Former Cardlytics CMO Joins Innovid to Drive
Global Marketing Efforts
NEW
YORK, Dec. 18, 2023 /PRNewswire/
-- Innovid (NYSE: CTV), an independent advertising
platform for the delivery, personalization, and measurement of
converged TV across linear, connected TV, and digital, today
announced the hire of Dani Cushion
as Chief Marketing Officer (CMO). Based in Atlanta, she will report to Dave Helmreich, Chief Commercial Officer.
In this role, Cushion will be responsible for leading Innovid's
global marketing and communications, elevating Innovid's offerings
and position in the market with a strategic focus on driving
significant company growth.
"As a long-time CMO of both public and private technology
companies, Dani is an expert at pioneering global marketing
strategies that accelerate business results," said Dave Helmreich, Chief Commercial Officer at
Innovid. "Her passion for leading companies through rapid growth
will be instrumental in helping us solidify Innovid's position as a
strategic partner for the world's largest brands, agencies, and
media partners as the TV ad industry continues to evolve."
With more than 20 years of marketing experience, Cushion joins
Innovid from ExecOnline, an education technology platform, where
she served as the company's first CMO. Previously, she was CMO of
advertising and fintech platform Cardlytics, where she developed
the global marketing vision and positioned the company for a
successful IPO and public company growth. Cushion also served as
SVP of Global Marketing and Communications at Millennial Media
(acquired by AOL/Verizon Media), where she helped usher the company
through its IPO, international expansion, and numerous
acquisitions.
"Innovid has been redefining the TV advertising ecosystem for
more than 15 years, and I'm proud to join this amazing team as we
drive continued innovation and integrity in the industry," said
Cushion. "I look forward to helping our clients realize the
exponential value that comes from creating, delivering, measuring,
and optimizing converged TV ads on one platform – helping them
build powerful relationships with consumers across linear, CTV, and
digital."
To learn more about Innovid, please visit www.innovid.com.
About Innovid
Innovid (NYSE: CTV) powers advertising
delivery, personalization, and measurement across linear, connected
TV (CTV), and digital for the world's largest brands. Through a
global infrastructure that enables cross-platform ad serving,
data-driven creative, and measurement, Innovid offers its clients
always-on intelligence to optimize advertising investments across
channels, platforms, screens, and devices. Innovid is an
independent platform that leads the market in converged TV
innovation, through proprietary technology and exclusive
partnerships designed to reimagine TV advertising. Headquartered in
New York City, Innovid serves a
global client base through offices across the Americas,
Europe, and Asia Pacific. To learn more, visit
https://www.innovid.com/ or follow us on LinkedIn or X.
Media Contacts
Megan Garnett
Coyle
megan@innovid.com
Caroline Yodice
cyodice@daddibrand.com
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SOURCE Innovid LLC