Suburban Atlanta community to add 324 new homes to
burgeoning metro district, help with attainable housing
shortage
MCDONOUGH, Ga., Sept. 12,
2024 /PRNewswire/ -- Quarterra Multifamily, a
subsidiary of Lennar Corporation and a multifamily apartment
developer, property manager, and asset manager, today announced
construction on Emblem Mill Road, an attainably priced community
located in McDonough, Georgia,
southeast of Atlanta.
Emblem Mill Road is a 324-home, three-story garden-style
community with a complete amenities package, excellent
accessibility, and convenient proximity to essential retail and
dining, schools and regional attractions. Mill Road is the latest
addition to Quarterra's Emblem portfolio and its third Emblem
community in the Atlanta market.
Nationwide, Quarterra has delivered 8 Emblem communities to
date, with more than 20 currently in the pipeline.
"Emblem Mill Road is Quarterra's latest response to a clear
need for more attainable, high-quality housing in the Atlanta Metro Area to address the housing
needs of the missing middle demographic," said Doug Bober, Senior Managing Director – Product
and Operations with Quarterra. "As an Emblem community, Mill Road
is following a proven development blueprint that meets modern
renter preferences, offers high-end amenities and delivers an
exceptional living experience. Our Emblem product also emphasizes
location, and Mill Road's positioning will provide its residents
with ideal regional connectivity."
Quarterra created the Emblem program to help address the
national shortage in supply of attainable rental housing for
middle-income residents.
Tapping into parent-company Lennar's proven scalable
construction capabilities, Emblem property development deploys a
programmatic approach that utilizes consistent high-end interior
finishes from one Emblem community to the next. Amenity designs and
property features such as social rooms and fitness centers also
follow a consistent prototype.
"Partnering with Lennar on the construction of Emblem
communities going forward enables us to focus on simplification and
standardization to lower costs and improve delivery schedule," said
Bober. "We are now positioned to deliver Emblem developments, and
critical housing, to the market within an expedited time
frame."
Situated at 243 Mill Road, Emblem Mill Road will be at the
center of McDonough's main retail
and dining district, with staples like Henry Marketplace, Target,
Sam's Club and Home Depot, as well as several major chain
restaurants, within easy reach. Entertainment destinations
including Urban Air Trampoline and Adventure Park, Sky Zone
Trampoline Park, Dave & Buster's are also just blocks away,
while Atlanta Motor Speedway is a short drive to the west. Outdoor
enthusiasts can take advantage of the opportunities at nearby
Panola Mountain State Park and Cubihatcha Outdoor Education
Center.
Emblem Mill Road will offer prime commutes to all regional
destinations. The community site is just off Interstate 75, which
features an express lane to Atlanta, as well as east-west
thoroughfare Jonesboro Road. The community will be positioned
within a short distance of major regional employers, including
Piedmont Henry Hospital, the Federal Aviation Administration,
Briggs & Stratton, CJ Logistics and Henry County Schools. Emblem Mill Road will
also feature 619 surface parking spaces, 30 garage spaces and four
EV charging stalls.
Residents can select from a mix of one- and two-bedroom homes
ranging from 738 to 1,194 square feet. All homes incorporate modern
features like built-in Wi-Fi. Kitchens come equipped with quartz
countertops, stainless steel Whirlpool appliances, ceramic flat
stovetops, and shaker style cabinets, and are illuminated by LED
disc lighting and pendants over kitchen islands. Luxury vinyl plank
floor is featured throughout, with carpeted bedrooms and walk-in
closets. Bathrooms are adorned with quartz countertops, and
oversized tubs with tile surrounds.
All residents have access to a modern clubhouse with spacious
social lounge, resort-caliber pool with an expansive sun shelf,
multiple outdoor grill stations, package lockers, outdoor walking
trail and dog park.
Emblem Mill Road is Quarterra's fifth venture into the greater
Atlanta market. The community
joins Emblem Conyers, Emblem
Riverside, Gentry and Vireo.
About Quarterra
Quarterra Group, Inc., a wholly-owned
subsidiary of Lennar Corporation (NYSE:LEN and LEN.B), is a
multi-strategy, real estate focused, alternative asset management
company comprising three rapidly growing verticals:
Multifamily, Single-Family Rental, and Land. Launched in 2011,
Quarterra Multifamily, previously known as LMC, is among the
nation's most active developers, builders, and managers and has
been on the National Multi-Housing Council's (NMHC) annual Top 50
list for nine consecutive years.
Quarterra creates extraordinary communities where people can
live remarkably.
www.Quarterra.com
Media
Contact
Marlena DeFalco
LinnellTaylor
Marketing
marlena@linnelltaylor.com
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SOURCE Quarterra