Eros Now Expands Content Offering with the Launch of ‘Eros Now Prime’ - Strikes a Strategic Multi-year content deal with ...
March 23 2020 - 9:45AM
Business Wire
Eros Now Prime is a Brand-new Destination for
English-Language Content
Eros Now, the cutting-edge digital over-the-top (OTT) South
Asian entertainment platform owned by Eros International Plc (NYSE:
EROS), a Global Indian Entertainment Company, today announced the
expansion of its content strategy with the upcoming launch of ‘Eros
Now Prime’. In an ambitious move to meet the ever-increasing demand
for exemplary programming, Eros Now will soon layer the Eros Now
base service with an extensive English-language content offering
consisting of over 2,000 hours of programming.
The first partnership for Eros Now Prime is a strategic
multi-year deal with NBCUniversal International Distribution.
As part of this agreement, Eros Now subscribers in South Asia
will have seamless access to some of the most talked about series
from NBCUniversal, in addition to the existing Eros Now library,
which is comprised of over 12,000 movie titles, original shows and
music, as well as short-format content through Quickie, Eros’s
short format video content offering.
A plethora of NBCUniversal TV titles will soon be available on
the premium OTT platform for viewers to choose from: comedies such
as the reboot of the critically acclaimed “Will & Grace” and
“Four Weddings and a Funeral,” which was based on the 1994 film;
compelling dramas such as “New Amsterdam,” which stars Ryan Eggold
(“The Blacklist”) and Anupam Kher; “Belgravia” which is from the
award-winning creative team behind the global hit series, “Downton
Abbey;” “Devils,” which stars Patrick Dempsey (“The Truth About the
Harry Quebert Affair,” “Grey’s Anatomy”) and Alessandro Borghi
(“The First King: Birth of an Empire”); and “Catherine the Great”
starring Helen Mirren, who was nominated for a Golden Globe® for
her role in the series. Viewers will also be able to enjoy dramas
such as “Suits;” “Pearson,” the spinoff of “Suits;” “Temple;”
“Bluff City Law;” and “Council of Dads.”
Eros Now has historically been a powerful Middle India product
with deep penetration and distribution in Tier 2 and Tier 3
markets, with only Indian-language content as part of the platform.
However, with the advent of Eros Now Prime, the brand is now poised
to serve the global Indian citizen across metro cities and
beyond.
“With growing focus on regional language and local content to
cater to the next billion user market, we are addressing users who
increasingly view themselves as ‘global citizens’ and aspire to
connect with places, people, and ideas beyond their locale. This
will influence the persistence of English-language content, films,
music consumption and networking on social media,” commented
Rishika Lulla Singh, Chairman & CEO- Eros Digital. She
further said, “Both entities have created path breaking content
masterpieces which have truly entertained our esteemed audiences.
This agreement between Eros Now and NBCUniversal plays to each
partner’s individual strength and the consumer is the ultimate
winner. We are confident that this collaboration will be a fruitful
one, supporting our strategy to continue to scale our business and
create value for all our stakeholders.”
Belinda Menendez, President & Chief Revenue Officer,
Global Distribution and International, NBCUniversal, said, “We
are delighted to collaborate with Eros Now as an OTT partner for
the South Asia market. This new deal will not only bolster their
existing portfolio of premium content, but it also ensures that
their viewers will be able to enjoy NBCUniversal’s vast catalogue
of comedy and drama series for many years to come.”
- ENDS -
About Eros International
Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
plus Movie titles, Music Videos, Television Programming and others
Eros Now caters to more than 186.9 million registered users and
26.2 million monthly paying subscribers worldwide with the promise
of endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality
original drama series differentiate the Eros Now entertainment
offering. To see, watch now: www.erosnow.com.
About NBCUniversal International
Distribution
NBCUniversal International Distribution is responsible for the
distribution of NBCUniversal product to all forms of television and
new media to over 200 territories outside of the U.S. and Canada.
This includes a rich library of more than 4,500 feature films and
120,000 television episodes, including current and classic titles,
non-scripted programming, kids, sports, news, long-form and
short-form programming and locally produced content from around the
world. International Distribution is a division of Comcast
NBCUniversal.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200323005381/en/
Eros Now Mark
Carbeck Chief Corporate
and Strategy Officer Eros
International PLC mark.carbeck@erosintl.com
NBCUniversal Jennifer Hahn Vice
President, Publicity & Communications NBCUniversal
International Distribution Jennifer.Hahn@nbcuni.com
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