Janie & Jack Launches Limited Edition Pink Collection & Give-back Campaign With the Pink Agenda & FAB-U-WISH in Support of Br...
May 11 2020 - 9:00AM
Business Wire
Giuliana Rancic and Tamera Mowry-Housley
Featured in Campaign to Raise Awareness and Support ‘Think Pink’
Charitable Collection
Today, children’s fashion brand Janie and Jack debuts its ‘Think
Pink’ campaign to launch their new collection that supports breast
cancer research and women diagnosed with the disease. The Think
Pink Collection benefits The Pink Agenda, a nonprofit committed to
raising money for breast cancer research and granting wishes
through FAB-U-WISH™, an initiative established by breast cancer
survivor and TV personality Giuliana Rancic, which helps women
undergoing treatment feel their best. Inspired by stories within
the company, Janie and Jack has partnered with a team of survivors
and activists to launch the campaign. In addition to Janie and Jack
employees and customers, Tamera Mowry-Housley, who lost her
grandmother to breast cancer last year, joins the campaign to
amplify the charitable partnership. The campaign shares their
experiences with breast cancer in an effort to inspire hope and
educate on preventative measures. Janie and Jack and The Pink
Agenda will grant wishes across the country through FAB-U-WISH to
recognize deserving moms and their inspiring breast cancer fight.
To further support the cause, from May 10th through June 21st,
2020, the Janie and Jack Think Pink collection will donate 25% of
sales to The Pink Agenda and FAB-U-WISH and collect donations from
customers at checkout, with a minimum donation of $250,000.*
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the full release here:
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Janie and Jack Launches Limited Edition
Pink Collection and Give Back Campaign with the Pink Agenda and
Fab-U-Wish in Support of Breast Cancer Awareness (Photo: Business
Wire)
“At Janie and Jack, our customers and team members are at the
heart of everything we do,” said Shelly Walsh, SVP and General
Manager, Janie and Jack. “Inspired by the touching stories from
within our family, we wanted to honor survivors with this give-back
campaign in support of breast cancer awareness. With everything
going on in the world, we believe that now more than ever is a time
to provide hope for those fighting for their health and recognize
their resilience and strength through our optimistic think-pink
collection and inspiring partners.”
Janie and Jack teamed up with Giuliana and Tamera, both friends
of the brand and moms, to kick off the campaign given their
personal connections to the cause. Janie and Jack will grant four
wishes in partnership with The Pink Agenda and Giuliana’s
FAB-U-WISH to surprise moms who are undergoing breast cancer
treatment with an unforgettable family moment. Donations raised
during the campaign, through a portion of collection sales and a
point-of-sale option at checkout, will be used to grant additional
wishes throughout the year.
“I created FAB-U-WISH to help women facing breast cancer
experience a fabulous wish,” said Giuliana Rancic. “During my own
treatment, I longed for special moments where I felt like myself
again. I’m thrilled to help Janie and Jack launch this campaign and
to partner with The Pink Agenda to grant wishes to deserving women
across the country in need of a smile.”
The Janie and Jack Think Pink Collection offers over 40 pieces
of standout clothing and accessories, with looks for girls and
boys, newborn to age 12, with the addition of adult styles for
women and men to create coordinating moments for the entire family.
For girls, the all-pink collection includes jumpsuits, elegant
dresses with floral details, ruffle and gingham prints, plus
one-of-a-kind accessories. For boys, the collection includes a
dapper pink linen button down, pink and white striped swim trunks
and accessories. With coordinating styles for mom and dad, the
whole family can have a #twinning moment that not only turns heads
but gives back too. Priced from $9-$128, the collection is
available for purchase starting May 10th.
Join Janie and Jack in support of The Pink Agenda and
FAB-U-WISH. Shop the Think Pink Collection online at
janieandjack.com/thinkpink or by visiting a Janie and Jack store
when it is safe to begin opening again, or make a point of sale
donation at checkout through June 21st. Join the conversation on
social media by tagging #thinkpink, #FABUWISH, @janieandjack and
@thepinkagenda. To apply or nominate a loved one for a wish grant,
https://www.thepinkagenda.org/fab-u-wish/apply-now/.
*From May 10 – June 21, 2020, The Pink Agenda and FAB-U-WISH
will receive (I) 25% of sales of the Think Pink collection and (II)
100% of donations collected at the checkout at janieandjack.com and
Janie and Jack stores in the U.S. Janie and Jack commits to a
minimum donation of $250,000 regardless of sales. Excludes third
party items.
ABOUT JANIE AND JACK
Janie and Jack is a design house with every kid at its
heart—because individual style starts early. Each season
collections feature modern twists on classic fashion. Janie and
Jack is known for family moments, thoughtful details and memorable
gifts. Visit Janie and Jack stores nationwide for kids’ clothing
from newborn to size 6 and janieandjack.com for up to size 12.
ABOUT THE PINK AGENDA &
FAB-U-WISH
The Pink Agenda believes that engaging today's generation can go
a long way toward finding tomorrow's cure for breast cancer. That's
why The Pink Agenda, together with its partner the Breast Cancer
Research Foundation, is working with the next generation of leaders
to find and fund programs that are improving the lives of those
suffering from breast cancer and conducting the groundbreaking
research necessary to improve their odds. The Pink Agenda, a
non-profit 501(c)(3) organization launched in 2007, has raised more
than $4 million for breast cancer research. In 2014, The Pink
Agenda partnered with breast cancer survivor and television
personality Giuliana Rancic and her initiative FAB-U-WISH.
Together, Giuliana Rancic's FAB-U-WISH and The Pink Agenda grant
the most fabulous wishes to women undergoing treatment for this
devastating disease. www.thepinkagenda.org.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200511005078/en/
Erica Larsen SHADOW 212.972.0277 Erica@weareshadow.com
Kiersten Popke SHADOW 212.972.0277 Kiersten@weareshadow.com
Kelley Loeffler Janie and Jack 415.427.9160
Kelley_Loeffler@gap.com
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