERKY Leave, expecting parents can plan and manage
parental and bonding leaves using the following features:
- On-demand pre-claims information: Helps employees
understand what benefits are available — such as job protection and
income replacement — and the value of these benefits while planning
their leave.
- Self-serve planning: Makes it easy for employees to
explore their options and map out their optimal leave plan.
- Interactive calendar: Offers customized configuration
including both company-offered family bonding leave benefits and
state and federal protections.
- Lincoln-specific action items for employees: Guides
employees through pre-claim leave planning and claim filing.
Lincoln will continue to work and develop solutions with
strategic partners to support specific customer needs and its
broader employee base.
About Lincoln Financial Lincoln Financial helps people to
plan, protect and retire with confidence. As of December 31, 2023,
approximately 17 million customers trust our guidance and solutions
across four core businesses — annuities, life insurance, group
protection, and retirement plan services. As of June 30, 2024, the
company had $311 billion in end-of-period account balances, net of
reinsurance. Headquartered in Radnor, Pa., Lincoln Financial is the
marketing name for Lincoln National Corporation (NYSE: LNC) and its
affiliates.
LCN-7011258-091224
1 PERKY Leave: https://www.perkytech.com/perky-leave/ 2
Harnessing Growth and Seizing Opportunity: 2023 Workforce Benefits
Study, LIMRA and EY, 2023. 3 2023 BEAT Study: Benefits and Employee
Attitude Tracker, LIMRA.
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Lincoln Financial Julianne Mattera Julianne.Mattera@lfg.com
267-418-0346
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