Fastly Unveils New Bot Management Solution to Help Detect and Block Threats at the Edge
April 02 2024 - 9:01AM
Business Wire
Enhanced bot management capabilities leverage
the power and performance of Fastly’s Edge Cloud Platform, and are
now available and fully integrated into its security offerings
Fastly, Inc. (NYSE: FSLY), a leader in global edge cloud
platforms, today introduced Fastly Bot Management to help
organizations combat automated “bot” attacks at the edge and
significantly reduce the risk of fraud, DDoS attacks, account
takeovers, and other online abuse. Fastly Bot Management represents
an important cybersecurity milestone for the company, building on
its proven bot mitigation expertise and capabilities currently
available in its Next-Gen WAF.
“Organizations increasingly are delivering more enhanced digital
experiences to their users at the edge. Not surprisingly, cyber
adversaries have followed so the need to detect – and stop –
attacks as close to the threat as possible has never been greater.
Fastly’s decision to extend and enhance its bot protection
capabilities on the company’s flagship edge cloud platform is both
timely and a natural evolution of the company’s overall
cybersecurity strategy,” said Christopher Rodriguez, Research
Director, Security & Trust, IDC.
“Every day, bad actors, including bot operators, are looking to
disrupt and fraudulently monetize ecommerce and other Internet
traffic with automated attacks, putting organizations at risk of
fraud, security attacks, and account takeovers. Organizations need
to quickly protect good traffic and block malicious traffic,” said
Kip Compton, Chief Product Officer at Fastly. “With Fastly Bot
Management as a unified part of our security offerings all powered
by Fastly’s Edge Cloud Platform we are helping our customers –
especially global e-commerce and media companies – defend against
these attacks with our simple-to-use single platform solution that
scales to meet their website and application needs and reduces
fraud risk and infrastructure costs.”
Fastly’s Bot Management solution enhances the company's overall
security capabilities, which customers trust to significantly
increase their security in real-world deployments. In fact, while
many security tools are not configured to block traffic in order to
avoid incorrectly blocking legitimate traffic, Fastly’s Next-Gen
WAF is used in “full blocking mode” by nearly 90% of customers1, a
direct reflection of the trust and confidence customers have in
Fastly’s solutions.
“Fastly's new Bot Management solution provides granular
visibility and rule setting capability to let the good traffic in
and keep the bad traffic out, which helps us protect our content
and reduce infrastructure costs,” said Paul Laleu, Chief Technology
Officer, Le Monde.
Fastly Bot Management: How it Works
Fastly Bot Management helps protect websites, applications, and
valuable data from malicious automated traffic. The solution
instantly classifies non-malicious and malicious bots at the
Network Edge and provides multiple server-side and client-side
mitigation techniques. Built for modern development teams, Fastly
Bot Management helps reduce complexity by being simple to use,
developer-friendly, and highly performant through the power of
Fastly’s Edge Cloud Platform.
Customers will benefit from:
- Reduced fraud and resource abuse through a multi-layered
approach that automatically identifies and stops malicious bots
that power fraudulent activity, like account takeover and carding
attacks, which can result in bad customer experiences, costly
refunds and customer support overhead. Edge deployment and
enforcement reduces origin costs by only serving traffic to real
customers.
- A safeguarded customer experience with Fastly’s
edge-based solution helps reduce latency and keeps apps performant,
while client-side features like challenge flows reduce buyer
friction and promote higher conversion rates.
- Unified bot mitigation, application security, and delivery
services through a developer-friendly console that allows teams
to quickly deploy and block attacks.
Fastly Bot Management is now available to all Fastly Edge Cloud
Platform customers. For more information, please visit here.
____________________
1 As of March 2023.
About Fastly, Inc.
Fastly’s powerful and programmable edge cloud platform helps the
world’s top brands deliver online experiences that are fast, safe,
and engaging through edge compute, delivery, security, and
observability offerings that improve site performance, enhance
security, and empower innovation at global scale. Compared to other
providers, Fastly’s powerful, high-performance, and modern platform
architecture empowers developers to deliver secure websites and
apps with rapid time-to-market and demonstrated, industry-leading
cost savings. Organizations around the world trust Fastly to help
them upgrade the internet experience, including Reddit, Wendy’s,
Stripe, Neiman Marcus, Universal Music Group, SeatGeek, and Advance
Publications. Learn more about Fastly at https://www.fastly.com,
and follow us @fastly.
Forward-Looking Statements
This press release contains “forward-looking” statements that
are based on Fastly’s beliefs and assumptions and on information
currently available to Fastly on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties, and other factors that may cause its actual results,
performance, or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include, but are not limited to, those regarding the
expected benefits and functionality of Fastly’s bot management
solution, including its ability to reduce and defend against the
risk of online abuse, reduce complexity, and safeguard customer
experience. Except as required by law, Fastly assumes no obligation
to update these forward-looking statements publicly, or to update
the reasons actual results could differ materially from those
anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause Fastly’s actual results to differ materially are
detailed from time to time in the reports Fastly files with the
Securities and Exchange Commission (SEC), including in Fastly’s
Annual Report on Form 10-K for the fiscal year ended December 31,
2023. Copies of reports filed with the SEC are posted on Fastly’s
website and are available from Fastly without charge.
Source: Fastly, Inc.
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Media Contact Spring Harris press@fastly.com
Investor Contact Vernon Essi, Jr. ir@fastly.com
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