ARMONK,
N.Y., Nov. 7, 2024 /PRNewswire/ -- IBM
(NYSE:IBM) today announced it has entered into a multi-year
agreement with Ferrari S.p.A. to become the official Fan Engagement
and Data Analytics Partner of Scuderia Ferrari HP, the most
renowned Formula 1 team, starting in 2025.
The partnership brings together two iconic and enduring brands,
both driven by a passion for innovation and a commitment to
progress. IBM and Scuderia Ferrari HP will conceive, develop, and
deliver world-class digital experiences to bring racing enthusiasts
closer than ever to the racing team.
IBM and Scuderia Ferrari HP will develop a fully reimagined
mobile app to be unveiled during the 2025 season. This includes
applying IBM's technology and consulting expertise to analyze and
transform Ferrari's massive volume and variety of data – both
current and historical – into custom insights, personalized
content, and innovative features designed to supercharge the fan
experience. IBM will also provide its new cutting-edge technology
and data-driven solutions to increase speed and production.
"In Formula 1, seconds matter whether it's on or off the track.
The ability for Scuderia Ferrari HP to quickly deliver world-class
insights from their abundant data will only happen through the
benefit of technology," said Jonathan
Adashek, Senior Vice President of Marketing and
Communications at IBM. "Bringing together its passionate fanbase,
historic prominence, and the latest innovative data and analytics
solutions uniquely positions Scuderia Ferrari HP to grow global
engagement while also modernizing and scaling its digital
operations."
"We are proud to launch this partnership with IBM, one of the
most prestigious companies in the world offering technology and
consulting expertise," said Lorenzo
Giorgetti, Chief Racing Revenue Officer at Ferrari. "Our two
companies share values such as the pursuit of excellence and the
desire to always keep pushing the boundaries in our respective
spheres of activity, as well as combining our technology and skills
to pursue the highest quality and cutting-edge technology. IBM,
like Ferrari, seeks out talented people to grow its team and it is
therefore the perfect partner to bring a new dimension to
motorsport enthusiasts and our loyal fans at a time when Formula 1
has never been so popular with youngsters. The collaboration with
IBM will see us offering Scuderia Ferrari HP fans unprecedented
experiences that will open the doors of the Scuderia to the outside
world, as well as collaborating together on many other fronts
to create activations that will generate value for both
brands."
For more than 30 years, IBM has partnered with some of the most
iconic sporting organizations – including Wimbledon, the US Open,
the Masters Tournament and ESPN Fantasy Football – working
side-by-side to modernize their digital infrastructure and bring
these marquee events to life for millions of fans around the world.
These partnerships are powered by the same data and analytics
technology used by IBM clients across industries to build enhanced
customer experiences, help their employees reach new levels of
productivity and make more informed, data-driven business
decisions.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and
consulting expertise. We help clients in more than 175 countries
capitalize on insights from their data, streamline business
processes, reduce costs and gain the competitive edge in their
industries. Thousands of government and corporate entities in
critical infrastructure areas such as financial services,
telecommunications and healthcare rely on IBM's hybrid cloud
platform and Red Hat OpenShift to affect their digital
transformations quickly, efficiently and securely. IBM's
breakthrough innovations in AI, quantum computing,
industry-specific cloud solutions and consulting deliver open and
flexible options to our clients. All of this is backed by IBM's
long-standing commitment to trust, transparency, responsibility,
inclusivity and service. Visit www.ibm.com for more
information.
CONTACT:
Sarah Benchaita
sarah.benchaita@ibm.com
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