To celebrate America’s most popular
multigenerational sport, the National Mall of Pickleball will
search for the Ultimate Intergenerational Duo to encourage healthy,
active lifestyles and celebrate the connections made on – and off –
the court this September on The National Mall
The Trust for the National Mall, Humana (NYSE: HUM), and the
Humana Foundation announced today that the National Mall of
Pickleball is returning to America’s Front Yard, the National Mall,
for a second year with two additional courts and the professional
D.C. Pickleball Team’s (DCPT) newest roster, including Dekel Bar,
Rachel Rohrabacher, James Ignatowich and Allyce Jones. This year’s
event, happening from September 27 to September 29, 2024, on eleven
temporary courts at the JFK Hockey Fields, is themed “One for the
Ages” which will celebrate a new generation of pickleball that is
for all ages.
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Photos from the 2023 National Mall of
Pickleball by AP
Pickleball is an activity that seems to defy the recent trends
and headlines. According to the 2023 Sports & Fitness Industry
Association’s (SFIA) Topline Participation Report, for three years
in a row, pickleball has remained the fastest growing sport in
America. SFIA’s 2022 report states that nearly half of all regular
pickleball players are ages 55+, with the remaining half
representing players ages 6 to 54. This nearly even split among age
groups demonstrates how pickleball is truly a sport for all ages –
bringing generations together and creating connections on the
court.
More often than not, these generations are playing with one
another, either as teammates or across the court from one another,
which makes for a more meaningful experience.
“Last September, we demonstrated the power of one of our
country’s most treasured places—the National Mall—as a gathering
place for all when we brought America’s fastest growing sport of
pickleball to it,” said Bruce Broussard, CEO of Humana. “As we
planned for this year’s event and the impact we wanted to have, we
reflected on this iconic space and what it represents. It seems
fitting to celebrate and honor a dynamic that is both natural to
the pickleball world and also one of the National Mall’s greatest
legacies—creating experiences for people to live healthy and active
lifestyles and make social connections across generations. We hope
the second annual National Mall of Pickleball will inspire
everyone, picklers or not, to form and nurture their own
relationships for the benefit of themselves and our society.”
To demonstrate the power and impact of intergenerational
relationships, the Trust is searching for America’s first-ever
Ultimate Pickleball Duos – pairs of picklers from different
generations who have a love of pickleball and have fostered a
meaningful relationship on and off the courts. Over the next
eight weeks, duos can submit their stories that highlight the role
pickleball has played in their intergenerational relationship for a
chance to play on Center Court in the first-ever Search for the
Ultimate Duo at the 2024 National Mall of Pickleball. Six duos
will be selected from across the country with inspiring stories of
combatting age segregation through pickleball to win an
all-expense-paid trip to the National Mall of Pickleball. Winners
will be announced on August 8, 2024, in honor of National
Pickleball Day. For more details and official terms of
the contest, please visit
NationalMall.org/pickleballultimateduo.
“We are thrilled to host the second annual National Mall of
Pickleball and once again welcome thousands of picklers and fans to
the National Mall. We are grateful to our committed and innovative
partners at Humana who, through the National Mall of Pickleball are
bringing the game for everyone to the place for everyone,” said
Catherine Townsend, President and CEO of the Trust for the National
Mall. “There’s no better way, and no better place to celebrate
pickleball and the importance of connection across generations than
the National Mall. We welcome all to come experience this unique
event and find out ways to give back to support our work to
restore, preserve and enrich this treasured American space for
generations to come.”
The National Mall is an iconic open space, and the symbol of
American democracy where for over 100 years, Americans have
gathered to play, learn, dream, and connect across cultures and
generations, a space for all. To preserve this vibrant space where
everyone can connect, be active, and live their healthiest lives,
The Trust for the National Mall, Humana and the Humana Foundation
are partnering to bring awareness to its mission of preserving the
National Mall’s history, relevance and the importance of
facilitating connections across generations.
This year’s free, three-day event will build on last year's
success and will again include on-site pickleball lessons and
clinics with the pros, opportunities for walk on play, advance
court sign-ups, dynamic programming, and a DCPT showcase.
Players and fans will be invited to donate or start a fundraiser
to support the Trust for the National Mall’s work to help preserve
and protect the National Mall as a vibrant space for all to
connect, unite, reflect, and recreate. Donations will support the
Trust’s mission with the National Park Service and will fund
restoration and sustainability projects, educational enrichment
programs and their award-winning Volunteers-In-Parks volunteer
programming on the National Mall.
To learn more about the National Mall of Pickleball, please
visit https://nationalmall.org/pickleball. Stay tuned for exciting
updates on programming, schedule of events, special guest players
and commentators, and to learn about when the limited number of
sign-ups for court reservations and clinics will go live to the
public.
Members of the media interested in attending the event must
register. Please fill out this form. Organizers will follow up
promptly to confirm the status of your media credentials.
About Trust for the National Mall
As the leading nonprofit, nonpartisan philanthropic partner of
the National Park Service dedicated to restoring, preserving, and
enriching the National Mall, the Trust brings expertise, private
funding, and in-kind support to time-sensitive restoration and
sustainability projects. The Trust also mobilizes a volunteer
operation to provide educational opportunities to ensure that the
National Mall endures and evolves as a vibrant civic stage for all.
With over 36 million annual visits, the National Mall’s aging
infrastructure and outdated visitor amenities are in urgent need of
repair and improvement as we approach America’s historic 250th
anniversary in 2026. To learn more and to support our mission visit
www.nationalmall.org| information@nationalmall.org |
@thenationalmall
About Humana
Humana Inc. is committed to putting health first – for our
teammates, our customers, and our company. Through our Humana
insurance services, and our CenterWell health care services, we
make it easier for the millions of people we serve to achieve their
best health – delivering the care and service they need, when they
need it. These efforts are leading to a better quality of life for
people with Medicare, Medicaid, families, individuals, military
service personnel, and communities at large. Learn more about what
we offer at Humana.com and at CenterWell.com.
About Humana Foundation
The Humana Foundation was established in 1981 as the
philanthropic arm of Humana Inc. and is focused on health equity,
working to eliminate unjust, avoidable and unnecessary barriers in
health and healthcare. The Foundation fosters evidence-based
collaborations and investments that help people in underserved
communities live connected, healthy lives. As a steward of good
health, the Foundation creates healthy emotional connections for
people and communities and is shaping a healthier approach to
nutrition to support lifelong well-being. For more information,
visit humanafoundation.org.
Humana Inc. and the Humana Foundation believe everyone should
have access to the tools and support needed to have a fair and just
opportunity to be as healthy as possible. Our commitment to
improving health outcomes for all – our members and patients,
employees, the communities we serve, the healthcare system, and the
environment - is the foundation of our Environment, Social, and
Governance (ESG) impact platform.
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Allison Wilson National Mall of Pickleball Media Contact
Awilson@webershandwick.com
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