V8® Introduces New Plant-Powered Beverage with Launch of V8+Hydrate
August 23 2018 - 8:29AM
Business Wire
First Ever Beverage to Use Sweet Potatoes to
Achieve Superior Hydration with Natural Electrolytes
Campbell Soup Company (NYSE:CPB) the makers
of V8®, today announced the launch of V8+Hydrate™, a new
plant-based hydration beverage that harnesses the natural goodness
of sweet potato juice. This category-changing beverage taps into
the naturally occurring electrolytes and glucose of the sweet
potato and perfectly blends it with water—creating an isotonic
beverage that quickly replenishes fluids and nutrients.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180823005332/en/
V8® Introduces New Plant-Powered Beverage
with the Launch of V8+Hydrate™, now available in three unique
flavors: Orange Grapefruit, Strawberry Cucumber and Coconut
Watermelon. (Photo: Business Wire)
With only 45-calories in each 8-oz can, V8+Hydrate has one full
serving of vegetables, no artificial sweeteners, is non-GMO, gluten
free and vegan friendly. The refreshing plant-powered hydration
drink is available in three unique flavors: Strawberry Cucumber,
Coconut Watermelon and Orange Grapefruit. In a recent consumer
study, V8+Hydrate Strawberry Cucumber was proven to have a
preferred taste over the leading plant-based water, Vita Coco Pure
Coconut Water.
“As the vegetable nutrition experts for over 80 years, we know
our consumers are seeking to live healthier lifestyles and turning
to products that contain added nutrients and functionality,” said
Diego Palmieri, Chief Marketing Officer of U.S. Meals &
Beverages at Campbell Soup Company. “V8+Hydrate is a beverage that
responds to key consumer demands with a clean, crisp, great taste,
and at a more accessible price point. Whether you’re on the go, or
just finishing your work-out, V8+Hydrate brings a full-suite of
benefits to the table through the inherent goodness of sweet
potatoes.”
The 8-ounce, perfect for quick consumption can is now shipping
to retailers nationwide with a suggested retail price of
$4.99/6-pack.
For more information, visit V8Juice.com.
About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real
food that matters for life’s moments.” We make a range of
high-quality soups and simple meals, beverages, snacks and packaged
fresh foods. For generations, people have trusted Campbell to
provide authentic, flavorful and readily available foods and
beverages that connect them to each other, to warm memories and to
what’s important today. Led by our
iconic Campbell’s brand, our portfolio
includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8,
Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens, Garden Fresh
Gourmet, Pacific Foods, Snyder’s of Hanover, Lance, Kettle Brand,
KETTLE Chips, Cape Cod, Snack Factory Pretzel Crisps, Pop Secret,
Emerald, Late July and other brand names. Founded in 1869,
Campbell has a heritage of giving back and acting as a good steward
of the planet’s natural resources. The company is a member of the
Standard and Poor’s 500 and the Dow Jones Sustainability Indexes.
For more information, visit www.campbellsoupcompany.com or
follow company news on Twitter via @CampbellSoupCo. To learn
more about how we make our food and the choices behind the
ingredients we use, visit www.whatsinmyfood.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180823005332/en/
Campbell Soup CompanyMegan Haney,
856-342-4978Megan_Haney@campbellsoup.com
Campbell Soup (NYSE:CPB)
Historical Stock Chart
From Nov 2024 to Dec 2024
Campbell Soup (NYSE:CPB)
Historical Stock Chart
From Dec 2023 to Dec 2024
