For the first time ever, Aviation American Gin
is Dropping a Series of Limited-Edition Bottles Slated to Hit
Shelves Early this Summer
PORTLAND, Ore., April 19,
2024 /PRNewswire/ -- Get ready to marvel at
the ginematic universe with six new limited-edition Aviation
American Gin bottles inspired by Marvel Studios' "Deadpool &
Wolverine," in US theaters July 26.
To celebrate the release of the film, Aviation American Gin is
giving fans (21+) the opportunity to dive headfirst into the action
with the launch of limited-edition bottles rolling out at retailers
nationwide and in select countries globally starting early this
summer.
"I discovered Aviation American Gin while shooting the first
Deadpool movie," said Ryan Reynolds,
Aviation American Gin's Co-Owner. "Back then Aviation wasn't big
enough to tie-in to a big summer movie and Deadpool was lucky to
get any sponsors at all. A few hundred weeks and drinks later, here
we are! They grow up so quickly, don't they?"
Beautifully designed by Maximum Effort and Sandstrom Partners,
the new Aviation American Gin bottles draw inspiration from the
beloved film franchise. Encased in sleek black glass and accented
with red custom strip stamps and metallic details, these bottles
are the ultimate collector's item for fans of both the movie and
spirit. Offering a nod to the iconic character, each bottle variant
showcases one of six distinctive Deadpool icons, while the exterior
of each gin case simulates the look of Deadpool's signature suit
fabric.
"Our collaboration with 'Deadpool & Wolverine' to create
this series of bottles is a first-of-its-kind promotion for
Aviation American Gin with one of the most iconic characters in pop
culture history," said Ricky
Collett, Global & US Brand Director for Aviation
American Gin at Diageo. "The custom bottle embodies the irreverent
spirit of both brands and showcases our commitment to pushing
cultural boundaries and redefining the gin drinking
experience."
Each limited-edition bottle is filled with the same perfectly
crisp, smooth Aviation American Gin fans know and love. Distilled
in its unique American style and crafted with a blend of botanicals
delivering an approachable and balanced flavor profile, Aviation
American Gin is a versatile spirit, perfect for any cocktail
occasion.
"The 'Deadpool' film franchise has been a cultural phenomenon
since its inception," said Holly
Frank, Walt Disney Studios' VP, Partnership Management and
Operations, Marvel. "We're so excited to be collaborating with
Aviation American Gin to give fans a chance to engage with the
world of Deadpool in a whole new way leading up to the eagerly
anticipated theatrical release of 'Deadpool & Wolverine'."
The Aviation American Gin bottles inspired by Marvel Studios'
"Deadpool & Wolverine" are a 750mL bottle. Starting early this
summer, the limited-edition product will be available while
supplies last at retailers nationwide, online, as well as the
Aviation American Gin Portland Distillery, and in select countries
(US/UK/CAN/AUS) at the same price as the traditional Aviation
American Gin offering.
For further information, visit
http://www.aviationgin.com/deadpoolandwolverine and follow
@AviationGin on Instagram, Twitter, and Facebook for real time
updates. You can find hi-res images/assets in the folder
here.
Aviation American Gin [42% Alc/Vol. Imported by Diageo,
New York, NY] reminds you to drink
responsibly.
About Aviation American Gin
Aviation American Gin is
one of the world's highest rated gins and helped establish a new
style of American gin. Crafted with a blend of botanicals
delivering an approachable and balanced flavor profile, Aviation
American Gin is a versatile spirit, perfect for any cocktail
occasion. Created by a unique bartender / distiller partnership and
now co-owned by actor and entrepreneur Ryan
Reynolds, Aviation American Gin operates a distillery,
packaging facility and visitor experience in Portland, OR.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness. Diageo is listed on both the New
York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE:
DGE) and our products are sold in more than 180 countries around
the world. For more information about Diageo, our people, our
brands, and performance, visit us at www.diageo.com. Visit Diageo's
global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
us on Twitter and Instagram for news and information about Diageo:
@Diageo_News and @Diageo.
About Marvel Studios' "Deadpool &
Wolverine"
Marvel Studios' "Deadpool & Wolverine"
delivers the ultimate, harum-scarum, team-up throwdown on
July 26.
Shawn Levy directs "Deadpool
& Wolverine," which stars Ryan
Reynolds, Hugh Jackman,
Emma Corrin, Morena Baccarin, Rob
Delaney, Leslie Uggams, Karan
Soni, and Matthew
Macfadyen.
Kevin Feige, Ryan Reynolds, Shawn
Levy and Lauren Shuler Donner produce with Louis
D'Esposito, Wendy Jacobson,
George Dewey, Mary McLaglen, Josh
McLaglen, Rhett Reese,
Paul Wernick and Simon Kinberg serving as executive
producers.
Marvel Studios' "Deadpool & Wolverine" is written by
Ryan Reynolds & Rhett Reese & Paul
Wernick & Zeb Wells &
Shawn Levy.
MEDIA INQUIRIES
Alison Brod Marketing +
Communications
Aviation@abmc-us.com
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SOURCE Aviation American Gin